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News

4,347 articles covering the AdTech ecosystem

Why digital audio is a must-have for your retail media plan

MarTech

Digital audio is no longer a niche channel. Learn how streaming audio fits into media buying, from incremental reach to measurable performance. The post Why digital audio is a must-have for your retail media plan appeared first on MarTech.

Mar 31, 2026Source

Hightouch streamlines the ad ecosystem with data partnerships

MarTech

Hightouch wants to cut out the middlemen and simplify the digital ad ecosystem by integrating data onboarding with the CDP. The post Hightouch streamlines the ad ecosystem with data partnerships appeared first on MarTech.

Mar 31, 2026Source

Bell Integration Wins NICE’s Implementation Partner of the Year for CX Innovation and AI-Led Transformation

MarTech Series

This award reinforces Bell as a key enabler of AI-powered customer experience on NICE CXone. Bell Integration has been awarded Implementation Partner of the Year by NICE, recognising exceptional contributions to expanding the global adoption of CXone Mpower, NICE’s AI-driven customer service platform. This collaboration brings together two industry innovators to accelerate the adoption of […]

Mar 31, 2026Source

Cuentas, Launches World Mobile Media Group, a Next-Generation Decentralized Media Platform Integrating Content, Connectivity, and Creator Ownership

MarTech Series

Cuentas, a leading integrated communications, entertainment, and lifestyle platform company, announced that its 51%-owned subsidiary, World Mobile Media Group (WMMG), is launching a next-generation decentralized media platform designed to transform how content is created, distributed, and monetized. WMMG introduces a mobile-first, decentralized entertainment ecosystem that combines premium content, global distribution, and direct-to-consumer monetization. The platform […]

Mar 31, 2026Source

NetSuite Extends Commitment to Helping Businesses Use AI Their Way

MarTech Series

Latest additions to NetSuite AI Connector Service help popular AI assistants understand NetSuite’s data, permissions, and workflows while also expanding access to NetSuite and third-party data Customers can now bring familiar NetSuite user experiences directly into their own AI assistants Oracle NetSuite, the #1 AI cloud ERP, announced the latest additions to NetSuite AI Connector […]

Mar 31, 2026Source

Designkit Launches E-Commerce Design Platform to Streamline Product Visuals for Global Sellers

MarTech Series

Designkit announced the global availability of its comprehensive e-commerce design platform, driven by a single core mission: to make every product image look ready to sell. High-quality visuals are essential for conversion in digital retail, yet traditional product photography creates significant bottlenecks due to high studio costs and lengthy production timelines. Designkit addresses this directly, helping […]

Mar 31, 2026Source

New Research Finds Earned Media Accounts for 25% of All Large Language Model Citations

MarTech Series

Muck Rack’s Generative Pulse Report Underscores Why Strategic, Thought Leadership-Driven PR Has Never Been More Consequential A December 2025 research report from Muck Rack’s Generative Pulse platform found that journalistic and earned media sources account for nearly 25% of all citations generated by large language models, with non-paid media sources collectively representing approximately 94% of all AI-cited […]

Mar 31, 2026Source

Doba Launches Unified AI Platform to Consolidate Every Dropshipping Automation Tool in One Place

MarTech Series

Doba Pilot introduces natural language-driven eCommerce operations, enabling sellers to build, source, list, and fulfill orders through a single AI-powered interface Doba, a dropshipping platform that has served more than 3.2 million sellers worldwide, has launched the beta of Doba Pilot, a unified AI system designed to bring every core dropshipping function into one interface. […]

Mar 31, 2026Source

Frivolous Spending is Out, Cocooning is Back – UK Consumers are Clicking Less But Buying More

MarTech Series

Consumers in 2026 are investing in their home life and securing their future Home improvement, finance and insurance are booming, despite economic uncertainty The high-intent internet is here, as zero-click kicks in across all channels Analysis of a giant cache of nearly 70 million email marketing messages reveals how consumer behaviour has shifted dramatically from discovery […]

Mar 31, 2026Source

GetVocal Introduces Control Center to Help Enterprises Scale AI Across 90 Percent Plus of Customer Conversations

MarTech Series

New governance layer enables human-in-the-loop operations, allowing AI to handle customer interactions while humans stay in control of critical decisions GetVocal, Europe’s leading provider of conversational AI agents for enterprise customer support, announced the launch of its Control Center, a human-AI operations interface designed to help enterprises scale customer experience (CX) automation while maintaining trust, […]

Mar 31, 2026Source

MRI-Simmons and NIQ Join Proximic by Comscore’s Data Partner Network to Deliver Scalable, Privacy-Centric Audience Solutions

MarTech Series

Collaboration enables marketers to harness trusted consumer insights from MRI-Simmons and NIQ for privacy-first contextual activation MRI-Simmons, a joint venture majority‑owned by NIQ, is a leading provider of consumer insights and advanced advertising solutions, and NIQ , a leading consumer intelligence company, announced that they have joined Comscore’s Data Partner Network, a new initiative that […]

Mar 31, 2026Source

Keymakr Launches New LLM Suite with Agent Training Data Solutions and Tools to Support the Next Generation of AI Systems

MarTech Series

A new suite of tools and services address need for high-quality domain-specific datasets and human feedback pipelines Keymakr, a global provider of high-quality AI training data solutions, announces a new suite of tools and services focused on data for Large Language Model (LLM) agents and agentic AI systems. Offering our domain expertise with structured data […]

Mar 31, 2026Source

Albertsons on its ChatGPT ads test and push for retail media transparency

Marketing Dive

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.

Mar 31, 2026Source

WordPress Delays Release Of Version 7.0 To Focus On Stability via @sejournal, @martinibuster

Search Engine Journal

Delay in release of WordPress 7.0 stems from concerns over the real-time collaboration feature. The focus is on targeting "extreme stability." The post WordPress Delays Release Of Version 7.0 To Focus On Stability appeared first on Search Engine Journal.

Mar 31, 2026Source

School Reports 2026: The most-read creative shops

Campaign

Which creative agencies are readers most interested in this year?

Mar 31, 2026Source

DFS hosts nationwide sofa challenge for Britain’s Got Talent

Campaign

N2O created the experience.

Mar 31, 2026Source

Fandom-focused creative agency The Forge launches

Campaign

The shop aims to help brands “build relevance by understanding fandom as infrastructure, not subculture.”

Mar 31, 2026Source

What marketers can learn from the manosphere

Campaign

How can we offer millions of young men something that resonates as strongly with their hopes and fears as the manosphere does?

Mar 31, 2026Source

Omnicom CEO John Wren earned $70m package in 2025

Campaign

Wren reduced his salary to $1 in favour of stock options, but he will only profit on the amount that Omnicom’s share price rises above a key threshold.

Mar 31, 2026Source

Born Social appoints head of UK growth

Campaign

Role will work with Croud’s chief growth officer, James Wilde, on shared pitches.

Mar 31, 2026Source

Axeptio remporte le Prix Tech aux Grands Prix CFNEWS de la Croissance Externe Sud-Est

ExchangeWire

À l’occasion de la 3e édition des Grands Prix CFNEWS de la Croissance Externe Sud-Est, organisée le 26 mars dernier en partenariat avec la Caisse d’Épargne CEPAC et bpifrance, Axeptio s’est vu décerner le Prix Tech, récompensant son dynamisme, sa [...] The post Axeptio remporte le Prix Tech aux Grands Prix CFNEWS de la Croissance Externe Sud-Est appeared first on ExchangeWire.com.

Mar 31, 2026Source

Regulating Social Media: Where do we go from here?

ExchangeWire

We examine the harmful nature of social media platforms today, which are designed for addiction and prioritise engagement at any cost. As countries around the globe move to impose restrictions on children’s access to social media, what are the most [...] The post Regulating Social Media: Where do we go from here?  appeared first on ExchangeWire.com.

Mar 31, 2026Source

A New Wave of Challengers is Ramping Up the Mayo Marketing Arms Race

Adweek

From Ayoh to Dukes to Graza, a new wave of mayo marketers is mixing up the playbook in the search for market share

Mar 31, 2026Source

How McDonald’s Became Part of the KPop Demon Hunters Universe

Adweek

McDonald’s and Wieden+Kennedy worked with the minds behind KPop Demon Hunters to deliver a faithful new chapter for fans.

Mar 31, 2026Source
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