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19,950 articles covering the AdTech ecosystem
Only 4% of UK marketers now rely on behavioural data for ad impact – report
UK marketers are increasingly moving away from traditional behavioural tracking, with only 4% identifying past behavioural data as the main driver of ad impact, signaling a major shift in how advertisers approach targeting and measurement.
The Future of Performance Marketing Beyond Clicks and Conversions
Analysis exploring how shifts in measurement and retail media are reshaping performance marketing beyond traditional click and conversion metrics.
Data or privacy? Businesses can have both, MIT Sloan research finds
MIT Sloan research demonstrates that data regulation does not necessarily cause lasting economic harm, with online publishers successfully adapting to GDPR privacy rules while maintaining content quality.
Syracuse University students are calling local creators to their very own bizdev convention
When someone says they’re heading to a creator convention, a few names automatically come to mind: VidSummit, VidCon, TwitchCon…big events where thousands of creators from around the world gather to network with one another, level up their businesses, and (rarer, these days) meet their fans. But some creators are hosting cons for their local communities, […] Visit Tubefilter for more great stories.
Local Video Providers Offered Progrmamatic TV Tool
Ateme has formed a partnership with Viamedia to make programmatic TV advertising accessible to independent and regional video service providers, SVG News reports. Those local providers need a tool that can unite monetization technology and advertiser demand, the companies argue. “Many operators understand the value of dynamic ad insertion and targeted advertising but struggle with the complexity of deploying and running a complete monetization ecosystem,” says Remi Beaudouin, chief strategy officer at Ateme.
New York City Seeks To Regulate Automated Chatbots
New York City Mayor Zohran Mamdani’s administration has proposed a rule that would require firms using automated chatbots for customer service to disclose that usage and provide consumers with the option of talking to a human being. The rule, which the administration claims to be the first of its kind in the country, would also require systems to avoid directing consumers that do not answer their questions or provide incorrect information. “Companies have hid behind technology to ignore customer complaints, stymie refunds, and avoid fixing building errors,” said Samuel Levine, the commissioner of the Department of Consumer and Worker Protection.
New Citi Advertising Service Is Built On Transaction Data
Citi’s new Citi Commerce Media uses data containing a trove of transaction intelligence to help advertisers determine what shoppers want, Mike Venables, head of media, U.S. brand advertising and experiential marketing at Citi, argued in an interview, Beet TV reports. Citi announced the new entity last month. Venable also believes that an everyday transaction can lead to predictive marketing opportunities. For example, buying a concert ticket in another city can suggest needs like a hotel room, restaurants and clothing. “We’re in 2026, reactive marketing is not the most winning strategy,” Venable said.
Salesforce To Acquire Engagement Firm Braze For $5.66 Billion
Salesforce is acquiring Braze, a customer-engagement platform, for $5.66 billion including debt, The Wall Street Journal Reports. Braze helps brands build deeper relationships with their customers and create more personalized experiences across channels. Braze shareholders will receive $47.50 per share of common stock owned, a roughly 58% premium over the firm’s closing price on Monday--$30.04.
Pitch Deck: Cuttable Raises $20M to Turn Brands’ Photos and Videos Into Meta Ads
The Australian startup is betting that creative is the last part of ad buying left to automate.
Nearly 30% of holiday budgets expected to be spent by the end of October
Per a new report from Deloitte, 28% of shoppers’ budgets are expected to be exhausted by the end of October.
Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.
Creator mentors Colin and Samir want to turn their followers’ ideas into productions
Creator mentors Colin and Samir teamed up with Adobe to fund a creator's project; the first step towards the duo's new production era.
Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.
Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp Deal
Pixel Me Rollin’ After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to the conversion API (CAPI) it launched in March within the Netflix Ads Suite. The Pixel helps standardize the way marketers measure lower-funnel business outcomes, such as […] The post Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp Deal appeared first on AdExchanger.
Reddit adds AI-powered ad guidance tools
The platform has a new campaign planner element and a way for brands to improve their optimization scores using customized recommendations.
Snap taps Robert Downey Jr. to promote Specs
The actor was named chief customer experience officer and will create videos demonstrating the capabilities of the company’s augmented reality glasses.
YouTube inks affiliate deal with AliExpress
Creators will be able to tag the company’s products in their videos and earn commissions for any resulting sales.
Instagram announces next phase of Rings creative talent awards
The promotional event is designed to highlight the app’s top creators, and features judges including Donatella Versace and A$AP Rocky.
Australia prepares to sue social platforms over age violations
Bloomberg reported that the government planned to sue Meta, TikTok, Snapchat and YouTube for alleged non-compliance with a nationwide ban on teen users.
TikTok shares Black Friday/Cyber Monday promotion tips
The app published a series of videos that examined how companies including Princess Polly, Dossier and SharkNinja boosted their brand exposure.
EverPass, DAZN announce NBA commercial distribution deal
EverPass Media, the sports entertainment platform, has announced that locally broadcast games for the Cleveland Cavaliers, Indiana Pacers, Memphis Grizzlies, Minnesota Timberwolves and San Antonio Spurs will now be available for commercial premises in the US on the EverPass platform. For the 2026-2027 NBA season starting on October 20th, bars, restaurants and other commercial venues […]
Spain: Connected TV viewing hits record share in Q3
Connected TV (CTV) accounted for 32.4 per cent of TV consumption in Spain during the third quarter of 2026, its highest share for the period on record, as streaming and internet-delivered services continue to reshape viewing habits. According to a report by Spanish audiovisual consultancy Barlovento Comunicación, CTV’s share increased by 2.4 percentage points year-on-year. […]
YouTube sets sights on Chinese ecommerce market with AliExpress partnership
What do e-bikes, action figures, and knockoff NBA jerseys have in common? You can buy all of those items through AliExpress. The Alibaba-owned retailer is one of China's ecommerce giants, and it achieved profitability during the most recent quarter. To enhance its presence in the West, AliExpress is going into business with YouTube. A newly announced pact will give YouTube Shopping a stronger presence in China's booming ecommerce market while also opening up affiliate opportunities for creators across the globe. Visit Tubefilter for more great stories.
Netflix Touts New Measurement Capabilities As It Struggles With “Modest” Engagement Growth
Netflix's revenue grew 12% YOY to $12.9 billion in Q3, which it maintains is in line with its forecast. Its ads business, however, is lagging slightly compared with expectations, causing Netflix to tweak its forecast for the rest of the year. The post Netflix Touts New Measurement Capabilities As It Struggles With “Modest” Engagement Growth appeared first on AdExchanger.