4,344 articles covering the AdTech ecosystem
Showcase has taken place at Cannes Lions International Festival of Creativity since 1991.
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.
What happens when a bunch of reality TV stars get together at a luxe Rocky Mountain chalet and play games against one another? On YouTube, Alex Cooper's Unwell Winter Games will answer that question. The upcoming series will be one of the biggest productions to come out of Cooper's two-year-old Unwell Network. The creator and podcast host has assembled a star-studded lineup by sourcing talent from the worlds of reality TV, high society, and creator content. The competitors who will participate in the Unwell Winter Games will travel to Park City, Utah, where they will be split into two teams and pitted against one another across a series of physical and mental challenges. Visit Tubefilter for more great stories.
With its latest move, Bent Pixels is setting its sights on short-form hubs like Snapchat. The creator-facing business has acquired Sunny State Agency (SSA), a company that specializes in publishing and content syndication. According to a press release, the deal is valued at "over $23 million." All SSA employees will join the combined company, which will be led by Bent Pixels Founder and CEO Mike Pusateri (pictured above, left). SSA Founder and CEO Shady Dnaf (pictured above, right) will join the Bent Pixels Board of Directors. Visit Tubefilter for more great stories.
Across the world, many government officials are wary about TikTok, but Zohran Mamdani is not one of them. The Mayor of New York City achieved a historic victory last November, and he likely could not have pulled it off without TikTok. Mamdani's clever, polished social media content helped him cultivate credibility among young people, who in turn boosted his successful campaign. Visit Tubefilter for more great stories.
The historic launch will take place from the Kennedy Space Center in Florida.
SAN JUAN, Puerto Rico – If there is one thing Christa Klausner would like the industry to stop doing, it is obsessing over “tension.” Yes, commerce media networks want control. Yes, agencies want flexibility. No, this is not a reality show. “Tension is kind of a strong word,” said Klausner, executive vice president of commerce [...]
Yum Brands and WPP officials discussed how they are operationalizing AI as the tech matures at the IAB’s annual Public Policy & Legal Summit.
Michelob Ultra calls attention to its status as the official beer sponsor of the FIFA World Cup 2026.
How Lego is designing seamless ecosystems across DTC, retail partners, and physical experiences.
Roberto Ramirez Laverde on Patrón Tequila's commitment to craftsmanship, transparency, and cultural authenticity.
Mid-market DSPs are fishing for ad dollars that could be up for grabs after two agency holdcos announced audits of The Trade Desk.
Following the deal, which is expected to close next month, the body care brand’s current senior management will continue leading the company.
The licensing deal with HandsFree Labs will bring slip-in sneakers to New Balance customers by next year.
Discover how reliable benchmarks help advertisers make confident decisions, identify optimization opportunities and compare performance against truly competitive peers.
The partnership helps Workday deliver more seamless, personalized and data-driven customer experiences.
Cam Newton knows that he can command influence and attention. Now, he's making advertisers listen.
The grocery company has debuted improvements to multiple supermarkets following its acquisition last year by C&S Wholesale Grocers.
Trader Joe’s tote bags are going viral, again. But it isn’t the only grocer capitalizing on logo-bearing goods to fuel consumer loyalty.
After an initial dark launch, Ask Macy’s helps users discover brands and receive personalized product recommendations.
The apparel retailer is working to expand its customer base after a challenging holiday period, with Q4 sales dropping 3.1%.