News

How Zillow turned Google’s NotebookLM into an AI marketing channel

The experience allows home buyers to turn Zillow’s text-based content into infographics and interactive podcasts.

5 lessons brands can learn from the success of ‘Backrooms’ and ‘Obsession’

Brands don’t need to be in the horror or entertainment business to borrow successful marketing ideas from “Backrooms” and “Obsession.”

Joshua Koran

KERV.ai has appointed Joshua Koran to Chief Product and Technology Officer.

AB InBev - Cheers to Bars - 1m40s

AB InBev extends ‘Cheers to Bars’ into a global World Cup program

Gut-led initiative will include large-scale watch parties and regional business initiatives.

ServiceNow - Metro Brain Surgery - 30s

ServiceNow - Fire Advisory Squad - 30s

ServiceNow’s comic campaign pokes fun at AI that stops at suggestions

Mischief’s spots for the enterprise AI platform imagines surgeons and firefighters who offer advice but never act.

How Monks builds immersive experiences that resonate with national pride

Effective strategy means amplifying local truths, not just being the loudest voice on the block.

Tropicana - Give Life Some Juice - 60s

American Airlines - Big Bag - 1m13s

Tropicana refreshes its brand story with a tropical CGI adventure

A new campaign from Fig moves beyond orange juice to showcase a broader range of fruit-based beverages.

Wonder - Phone Race - 30s

Wonder - Rock Paper Scissors - 30s

Wonder - Ted - 30s

Coca-Cola - José vs. Mourinho - 1m58s

Coca-Cola - No Better Feeling - FIFA World Cup 2026™ - 1m56s

Accenture Song plans to acquire creator and social agency Whalar

Whalar’s parent company, Whalar Group, will continue to operate independently.

The Independent Names Chris Anthony Its President of North American Operations

The former Gallery Media Group executive plans to expand lifestyle verticals, events, and creator-led journalism at the digital news brand.

Submissions are Open for 2026 ADWEEK Experiential Awards

Submissions are now open for the 2026 ADWEEK Experiential Awards.  Now in its 8th year, the Experiential Awards honor the bold ideas driving the future of experiential marketing. From immersive […]

EXCLUSIVE: Accenture Song Will Buy Whalar, Gaining Global Scale in Influencer Marketing

Accenture Song, the consulting giant's marketing services arm, will acquire marketing agency Whalar.

EXCLUSIVE: Kantar Hires Martina Suess Cromer As Its Top U.S. Marketer

Research firm Kantar has hired Martina Suess Cromer as svp of North America marketing, and head of global brand and communications.

Employee advocacy is a growth engine for technical B2B

Buyers trust practitioners more than corporate messaging. Employee advocacy helps technical B2B brands build authority and visibility. The post Employee advocacy is a growth engine for technical B2B appeared first on MarTech.

How AI is turning lead scoring into a decision engine

Predictive models and real-time signals are replacing static scoring, helping sales focus on leads most likely to convert. The post How AI is turning lead scoring into a decision engine appeared first on MarTech.