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19,950 articles covering the AdTech ecosystem
Do-Gooder OOH: Audi Denmark Tells Drivers To Make A Life-Saving Turn
Billboards give directions to nearby blood donation centers.
TikTok’s popularity as a news source appears to be reaching a plateau
Many Americans use TikTok to gather the latest headlines, but in 2026, other social media platforms siphoned off some of that activity. That's one of the conclusions that can be taken away from the Pew Research Center's latest study on U.S. news-gathering habits. According to Pew, 20% of Americans regularly get news from TikTok. One in five might sound like a big number, but it's the same percentage Pew reported for TikTok last year. Among the 18-29 age bracket that includes TikTok's primary demographic, only 39% of respondents said that they used the app as a regular news source, compared to 43% a year ago. A slight uptick among older generations made up for that Gen Z downturn. Visit Tubefilter for more great stories.
A rumored lawsuit would determine who’s responsible for the failure of Australia’s social media ban
Last December, when the Australian government began enforcing sweeping restrictions on youth social media use, the whole world took notice -- and we all watched Australia's regulators fall flat on their faces. To put it bluntly, the plan to keep Aussie under-16s off of social media has been an abject failure. Teens aren't staying away from their favorite platforms. In fact, according to some studies, Australian youths are more active on social media than they were before the ban took effect. Visit Tubefilter for more great stories.
X Builds Out 'Gametime' Hub With NBA Partnership
X is further expanding its Gametime live updates hub to include real-time scores, highlights, discussion and licensed content surrounding the NBA 2026-27 season.
YouTube Tests Monthly Bonuses For 'Shorts' Creators
With a focus on originality and episodic content for its short-form video feed, YouTube has begun testing a monthly bonus program for select creators based on Shorts uploads and performance.
Threads Assembles Live NFL Commentator 'Team'
To help bolster real-time conversations taking place around the NFL, Threads has assembled a team of commentators and creators who have built audiences around the professional sport.
Netflix Lowers Expected Ad Revenue After Slower Rollout of Capabilities
After previously targeting $3 billion in ad revenue, Netflix announced it's expected to hit $2.7 billion for the year.
Drake Cooper's Anti-Drug Campaign That Doesn't Look Like One
Instead of showing drugs or warning about their dangers, the campaign highlights everyday positive moments like spending time with family and outdoor adventures.
Halloween Shoppers Started Early, But Advertisers May Be Late Again For Christmas
Consumers are increasingly making purchases before the traditional advertising blitz reaches full strength.
Live Sports: A New Play for Mid-Market Brands
KSM's VP, Head of Digital & Partnerships, writes, "Live sports is the last appointment television. Mid-market brands no longer need massive national budgets to show up around culture's biggest events."
Attribution Tells Us Where, Influence Explains Why
Attribution models organize actions we can observe. They tell us which touchpoint was closest to an outcome. While that's useful, proximity is not causation.
Netflix Q3 revenue up 12% YoY
Netflix has reported that it “delivered” on its Q3 forecast, and also expects to deliver on its full year 2026 guidance. Q3 revenue at the streaming giant grew by 12 per cent year over year (11 per cent on a F/X neutral basis ) to $12.9 billion (€11.4bn). Operating margin was at 34.6 per cent, […]
Epsilon’s Chris Wissing: Treating Loyalty as a Cost Is the Biggest Mistake Brands Make
WASHINGTON, DC — Points programs and redemption catalogs are table stakes. The brands that build lasting loyalty are the ones that show up unexpectedly, in moments that matter, in ways customers might never have anticipated. “I asked a question yesterday for everyone to highlight what was their most memorable customer service experience. In every single […]
Advertisers Should Stop Chasing Customers, Start Predicting Purchases: Citi’s Mike Venable
Advertisers spend heavily trying to figure out what consumers want. Now Citi wants to help them figure out what consumers will buy next, using a remarkably useful clue: what they’ve already purchased. With the launch of Citi Commerce Media, the banking giant is bringing its vast trove of transaction intelligence into an advertising industry that […]
Robert Downey Jr. Signs On as Pitchman for Snap’s $2,200 Specs AR Glasses
Robert Downey Jr., whose famous portrayal of Marvel’s Iron Man had him decked out with a variety of high-tech gadgetry, is donning Snap’s Specs augmented-reality glasses in a new role as lead spokesman for the devices. Downey Jr.’s partnership with Specs kicked off with a collection of original episodes featuring him showing off the tech […]
Courvoisier’s first global campaign in years embraces house party culture
The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure after COVID-era booms.
Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap via @sejournal, @gregjarboe
Build an SEO and content strategy for audiences who use AI but distrust it, with clearer sourcing, audience segmentation, and honest product limits. The post Your Audience Uses AI But Doesn’t Trust It – Build Content For The Gap appeared first on Search Engine Journal.
Inside OpenAI’s pitch to brands for ads alongside AI-generated images in ChatGPT
New image ads are just one of the updates on ChatGPT, as the large language model is giving brands more room to play.
Reprint-AA25110NewHeartlandGroup
How one agency is redefining Middle America
Salesforce to Buy Braze for $5.66 Billion
Salesforce intends on using Braze’s AI to deliver customers real-time signals on customer behavior, deliver services across platforms, and utilize the company’s AI to help marketers to optimize content.
JustWatch TV now live in 11 markets
The JustWatch Group, the global media and entertainment company, has announced that its JustWatch TV streaming service is now live and available directly via the JustWatch apps and website. The launch initially cover eleven markets, including the UK, Ireland, the US, Canada, Germany, Austria, France, Italy, Spain, Australia and New Zealand. JustWatch TV launches with […]
Verizon restores Starz carriage in US
Starz has announced a new distribution agreement that restores all Starz channels, Starz On Demand and the STARZ app through the Verizon Fios service in the US. Verizon had dropped its Starz carriage on September 30th after the pair were unable to come to terms on a renewed deal. “We are pleased to have reached […]
Can Best Buy be the new gaming boss?
The electronics retailer is piloting a gaming hub that brings together content, deals and preorders, and will also open a dedicated gaming hub inside a store in California.
Magic: The Gathering reaches record $600M in quarterly revenue
Parent company Hasbro raised its 2026 financial outlook as it reported its strongest quarter of the year.