News

A wave of new features targets the mid-market advertisers that DSPs like DV360 and The Trade Desk have long dominated.

In our latest Virtual Vanguard with David Sable, the discussion examined what’sactually happening inside the consolidation machine—and more important, what CMOscan do to protect their brands’ creative output and strategic […]

So far this year, the specialty grocer has announced plans for 17 new stores and opened two.

Chief marketer Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

Connor Storrie is giving “Scream” vibes in a new film campaign for Verizon. Directed by Nia DaCosta, the almost five-minute short, “Look Behind You,” features the “Heated Rivalry” star arriving at a secluded — what else? — cottage in the woods. While cooking dinner and reading a script, the house stereo seemingly goes on by […]

Banijay is getting ready to expand its flagship IP “Black Mirror” with the launch of a dedicated immersive adventure inspired by Charlie Brooker’s hit dystopian anthology. Called “The Black Mirror Experience,” the attraction is set to open in May at Infinity Experiences in Montreal, Canada, with additional locations to follow. Produced by Banijay Live Studio […]

The nominees for the 30th Annual Webby Awards have been announced — and Variety has received two nominations from the awards program honoring the best of the internet. Winners of the 2026 Webby Awards will be announced Tuesday, April 21, at a ceremony hosted by stand-up comedian and “The Daily Show” correspondent Josh Johnson on […]

Instagram will continue to use the movie industry’s PG-13 rating in referring to its parent-controlled Teen Accounts — but it’s going to “substantially reduce” references to the mark, and when it does, Instagram will add a disclaimer explaining that “There are lots of differences between social media and movies.” The Motion Picture Association announced Tuesday […]

The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and rewards.

Organic traffic is declining, but answer engines are driving higher-intent conversions. Here’s how CMOs should rethink strategy, structure, and measurement. The post So Your Traffic Tanked: What Smart CMOs Do Next appeared first on Search Engine Journal.

Part 3 of this analysis reveals what AI actually rewards in content, from entity types to structure, across seven verticals. The post The Science Of What AI Actually Rewards appeared first on Search Engine Journal.

Leo UK created the campaign.

Imogen Tazzyman, ECD at McCann Manchester, explains why International Women’s Day can’t be a single-day gesture and how the Margot Collective is driving sustained change

In this week's Week in Charts, the BBC tops YouTube's UK reach, existential threats drive brands' adoption of AI, and AI dents Future Plc's traffic. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts of the Read More

The “Heated Rivalry” star is trapped in a home with a potential intruder in the five-minute piece.

TV as a medium has reimagined its role in influencing consumer behavior.

American Haiku and director Christian Stone craft a mythic story aimed at founders and startups.

The deal leaves Unilever and its shareholders with 65% of the combined entity.

New Partnership Accelerator proactively addresses tensions and pressures before things go south

Heated Rivalry breakout star Connor Storrie fronts a Verizon horror-style ad directed by Nia DaCosta.

AI can produce content at scale, but not direction. Better inputs, proprietary data and clear guardrails drive stronger outcomes. The post Building an AI competitive edge through strategy and governance appeared first on MarTech.