4,347 articles covering the AdTech ecosystem
Trader Joe’s tote bags are going viral, again. But it isn’t the only grocer capitalizing on logo-bearing goods to fuel consumer loyalty.
After an initial dark launch, Ask Macy’s helps users discover brands and receive personalized product recommendations.
The apparel retailer is working to expand its customer base after a challenging holiday period, with Q4 sales dropping 3.1%.
David Stanchak rejoined as chief real estate and transformation officer, while Veronica Schnitzius was named chief manufacturing and sourcing officer.
Sales plummeted last year and the direct-to-consumer footwear brand, which has never turned a profit, closed all full-price U.S. stores in Q1.
AI-powered platform can turn anyone into a creator—with native mobile app publishing support and no coding required Thunkable, a leader in no-code mobile app development, announces the launch of its new vibe coding platform Thunkable AI. The most robust end-to-end native iOS, Android, and web app builder on the market has added the latest advancements […]
No download. No complexity. Instant fixes. 30 years of trusted repair expertise directly through your browser. Stellar, a global leader in data care solutions, has launched its web-based Online File Repair platform, designed to help users repair corrupted files directly within a browser environment. The platform allows users to repair damaged files instantly, eliminating the […]
New voice agent testing and AI governance modules deliver continuous validation for autonomous CX, catching failures before customers do Cyara, the global leader in AI-powered customer experience (CX) assurance, announced new agentic testing and AI governance capabilities that give enterprises the tools to validate, monitor, and control AI agents across voice and digital channels, before and […]
Sifted, the leader in parcel spend management powered by Logistics Intelligence technology, announced the launch of 3PL Brand Management, a new solution within the SiftedAI platform. It is designed to help third-party logistics providers (3PLs) gain precise control over brand-level profitability, automate complex billing workflows, and deliver transparent, client-ready insights at scale. As 3PLs expand their customer […]
Advanced new solution helps streamline customer operations through a personalized, AI-first, unified communications platform Cox Business, a leading provider of advanced cloud and managed IT solutions, announced the launch of Cox Business Contact Center with RingCentral, Inc. , a global leader in AI-powered business communications. This B2B product portfolio expansion introduces an AI-first, omni-channel platform […]
New “TV Makes Memories” research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower‑funnel results when combined. Comcast Advertising, the advertising division of Comcast, released new findings from its latest TV Makes Memories research, demonstrating TV‘s role as a full‑funnel driver of performance—and the engine that makes every other […]
New multi-modal architecture allows enterprises to unify mission-critical apps, agentic AI workloads, and data lakes using a single platform, eliminating “streaming sprawl” Redpanda, creators of the Redpanda Agentic Data Plane (ADP) for enterprise AI, announced the general availability of the industry’s first adaptable data streaming engine — a single, multi-modal platform that allows enterprises to […]
New capabilities provide a governed path from simple integrations to adaptive AI agents to drive faster business impact on a single platform Celigo, the intelligent automation platform built for AI, announced Celigo Ora, a first-of-its-kind natural language interface that gives every team direct access to build, manage and govern automation across their business systems. Ora, […]
Media networks can now onboard and list audiences to DSP marketplaces like The Trade Desk and Yahoo DSP without secondary revshare fees, cutting total marketplace fees in half Hightouch, the leader in data and AI for marketing, announced direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media networks to list and […]
Leia Inc., Symbotic, Signifyd and Exol select SHIFT as agency partner to build Performance Communications and PR programs SHIFT Communications, an integrated PR agency with a specialization in B2B technology, announced the addition of multiple AI-focused technology clients to its roster. The Agency continues to be a strong partner for B2B technology and SaaS companies, delivering […]
Veteran agent Paul Coggiola has left UTA to lead LIFT Creators, a new division of athlete-representation firm LIFT Management focused on digital influencers. Coggiola will serve as president of LIFT Creators. At UTA, he led the agency’s sports crossover team. At LIFT, he’s already signed clients to join him at the new agency including Kickball […]
A trio of tough-talking citrus mascots anchor a new creative platform around authenticity and support the launch of a dirty soda-inspired product line.
Google's Gary Illyes published a blog post explaining how Googlebot works as one client of a centralized crawling platform, with new byte-level details. The post Google Explains Googlebot Byte Limits And Crawling Architecture appeared first on Search Engine Journal.
Samsung Ads, the advertising arm of Samsung's media business, has announced a new solution for advertisers seeking clarity into the performance of their TV campaigns. Launched today, TotalView provides a unified view of reach across linear and streaming, within the Samsung Smart TV ecosystem. In the context of ongoing fragmentation of viewing in TV environments, Read More
At the 3rd edition of the CFNEWS South-East External Growth Awards, an esteemed French award ceremony, held on March 26 in partnership with Caisse d’Épargne CEPAC and Bpifrance, Axeptio was honoured with the Tech Prize in recognition of its international [...] The post Axeptio Wins the Tech Prize at the CFNEWS South-East External Growth Awards, France appeared first on ExchangeWire.com.
W+K campaign builds out a fictional rivalry, letting fans choose sides through themed meals and interactive content.
The water brand teamed with home builder Taylor Morrison on the fully functional, move-in-ready home.