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Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.

Role will work with Croud’s chief growth officer, James Wilde, on shared pitches.

À l’occasion de la 3e édition des Grands Prix CFNEWS de la Croissance Externe Sud-Est, organisée le 26 mars dernier en partenariat avec la Caisse d’Épargne CEPAC et bpifrance, Axeptio s’est vu décerner le Prix Tech, récompensant son dynamisme, sa [...] The post Axeptio remporte le Prix Tech aux Grands Prix CFNEWS de la Croissance Externe Sud-Est appeared first on ExchangeWire.com.

We examine the harmful nature of social media platforms today, which are designed for addiction and prioritise engagement at any cost. As countries around the globe move to impose restrictions on children’s access to social media, what are the most [...] The post Regulating Social Media: Where do we go from here?  appeared first on ExchangeWire.com.

From Ayoh to Dukes to Graza, a new wave of mayo marketers is mixing up the playbook in the search for market share

McDonald’s and Wieden+Kennedy worked with the minds behind KPop Demon Hunters to deliver a faithful new chapter for fans.

Redfin is listing a unique open house: Rocket Arena in Cleveland, Ohio.

It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad spend – not to mention billions in ad revenue siphoned away from premium publishers – further eroding high-quality video inventory. If programmatic video is going to mature […] The post Programmatic Video’s Waste Problem Is A Growth Lever – If We Choose To Pull It appeared first on AdExchanger.

No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give marketers the freedom to reach audiences anywhere online by combining data, automation and inventory from across the web. Instead, the ecosystem has steadily moved in the […] The post Reclaiming The Original Promise Of Programmatic appeared first on AdExchanger.

Powered by insights from millions of Samsung Smart TVs, TotalView™  gives advertisers a unified view of reach across linear and streaming, enabling smarter planning, precise targeting, and more holistic campaign measurement Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView™  — a powerful new solution that provides a […]

BRX Group announced the launch of CM.OSX™ and the appointment of Alison McKinnon as founding Managing Partner. CM.OSX™ stands for Critical Marketing Operating Systems. It is designed to help CMOs, Marketing teams and In-House Agency functions make the right choices when it comes to the accelerated change brought on by AI. BRX Group CEO Bridget […]

75% of marketers lose at least one workday each week to content coordination. FlowMotion automatically coordinates activities across systems in minutes from a single content trigger. Storyblok announced the release of FlowMotion, a new CMS automation and orchestration layer designed to help marketers and developers turn content changes into reliable, governed execution across the entire digital and […]

Only one UK-based agency made the top 20.

To value our collective creative craft, we must stop subsidising our own obsolescence, says the chief executive of Uncharted Studio.

Which media agencies are readers most interested in this year?

Platforms including TikTok, YouTube, Meta, LinkedIn and Tubi made creators the throughline of their annual advertiser presentations last week.

Wendy's, Farmers Insurance and the U.S. Army are among those taking a look at their agency relationships.

Gen Zers are spending less on weddings, but spending with intention.

Learn how mid-size brands move faster, spend smarter and build relevance. Join Ad Age’s Editors Roundtable in May to get practical tactics you can use now.

Inside the agency’s quest to understand excuses and the limiting beliefs behind them.

Spotify is branching into marketing’s mid- to lower funnel as its ads business matures.

Criteo is bringing itself into more direct competition with Amazon and Google.

Brian Norris started his career in TV sales at Lifetime in 1999, a job that bears little resemblance  to what he does today as CRO of The E.W. Scripps Company. Back then, TV meant “linear,” ad sales meant “traditional GRPs” and the buyers were almost exclusively large brands working through holding companies, he says on […] The post Why Scripps Is All In On Women’s Sports appeared first on AdExchanger.

Recognition acknowledges that “StackAdapt is favored for its low total cost of ownership and transparent pricing” StackAdapt, the leading AI advertising and orchestration platform, announced it has been named a Strong Performer in The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026. The report evaluated top omnichannel advertising platforms across a comprehensive set of criteria across […]