News
19,958 articles covering the AdTech ecosystem
How Shoes Became the Ultimate Cultural Vehicle for Brands
Footwear is one of the most powerful vehicles to break into culture. Here are five recent shoe collaborations that prove it.
Research: Animated movies becoming more mature
Research from the British Board of Film Classification (BBFC) finds that animated films are becoming more mature. One in three released in 2026 for UK cinemas is now classified 12A or above, up from one in seven at the start of the millennium (2001). The findings come ahead of Wildwood, a fantasy stop-motion animated film, […]
nexfibre rejects CMA’s views on Netomnia takeover
nexfibre, the UK broadband infrastructure company, has rejected the Competition and Markets Authority’s (CMA) views regarding its proposed £2 billion (€2.3bn) acquisition of Netomnia, and has challenged the regulator’s assessment of the UK fibre market. The CMA issued an interim report on its investigation of the proposed acquisition of Netomnia by nexfibre earlier this October, […]
Shoppers expect less for more this holiday season. That could mean a sales decline.
Some of the latest projections suggest spending could drop, but even those that predict growth recognize consumers are pressured.
Optimise's Affiliate Marketer AI Agents Launch at PI LIVE
Insight Agent and Growth Agent are both powered by Optimise's Partner IQ and aim to help advertisers understand performance and capitalise on growth opportunities.
PI LIVE Leaders Panel: How Do We 10x the Industry?
At PI LIVE 2026, leaders Adam Ross, Santi Pierini, Sean Sewell and Todd Crawford joined Jennifer Goodwin onstage to discuss a 10x affiliate industry growth.
What Personal AI Agents Like Meta Muse And OpenAI Dots Mean For SEO via @sejournal, @slobodanmanic
Meta's Muse and OpenAI's dots reach websites through connectors or cloud browsers, changing what robots.txt, on-page SEO, and analytics can tell you. The post What Personal AI Agents Like Meta Muse And OpenAI Dots Mean For SEO appeared first on Search Engine Journal.
On Device Strengthens Senior Leadership Team with New COO Appointment & Internal Promotion
On Device, the Brand Lift measurement company built for the Outcomes Era, has strengthened its senior leadership team with the appointment of Meg Fisher as chief operating officer (COO) and the promotion of Sami Smith to commercial director, as the [...] The post On Device Strengthens Senior Leadership Team with New COO Appointment & Internal Promotion appeared first on ExchangeWire.com.
Adzymic Launches Sales Agent, Making Premium Inventory in Singapore Available to AI Buyers
Adzymic, today (20th October, 2026) launched AgenX Sales Agent, enabling media owners to make their premium advertising inventory available to AI buyers across display, video, digital out-of-home and high-impact digital ad formats. Media owners who have made their inventory available [...] The post Adzymic Launches Sales Agent, Making Premium Inventory in Singapore Available to AI Buyers appeared first on ExchangeWire.com.
Relevant Digital Appoints Samantha Giaver as VP, Sales
Relevant Digital has appointed Samantha Giaver as VP, sales, strengthening its commercial leadership as the company expands internationally. In her new role, Samantha will lead global sales, develop the company’s commercial approach across markets and join Relevant Digital’s management team. Samantha [...] The post Relevant Digital Appoints Samantha Giaver as VP, Sales appeared first on ExchangeWire.com.
Best Buy and IGN Pair Up Ahead Of Major Game Releases
The gaming news outlet will provide reviews, articles, and videos for Best Buy's website.
Semafor’s Upcoming Tech Summit Is Already an Eight-Figure Business
Silicon Valley & The World has signed 24 commercial partners ahead of its November debut, the latest sign of how central events have become to the publisher.
Classic FM launches Christmas radio station
Classic FM has launched its new radio station dedicated to classical Christmas music. The channel is branded ‘Classic FM Christmas’ and offers a full schedule of festive music, providing listeners with a soundtrack of much-loved carols, orchestral and choral favourites, and iconic film scores from Christmas classics such as Home Alone and Love Actually. Sally […]
Starship #15 scheduled for November with dual catch
SpaceX’s giant Starship is scheduling the next test flight for November 8th subject to the usual weather and technical limitations. The difference for this test is that SpaceX is looking to catch both portions of the rocket with its ‘chopstick’ apparatus.. There’s also a tentative date for Starship #16 to launch late this year, but […]
wedotv Movies launches on Freely
wedotv has launched its wedotv Movies channel on Freely, the free streaming platform backed by the BBC, ITV, Channel 4 and 5. The launch expands the UK reach of wedotv Movies, and arrives with a newly refreshed slate featuring a collection of films acquired from New Regency. Among the titles coming to UK viewers are […]
SPFL issues ITT for UK rights from 2029/30 season
The Scottish Professional Football League (SPFL) has issued an Invitation to Tender (ITT) for live UK broadcast rights for William Hill Premiership matches from season 2029/30. The SPFL has indicated that it is flexible about the number of games that it shows live in future and the ITT invites bidders to discuss their preferences with […]
Titan OS adds Plaion Pictures FAST channels
Titan OS, the Barcelona-based technology, entertainment, and advertising company, has announced a new distribution partnership with Plaion Pictures, the European independent film distributor. This launch brings a lineup of channels to smart TV viewers across Europe. Through this partnership, viewers will have access to Plaion’s channels directly from Titan OS- powered smart TVs: Philips, JVC, […]
Blue Origin invests $3bn into Florida facilities
Jeff Bezos-backed Blue Origin has seen overall investment into its Florida launch, assembly and pre-launch facilities top more than $3 billion (€2.67bn). The aim is to be ready to launch more New Glenn rocket and more frequently. Starting in summer 2027, Blue Origin is targeting multiple New Glenn rockets per week by the end of […]
Research: AI influencing app discovery, but untrustworthy
While one in ten consumers cite AI tools as a way they discover apps, just 44 per cent trust their recommendations, compared with 84 per cent who trust recommendations from friends and family, according to research from app growth agency Yodel Mobile by NP Digital. Findings from their The New Rules of App Growth report […]
Research: Sports tech investment increases 11% annually
Between 2021 and 2025, sports tech software and services grew at a compound annual growth rate (CAGR) of 11 per cent, reaching $2.9 billion (€2.5bn) in 2025, reports Caretta Research. Meanwhile, media rights wealth is heavily concentrated at the top: just 25 major players capture nearly 85 per cent of global revenue, leaving thousands of […]
Decoding the Future of Advertising and Marketing: BUILD, BUY, PARTNER 2.0
Nigel Gilbert has spent more than two decades at the forefront of digital advertising. In the latest of NDA’s interview series, Decoding the Future of Advertising and Marketing, he explains that the “build, buy or partner” debate is back. But he thinks we're asking the wrong questions again… The post Decoding the Future of Advertising and Marketing: BUILD, BUY, PARTNER 2.0 appeared first on New Digital Age.
PI LIVE: The End of the Funnel - Marketing’s Biggest Shift Since Google
Reporting live from the floor at PI LIVE 2026, Lauren Ingram's end of the funnel session taught us how to best optimise for AI search.
Marketing jobs—how pay, openings and remote work differ by company size
Marketing jobs are growing faster at mid-size companies than at larger companies, but pay differences remain.
26 rising marketing leaders on AI—how they’re using it and what makes some uneasy
Several 2026 Ad Age 40 Under 40 honorees describe their relationships to AI.