News

Collaboration combines AI-driven comparison technology with trusted consumer intelligence to deliver a superior shopping experience and high-intent customer acquisition Natural Intelligence, a global leader in performance marketing, and JD Power, a proven leader in business-critical data and intelligence, announced a strategic partnership to launch a new auto insurance marketplace. The initiative is designed to elevate how […]

Swyft Filings, a leading provider of online business formation services, today announced the launch of the Swyft Filings OpenAI App that enables entrepreneurs to form a new business, start an LLC, register a corporation, and handle essential formation tasks directly inside ChatGPT using OpenAI large language models (LLMs). This collaboration leverages artificial intelligence and generative […]

Fold7 created the campaign.

In her latest piece, the inimitable Shirley Marschall looks at why toenail fungus is the true measure of ad tech done badly… We've all been there. Browsing a high quality news site or app, reading an interesting article all the way [...] The post Native Advertising, Recommendation Widgets, and the Toenail Fungus Problem appeared first on ExchangeWire.com.

In today’s Digest we look at Australia’s eSafety Commission warning of ‘major gaps’ in the enforcement of the country’s under 16 social media ban, California defying Trump’s demands on AI with the introduction of a new executive order, and Disney+ [...] The post Digest: Meta, TikTok, and Google Under Investigation for Failure to Comply with Australia’s Social Media Ban; California Defies Trump on AI Demands appeared first on ExchangeWire.com.

Cameo is in a weird place. At the height of COVID, it was worth $1 billion, and celebrities big and small were flocking to join. Snoop Dogg, Mike Tyson, Lindsay Lohan, the late Gilbert Gottfried, Brian Baumgartner aka Kevin from The Office, and even Carole Baskin, one of the controversial and extremely memed central figures […] Visit Tubefilter for more great stories.

This years April Fool's work features giant eggs, chocolate-holding phone cases and a tinned pizza.

If you were playing AI bingo at the IAPP’s Global Summit in Washington, DC, on Monday, your card filled up fast. Nearly every vendor booth in the exhibition hall at the event, which is one of the largest annual gatherings of privacy professionals in the US, bragged about its tech being “AI forward” or “AI […] The post AI Is Moving Fast. The Law, Not So Much appeared first on AdExchanger.

E.l.f. Beauty's chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand's approach to AI implementation.

Walmart’s Vizio deal promises closed-loop CTV measurement, but brands are waiting for data clean rooms and proof of incrementality.

This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.

Several publishers said that TTD is temporarily allowing duplicate bids on those integrating with OpenAds, as a sweetener to ease onboarding. One publisher said it plans to accelerate integration with OpenAds, to capitalize on this “likely temporary window.”

Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.

Digiday+ Research’s third annual report on publishers’ revenues examines the current and future state of the group’s revenue streams, from traditional ad revenue to events and subscriptions.

Deduplicated Dollars Much ado has been made of late about The Trade Desk’s data fees.  Well, TTD is making a change to its fee structure, overhauling how the DSP pays ID providers. But it’s unclear how it will affect how advertisers pay to apply data to their campaigns. Going forward, TTD will pay ID providers […] The post Duplicative Data Doesn’t Pay; Investors Soften On Software appeared first on AdExchanger.

Showcase has taken place at Cannes Lions International Festival of Creativity since 1991.

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.

What happens when a bunch of reality TV stars get together at a luxe Rocky Mountain chalet and play games against one another? On YouTube, Alex Cooper's Unwell Winter Games will answer that question. The upcoming series will be one of the biggest productions to come out of Cooper's two-year-old Unwell Network. The creator and podcast host has assembled a star-studded lineup by sourcing talent from the worlds of reality TV, high society, and creator content. The competitors who will participate in the Unwell Winter Games will travel to Park City, Utah, where they will be split into two teams and pitted against one another across a series of physical and mental challenges. Visit Tubefilter for more great stories.

With its latest move, Bent Pixels is setting its sights on short-form hubs like Snapchat. The creator-facing business has acquired Sunny State Agency (SSA), a company that specializes in publishing and content syndication. According to a press release, the deal is valued at "over $23 million." All SSA employees will join the combined company, which will be led by Bent Pixels Founder and CEO Mike Pusateri (pictured above, left). SSA Founder and CEO Shady Dnaf (pictured above, right) will join the Bent Pixels Board of Directors. Visit Tubefilter for more great stories.

Across the world, many government officials are wary about TikTok, but Zohran Mamdani is not one of them. The Mayor of New York City achieved a historic victory last November, and he likely could not have pulled it off without TikTok. Mamdani's clever, polished social media content helped him cultivate credibility among young people, who in turn boosted his successful campaign. Visit Tubefilter for more great stories.

The historic launch will take place from the Kennedy Space Center in Florida.

SAN JUAN, Puerto Rico – If there is one thing Christa Klausner would like the industry to stop doing, it is obsessing over “tension.” Yes, commerce media networks want control. Yes, agencies want flexibility. No, this is not a reality show. “Tension is kind of a strong word,” said Klausner, executive vice president of commerce [...]

Yum Brands and WPP officials discussed how they are operationalizing AI as the tech matures at the IAB’s annual Public Policy & Legal Summit.