News
19,953 articles covering the AdTech ecosystem
Verizon restores Starz carriage in US
Starz has announced a new distribution agreement that restores all Starz channels, Starz On Demand and the STARZ app through the Verizon Fios service in the US. Verizon had dropped its Starz carriage on September 30th after the pair were unable to come to terms on a renewed deal. “We are pleased to have reached […]
Can Best Buy be the new gaming boss?
The electronics retailer is piloting a gaming hub that brings together content, deals and preorders, and will also open a dedicated gaming hub inside a store in California.
Magic: The Gathering reaches record $600M in quarterly revenue
Parent company Hasbro raised its 2026 financial outlook as it reported its strongest quarter of the year.
Walmart enlists Sam’s Club in latest challenge to Amazon Prime
The retail giant has bundled its Walmart+ and Sam’s Club Plus memberships for a savings of nearly $100, which could appeal to stressed-out consumers.
The GPMAs: Who Stood Out This Year and What Can You Learn From Them?
We give you the digest on the global players who served up excellence this year.
Americans Would Rather Have Their Flight Delayed Than Lose Wi-Fi
Sitting in an airport for six hours is tolerable as long as there's enough bandwidth to watch Netflix, complain on social media and check whether the airline has responded to your increasingly unhinged messages.
Media Agents Now Equivalent To An Assistant Media Planner
Two in five early agentic adopters now use agents for media planning, according to new research from Basis Technologies. Team leaders characterize them as being on a level with assistant planners.
Burger King Says Hello Kitty With Collectables Claw Machine
Six different characters are available in the limited-time promo.
Yelp AI Mines Searches To Predict What Users Need Next
Yelp's AI assistant will soon have the ability to draw from a user's prior search history on the platform, pulling in preferences, saved business searches, interactions and other app activity.
Brave Anchorman Reports On Own Alzheimer's Journey
News anchor Bill Ritter, a fixture of local TV in New York for 28 years, is courageously facing Alzheimer's disease by sharing his journey with the city he loves.
Less Than Two-Thirds Of Americans Get News From TV, 87% Get It From Digital
Pew also found 31% of U.S. adults "often" get news from TV vs. 12% for radio and 6% for newspapers/magazines, while 59% get news "often" from digital devices - up from 56% in 2025.
Anthropic Teaches 'Cheating' AI Models How To Behave
AI models being trained can "cheat" or take shortcuts to attain a high score - a process called "reward hacking" that leads to wasted ad spend, brand-safety violations, and corrupted consumer data.
Publicis Agrees To FTC Consent Order, Settles LiveRamp Deal
The FTC said the order would alleviate concerns about restricted competition in the media agency and audience data services sectors.
Apple Publishes Its Plan To Wipe Out Web Tracking
Do you hear them? The bells? The drums? Apple is coming. And we’re not talking about 30%. “It’s not enough to block cross-site cookies to prevent cross-site tracking today because the tracking industry has not stopped trying to track users on the web.” Those are the words of Apple WebKit software engineers John Wilander, Charlie […] The post Apple Publishes Its Plan To Wipe Out Web Tracking appeared first on AdExchanger.
Anthropologie’s holiday marketing seeks to balance emotion, business impact
Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.
UPS’ Happy Returns comes to TikTok Shop
Pacsun and Everlane are among the retailers tapping into the new integration ahead of the post-holiday returns rush.
Publicis agrees to preserve LiveRamp’s neutrality. Will it matter?
A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis competitors are already pulling back.
Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI via @sejournal, @CallRail
Regain control of Google Ads with a curated article stack on lead quality, Local Services Ads migration, Smart Bidding goals, and proving PPC business value. The post Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI appeared first on Search Engine Journal.
ChatGPT Search Can Draw On More Pages After A Cloudflare Pilot via @sejournal, @MattGSouthern
Cloudflare says its network signals helped OpenAI index hundreds of millions of new pages for ChatGPT search. The post ChatGPT Search Can Draw On More Pages After A Cloudflare Pilot appeared first on Search Engine Journal.
MiQ Appoints Charlotte Liddell to Lead UK Commercial Growth
Global programmatic media partner MiQ announced today (20th October, 2026) the appointment of Charlotte Liddell as group commercial director. Liddell will lead commercial growth and agency partnerships across the UK, while supporting MiQ’s wider commercial strategy. "Having built and scaled The [...] The post MiQ Appoints Charlotte Liddell to Lead UK Commercial Growth appeared first on ExchangeWire.com.
DAIVID Selected for NVIDIA Inception Programme
DAIVID, the creative and media intelligence engine, today (20th October, 2026) announced it has been accepted onto the NVIDIA Inception Programme, a global initiative designed to support companies developing innovative technologies in AI and accelerated computing. By being part of the [...] The post DAIVID Selected for NVIDIA Inception Programme appeared first on ExchangeWire.com.
Robert Downey Jr. Trades Tony Stark’s Aviators for Snap’s AR Specs
The Iron Man star has joined Specs brand as chief customer experience officer, as the smart glasses wars ramp up.
Jay-Z Reportedly Crazy in Love With Performing at Super Bowl 61 Halftime Show
The rapper's Roc Nation has had a deal with the NFL to produce the Super Bowl halftime since 2019.
Charli XCX Joins Absolut for ‘Chaotic’ Two-Year Partnership
Absolut Vodka has signed a two-year partnership with Charli xcx.