News
9,681 articles covering the AdTech ecosystem
Stop treating search and video as separate teams
The strongest campaigns connect creative, media, search, and measurement into a single demand generation strategy. The post Stop treating search and video as separate teams appeared first on MarTech.
Dynamic Take Rates Are A Market-Wide Squeeze Disguised As Innovation
For a long time, dynamic take rates were something ad exchanges experimented with quietly. That is changing. Google has been doing it for years under the “Average Revenue Share” banner, and Index Exchange published its own model, positioning it as a feature. Others are moving in the same direction, some publicly and some not. Once […] The post Dynamic Take Rates Are A Market-Wide Squeeze Disguised As Innovation appeared first on AdExchanger.
Independent Ad Tech Is Reframing Itself Around Cloud Hardware
Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and adoption of cloud-based tech have led to new splits in how third-party programmatic vendors position themselves in the market. The positioning essentially comes down to owning one’s own cloud infrastructure or renting bandwidth and cloud […] The post Independent Ad Tech Is Reframing Itself Around Cloud Hardware appeared first on AdExchanger.
Here’s What It Takes To Reach Decision-Makers On CTV Today
Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as viewing shifted from linear TV to streaming. That migration has reached critical mass. Audiences are engaged across CTV, and advertiser dollars are following. According to eMarketer, US CTV ad spending is projected to […] The post Here’s What It Takes To Reach Decision-Makers On CTV Today appeared first on AdExchanger.
For Video Publishers, Performance And AI Go Hand In Hand
In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings. The post For Video Publishers, Performance And AI Go Hand In Hand appeared first on AdExchanger.
MiQ’s Moe Chughtai: Has The TV Industry Adapted To The Reality That ‘The Funnel Is Dead?’
MIAMI — Marketers operate in environments where consumers move from awareness to purchase within seconds, but television’s sell-side infrastructure hasn’t evolved to support this accelerated decision-making reality that tech platforms have successfully embraced. “Marketers have adapted to that reality faster than the TV sell side has,” Moe Chughtai, global VP at MiQ, told Beet.TV contributor […]
Claude Now Enabled by ZoomInfo’s GTM Context Graph, Powered by GTM.AI
ZoomInfo has made its verified GTM intelligence available inside Claude through GTM.AI, so ZoomInfo customers get verified company, contact, and signal data directly inside Claude.ai and Claude Code. ZoomInfo, the all-in-one AI GTM platform, has made its verified go-to-market data available inside Claude, Anthropic’s frontier AI assistant. Through a native connector ZoomInfo published in the […]
Combating ad fraud in the age of AI
In the days of print, advertising was simple. Sure, a magazine could inflate its readership on the margins, but brands could nonetheless be confident that their ads would be seen by actual human beings, as opposed to a swarm of malicious bots. Those golden days are, of course, long over. Today’s marketers, plying their wares […]
IFS Copperleaf and HData Partner to Embed Regulatory Intelligence into Utility Capital Planning
Strategic partnership connects HData’s centralized U.S. regulatory data with IFS Copperleaf’s decision analytics platform, giving utilities a direct path from rate cases, commission orders, and peer filings to defensible capital plans, as the sector heads toward a trillion-dollar decade of infrastructure investment. IFS Copperleaf, the global leader in AI-powered decision analytics for critical infrastructure, today […]
InnerGroup Appoints Neha Bubna to Accelerate AI-driven Content Production at InnerStudio
Senior appointment adds AI and automation expertise to the offshore creative production studio built specifically for in-house marketing teams. InnerGroup has appointed Neha Bubna as VP Production, strengthening the AI and technology capability of InnerStudio, its offshore creative production studio. Neha will lead the adoption of AI, automation, and workflow technology to scale content production and drive efficiencies […]
SEARCHEN NETWORKS® Launches Core Web Vitals Optimization Service Powered by Proprietary WordPress Framework
New service highlights website speed, accessibility, Lighthouse performance, and user experience improvements for businesses. SEARCHEN NETWORKS®, a digital marketing and website development company founded in 2001, announced the launch of its Core Web Vitals Optimization service, designed to help organizations improve website speed, accessibility, technical performance, and overall user experience. Speed, accessibility, and usability all contribute […]
Cannes Lions boss on new awards rules: 'If we were to not use them, it would be falling at the last hurdle'
Cannes Lions chief executive Simon Cook and Marian Brannelly, global director of awards at Lions, reflect on the new stricter awards process ahead of the 2026 festival.
How does the industry avoid a ‘lost generation’ of entry-level staff?
More than one million young people across the UK are currently not in education, employment or training.
Digest: Google Adds Search Profiles to Discover; Roblox Opens Ads to Under-13s
In today’s Digest, we cover Google introducing Search Profiles in Discover, Roblox expanding ads to children under 13, and Singtel securing AI funding through a partnership deal in Singapore. The post Digest: Google Adds Search Profiles to Discover; Roblox Opens Ads to Under-13s appeared first on ExchangeWire.com.
Media Buying Briefing: The upfront has started to move, as sports leads the way again
The upfront has begun to move, and sports is leading the way, but budgets are getting tighter as the buying season progresses.
Walmart executives see the promise of AI, but also the costs
Walmart is cracking down on redundant or inefficient uses of AI internally, knowing the technology has a price tag.
TikTok now has a seat next to Amazon and Walmart in RFPs
TikTok Shop has earned its place in the brief. What nobody has worked out yet, is who should actually run it.
ChatGPT ads land in U.K. as OpenAI outlines EU privacy rules
OpenAI has updated its EU ad policy to confirm personalized ads will only be served to users who explicitly opt in.
Google’s AI opt-out leaves publishers with a choice they can’t safely use
The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.
Liftoff CEO on the IPO rebound, AppLovin comparisons, and why mobile apps remain an AI growth story
As Liftoff Mobile raises $437 million, Jeremy Bondy explains its return to the public markets and how the app economy still has room to grow.
YouTube Doubles Down On AI Tools; Social Media Ad Scams Take The Cup
A (Re)mixed Bag Last month, Google revamped YouTube’s Remix tool to include access to Gemini Omni so that users can now directly edit and remix existing creator videos. The tool allows them to “pull from existing templates, create music or generate new content from text,” Digiday reports. The idea is that creators now have more […] The post YouTube Doubles Down On AI Tools; Social Media Ad Scams Take The Cup appeared first on AdExchanger.
Here are the Cable News Ratings for May 2026
Fox News remained the most-watched cable network in total viewers, despite month-to-month declines.
‘The White Lotus’ Star Vincent Cassel to Play Napoleon Bonaparte in New Video Game ‘Valor Mortis’
Vincent Cassel, who will star in the fourth season of HBO’s “The White Lotus,” is set to play Napoleon Bonaparte in the upcoming first-person Soulslike video game “Valor Mortis.” Per the game’s description, “Set in a supernatural reimagining of 19th-century Europe, Valor Mortis casts players as William, a resurrected soldier of the Grande Armée who […]
New ‘Spyro’ Game, Complete With Franchise’s First Dragon-Flight Feature, Set for Spring 2027
The first new “Spyro” game in nearly two decades will release next spring from developer Toys for Bob in collaboration with Microsoft’s Activision. Tom Kenny, the original voice of Spyro, will be reprising his role as the iconic purple dragon for the project. Titled “Spyro: A Real Beyond,” is described as “a completely original adventure […]