News

American Airlines - Big Bag - 1m13s

Tropicana refreshes its brand story with a tropical CGI adventure

A new campaign from Fig moves beyond orange juice to showcase a broader range of fruit-based beverages.

Wonder - Phone Race - 30s

Wonder - Rock Paper Scissors - 30s

Wonder - Ted - 30s

Coca-Cola - José vs. Mourinho - 1m58s

Coca-Cola - No Better Feeling - FIFA World Cup 2026™ - 1m56s

Accenture Song plans to acquire creator and social agency Whalar

Whalar’s parent company, Whalar Group, will continue to operate independently.

The Independent Names Chris Anthony Its President of North American Operations

The former Gallery Media Group executive plans to expand lifestyle verticals, events, and creator-led journalism at the digital news brand.

Submissions are Open for 2026 ADWEEK Experiential Awards

Submissions are now open for the 2026 ADWEEK Experiential Awards.  Now in its 8th year, the Experiential Awards honor the bold ideas driving the future of experiential marketing. From immersive […]

EXCLUSIVE: Accenture Song Will Buy Whalar, Gaining Global Scale in Influencer Marketing

Accenture Song, the consulting giant's marketing services arm, will acquire marketing agency Whalar.

EXCLUSIVE: Kantar Hires Martina Suess Cromer As Its Top U.S. Marketer

Research firm Kantar has hired Martina Suess Cromer as svp of North America marketing, and head of global brand and communications.

Employee advocacy is a growth engine for technical B2B

Buyers trust practitioners more than corporate messaging. Employee advocacy helps technical B2B brands build authority and visibility. The post Employee advocacy is a growth engine for technical B2B appeared first on MarTech.

How AI is turning lead scoring into a decision engine

Predictive models and real-time signals are replacing static scoring, helping sales focus on leads most likely to convert. The post How AI is turning lead scoring into a decision engine appeared first on MarTech.

Stop treating search and video as separate teams

The strongest campaigns connect creative, media, search, and measurement into a single demand generation strategy. The post Stop treating search and video as separate teams appeared first on MarTech.

Dynamic Take Rates Are A Market-Wide Squeeze Disguised As Innovation

For a long time, dynamic take rates were something ad exchanges experimented with quietly. That is changing.  Google has been doing it for years under the “Average Revenue Share” banner, and Index Exchange published its own model, positioning it as a feature. Others are moving in the same direction, some publicly and some not. Once […] The post Dynamic Take Rates Are A Market-Wide Squeeze Disguised As Innovation appeared first on AdExchanger.

Independent Ad Tech Is Reframing Itself Around Cloud Hardware

Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and adoption of cloud-based tech have led to new splits in how third-party programmatic vendors position themselves in the market. The positioning essentially comes down to owning one’s own cloud infrastructure or renting bandwidth and cloud […] The post Independent Ad Tech Is Reframing Itself Around Cloud Hardware appeared first on AdExchanger.

Here’s What It Takes To Reach Decision-Makers On CTV Today

Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as viewing shifted from linear TV to streaming. That migration has reached critical mass. Audiences are engaged across CTV, and advertiser dollars are following. According to eMarketer, US CTV ad spending is projected to […] The post Here’s What It Takes To Reach Decision-Makers On CTV Today appeared first on AdExchanger.

For Video Publishers, Performance And AI Go Hand In Hand

In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings.  The post For Video Publishers, Performance And AI Go Hand In Hand appeared first on AdExchanger.

MiQ’s Moe Chughtai: Has The TV Industry Adapted To The Reality That ‘The Funnel Is Dead?’

MIAMI — Marketers operate in environments where consumers move from awareness to purchase within seconds, but television’s sell-side infrastructure hasn’t evolved to support this accelerated decision-making reality that tech platforms have successfully embraced. “Marketers have adapted to that reality faster than the TV sell side has,” Moe Chughtai, global VP at MiQ, told Beet.TV contributor […]

Claude Now Enabled by ZoomInfo’s GTM Context Graph, Powered by GTM.AI

ZoomInfo has made its verified GTM intelligence available inside Claude through GTM.AI, so ZoomInfo customers get verified company, contact, and signal data directly inside Claude.ai and Claude Code. ZoomInfo, the all-in-one AI GTM platform, has made its verified go-to-market data available inside Claude, Anthropic’s frontier AI assistant. Through a native connector ZoomInfo published in the […]

Combating ad fraud in the age of AI

In the days of print, advertising was simple. Sure, a magazine could inflate its readership on the margins, but brands could nonetheless be confident that their ads would be seen by actual human beings, as opposed to a swarm of malicious bots. Those golden days are, of course, long over. Today’s marketers, plying their wares […]

IFS Copperleaf and HData Partner to Embed Regulatory Intelligence into Utility Capital Planning

Strategic partnership connects HData’s centralized U.S. regulatory data with IFS Copperleaf’s decision analytics platform, giving utilities a direct path from rate cases, commission orders, and peer filings to defensible capital plans, as the sector heads toward a trillion-dollar decade of infrastructure investment. IFS Copperleaf, the global leader in AI-powered decision analytics for critical infrastructure, today […]

InnerGroup Appoints Neha Bubna to Accelerate AI-driven Content Production at InnerStudio

Senior appointment adds AI and automation expertise to the offshore creative production studio built specifically for in-house marketing teams. InnerGroup has appointed Neha Bubna as VP Production, strengthening the AI and technology capability of InnerStudio, its offshore creative production studio. Neha will lead the adoption of AI, automation, and workflow technology to scale content production and drive efficiencies […]