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9,719 articles covering the AdTech ecosystem
Paramount Skydance Launches New Video Game Studio as ‘Core Pillar’ of Content Strategy Alongside TV, Films and Streaming (EXCLUSIVE)
David Ellison has been moving pieces around the board in reshaping the new Paramount Skydance over the past year. But one key division remained out of play in his master media plan — until now. On Friday, Paramount Skydance unveiled Paramount Games Studio, a unified gaming studio that combines Skydance’s two existing game studios, Skydance […]
Campaign Trail: Coca-Cola rides a roller coaster of World Cup emotions
Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” campaign.
What Is A Migration Hangover Traffic Drop & How Do You Avoid It?
A new site shouldn't cost you a year of rankings. Spot the difference between normal volatility and true SEO migration hangover before it's too late. The post What Is A Migration Hangover Traffic Drop & How Do You Avoid It? appeared first on Search Engine Journal.
Google’s Sergey Brin Sees A Path To AGI But Not Beyond It via @sejournal, @martinibuster
Google co-founder Sergey Brin says AI is heading toward AGI, but can't explain what comes next. The post Google’s Sergey Brin Sees A Path To AGI But Not Beyond It appeared first on Search Engine Journal.
Google Tests AI Search Data, UK Requires Opt Out – SEO Pulse via @sejournal, @MattGSouthern
Google tests AI visibility reports and an opt-out toggle as the UK requires new publisher controls for AI search features. The post Google Tests AI Search Data, UK Requires Opt Out – SEO Pulse appeared first on Search Engine Journal.
AI Literacy Is Not Prompt Literacy. Ann Handley Says It’s Judgment Literacy via @sejournal, @gregjarboe
Marketing expert Ann Handley reframes AI literacy as judgment literacy, emphasizing when to avoid AI rather than perfect prompts. The post AI Literacy Is Not Prompt Literacy. Ann Handley Says It’s Judgment Literacy appeared first on Search Engine Journal.
Google Analytics Is Adding Google Business Profile Data via @sejournal, @MattGSouthern
Google has documented a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and directions into GA reports. The post Google Analytics Is Adding Google Business Profile Data appeared first on Search Engine Journal.
Nike ‘rips the script’ and writes new chapter with 2026 World Cup campaign
Wieden & Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.
Tesco, Hilton and Hiscox part of OpenAI UK ads trial launch
Dentsu is one of OpenAI's launch partners in the UK, alongside networks WPP, Omnicom and Publicis.
Cindy Rose interview to kick off agenda for Campaign House at Cannes
WPP CEO is opening speaker on Campaign’s programme of editorial and partner events that runs at Canopy by Hilton Cannes during Lions.
Mindful Chef delivers creative account to McCann London
The incumbent was TheOr.
Joan London hires Atomic’s former head of strategy Nicky Vita
Vita spent just over two years at Atomic London.
San Miguel Canary Wharf activation transforms people into 'holiday selves'
The activation ran from 2 to 4 June at Reuters Plaza.
Jacamo stunt sees Joe Marler dish out compliments to men on UK streets
Motel created the activation.
Wimbledon sponsorship: scoreboard logo is not a strategy
Each brand has to feel genuinely at home at Wimbledon while remaining unmistakably itself.
Can we talk about why ads never wait for the reveal any more?
Ads that trust their audience benefit from increased creative impact.
Alzheimer's Society's 1966 World Cup memorabilia forgets the unforgettable
It was created by New Commercial Arts.
Week in Review: FIFA+ Moves to DAZN, BBC Launches Short-Form Features, and Ad Tech Companies Express Concerns Over EU Digital Omnibus
In this week's Week in Review: FIFA+ moves exclusively to DAZN, the BBC goes big on short-form content, and ad tech companies call for scrutiny of the EU's digital omnibus. Top Stories FIFA+ Moves to DAZN FIFA+, a direct-to-consumer streaming service launched by football's world governing body FIFA back in 2022, announced this week that Read More
Agency Brief—Fortnight Collective’s creative hire, OpenAI’s work with indies
This week, we’ve got the exclusive on Fortnight Collective’s new chief creative officer, plus a look at the One Club’s challenge for undergraduate students.
Brands face an AI-era reckoning—take control or trust the ‘neutral’ middle
Publicis’ LiveRamp deal tests data neutrality, pressures agency workflows and raises AI training stakes as brands reassess control, contracts and composable stacks.
How to enter 2027 Ad Age Best Places to Work
A step-by-step guide to enter 2027 Ad Age Best Places to Work, with eligibility, fees, survey details and key deadlines.
What The Trade Desk’s investment strategy reveals about ad tech’s next era
TD7’s leader, Michael Guptan, sits down with Ad Age to discuss a key stake in data startup Hightouch and programmatic advertising’s future.
Cannes Lions 2026—everything to know about this year’s ad festival
Cannes is back starting June 22, with some notable changes.
Vince Vaughn is an invincible Bears GM in rollicking Madden 27 trailer
The Rec League-created campaign turns the actor into a one-man football front office and quarterback.