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19,950 articles covering the AdTech ecosystem
Details Emerge About Google Discover’s SDF Freshness Algorithm via @sejournal, @martinibuster
New details on Google Discover's SDF gives publishers insights into planning the right mix of content that will rank better. The post Details Emerge About Google Discover’s SDF Freshness Algorithm appeared first on Search Engine Journal.
China Wrote The First GEO Rulebook After A TV Scandal – Western SEOs Should Take Notes via @sejournal, @MPentzek
China's five-part GEO standard offers Western SEOs a practical framework for measuring AI visibility, evaluating vendors, and separating optimization from manipulation. The post China Wrote The First GEO Rulebook After A TV Scandal – Western SEOs Should Take Notes appeared first on Search Engine Journal.
Google Crawls Raw And Encoded Bracket URLs Separately via @sejournal, @MattGSouthern
Google's John Mueller says raw and percent-encoded brackets are different URLs and recommends using one form across links, canonical tags, and sitemaps. The post Google Crawls Raw And Encoded Bracket URLs Separately appeared first on Search Engine Journal.
Data: UK music thriving abroad and at home
The UK has been a hub for music superstars for decades, but as streaming continues to reach emerging markets and more non-English-speaking artists are connecting with international markets, the global music stage is more crowded and competitive than ever. Even then, Luminate data shows UK music continues to reach international listeners, while UK music listeners […]
US threatens Europe over Starlink rival
The US has threatened “devastating” measures over any potential threats to Elon Musk’s SpaceX and Starlink broadband-by-satellite system. The US Ambassador to the European Union, Andrew Pazder, has warned that European companies could face harsh countermeasures from Washington, according to a report in the FT. The warning comes as Brussels pushes forward with plans to […]
Research: Netflix’s ad-plan is most purchased tier
As Netflix unveils its Q3 2026 numbers, research from Digitali shows that the streamer’s ads plan is now its most purchased subscription tier. This follows a period of growth for the ad tier, which is now taken up by just under half of subscribers in ad tier markets. Netflix will expand its ad-supported offering to […]
UKTV adding 8 new FAST channels
UKTV, the commercial broadcaster, has announced that it will launch eight new FAST channels in the UK. Going live before the end of the year, across LG Channels and Freely, the new channels will provide UK viewers with curated access to hundreds of episodes from popular BBC programmes spanning drama, entertainment, lifestyle and factual programming: […]
AdFury Launches AI-Native Rich Media Tool, Unlocking Agentic Below-the-Fold Content for Brands on Walmart
In minutes, the self-service solution develops rich media content, such as video carousels, feature sets, product comparison charts and more, from a brand’s existing product display page AdFury, an AI-native content and managed services partner for retail media and the digital shelf, announced the availability of its rich media tool, a self-service, agentic feature that […]
The Age of Agent Everything
What do you really use AI for? Shirley Marschall asks where the true value lies in everyday AI agents… The post The Age of Agent Everything appeared first on ExchangeWire.com.
Publicis vs. WPP—what their employment and revenue data reveal
Publicis added thousands of employees as WPP cut jobs in 2025. Ad Age’s Agency Report charts their diverging paths, both of which led to higher revenue per employee.
Coinbase shifts account to Noble People—why it valued media savvy over scale
Coinbase has ended its five-year relationship with WPP Media's Wavemaker.
How Chili’s is winning by blending operational fixes with breakthrough value marketing
Jesse Johnson, VP of marketing at Chili’s Grill & Bar, explains how his team navigates repeated value message by looking for new angles.
How rising marketing leaders got ahead—and what they’ve learned about doing great work
Ad Age's 40 Under 40 honorees discuss how paying attention to often-overlooked details helped them get ahead in their career journeys.
AI creative platforms are moving into agency territory—inside Runway’s push into advertising
The idea for Runway Ads came out of the need to constantly feed digital ads to Meta and Reddit—and it’s just one part of a new crop of startup marketing tools.
Inside ANA, 4As and IAB’s closed-door talks on AI, talent development and ad measurement
Reps from ANA, 4As and IAB and marketers met in cross-group sessions at ANA’s Masters of Marketing conference to work on a framework to address the industry’s key challenges.
Target Ditches ‘Hot Santa’ for D’Arcy Carden in First Holiday Campaign Under New CEO
Plus, an in-depth look at Target's holiday strategy.
Demandbase Launches New AI Agents to Lead the B2A Marketing Era
Company introduces new AEO Agent to help marketers influence how agents discover and recommend their brands Demandbase, the pipeline engine for AI GTM, announced the launch of three new AI agents designed to empower B2B marketers as they expand their strategies to include business-to-agent (B2A) marketing. Among the three agents unveiled at the company’s annual […]
Are the DSP’s Days Numbered in an Agentic Future?
So far in the process of AI adoption, much of the focus has been on efficiency, writes Nick Tong, Managing Partner at Mediaplus UK, but now we are seeing the potential for agentic buying to change the process itself. In this guest article, Tong explores the impact agentic buying will have on the future of Read More
Digest: Australia Sues Platforms Over Under-16 Social Media Ban; Spotify Launches Paid Podcast Memberships
In today’s ExchangeWire news digest: Australia moves to sue Meta, TikTok, Snap and Google over enforcement of its under-16 social media ban, Spotify launches paid memberships to help podcasters monetise their biggest fans, and Spark Foundry research finds 25-to-34-year-olds are [...] The post Digest: Australia Sues Platforms Over Under-16 Social Media Ban; Spotify Launches Paid Podcast Memberships appeared first on ExchangeWire.com.
US Chamber shares digital piracy insights and priorities
The US Chamber of Commerce has shared insights and policy priorities arising from a recent Symposium, ‘The Anti-piracy Playbook’, in a letter to members of the House and Senate Judiciary Committees. In the letter, the Chamber says it appreciates the Judiciary Committees’ dedication to supporting copyright-intensive industries and the legal frameworks enabling the US creative […]
Netflix Q3 revenue up 12%; non-English viewing grows
Netflix has reported that it “delivered” on its Q3 forecast, and also expects to deliver on its full year 2026 guidance, just days after it announced plans to axe around 1,000 staff. Q3 revenue at the streaming giant grew by 12 per cent year-on-year to $12.9 billion (€11.4bn). Operating margin was at 34.6 per cent, […]
SpaceX: Impressive Q3 results
Elon Musk reported some remarkable financial numbers during SpaceX’s Q3 earnings call. Talking to analysts, he said that the company could reach $500 billion (€596m) to $1 trillion in annual recurring revenue by the end of 2027. Total quarterly revenue at the moment is $14.58 billion, up 161 per cent y-o-y and up 87 per […]
TikTok shares Black Friday, Cyber Monday promotion tips
The app published a series of videos that examine how companies including Princess Polly, Dossier and SharkNinja have boosted their brand exposure.
Video Podcasts Are Hot, But Don’t Abandon Audio, Says Horizon Media’s Maria Tullin
As podcasts move into video and CTV, will audio be left behind once again? It doesn’t have to be that way, says Maria Tullin, Horizon Media’s SVP of performance audio and podcast strategy. The post Video Podcasts Are Hot, But Don’t Abandon Audio, Says Horizon Media’s Maria Tullin appeared first on AdExchanger.