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Designed for growing businesses, the tool simplifies cookie disclosures and keeps policies aligned with real-time website changes CookieYes, a global leader in consent management solutions, announced the launch of Cookie Policy Generator, a tool designed for startups, SMBs, agencies, and growing enterprises that need accurate, up-to-date cookie policies without complex legal processes. With privacy regulations […]

Brings together two of the country’s most influential media markets to position clients at the center of the national news cycle Elev8 New Media (“Elev8”), an award-winning boutique public and media relations agency, announced its expansion into New York City, further strengthening its bi-coastal presence alongside its Los Angeles headquarters. The formal expansion follows a […]

Initial partners are The Hershey Company, travel media network Navigator, and Wpromote, spanning brand-direct, agency-led and hybrid-buying models Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimize advertising across channels. Built as an intelligent orchestration system, […]

IZEA Worldwide, a full-service creator economy agency, announced the launch of ZED, a creator economy marketing operations platform infused with AI. Built exclusively for IZEA’s employees and clients, ZED is specialized software that enables marketers to manage integrated creator campaigns at enterprise scale efficiently and effectively. As creator marketing becomes a core strategic pillar, campaigns […]

Google's John Mueller answered a question about the nature of core updates: Are they rolled out in steps or all at once then refined? The post Google Answers Why Core Updates Can Roll Out In Stages appeared first on Search Engine Journal.

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Adzymic, a Singapore-headquartered ad tech company, is powering an advanced omnichannel campaign for the launch of McDonald’s Singapore’s Grimace Shake, in partnership with Omnicom Media agency OMD. The campaign brings together digital out-of-home (DOOH), premium programmatic display, and dynamic creative [...] The post Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald’s Singapore appeared first on ExchangeWire.com.

Genesis Motor America Chief Marketing Officer Amy Marentic discusses the luxury auto brand’s marketing approach.

Claude Code, Replit and OpenAI’s Codex are proving useful to agencies’ internal teams and, in some cases, real client work.

The List community connects honorees from 40 Under 40, Leading Women, the Tech Power List, Gen Zers to Watch and more Ad Age honorific programs.

The best marketing pranks from Yahoo, Olipop, and more

Empowering property professionals to move beyond, with standardized, trusted intelligence for agentic workflows Cotality™, a leading global property information, analytics, and data-enabled solutions provider, announced the launch of its Model Context Protocol (MCP) Server and AI-Ready Data assets. This introduces a “universal translator and connector” for the property industry. AI-ready data is a “translator” for […]

Despite massive investments in AI tools, new research from Front shows most B2B teams are stuck paying high “Coordination Tax,” managing disconnected customer work behind the scenes AI was supposed to make customer experience faster, easier, and more efficient. But for many B2B teams, it’s doing the exact opposite. That’s according to a study of […]

Turning the most visited real estate on the phone—the messaging inbox—into your highest-performing conversion path. How many screens filled with apps does your phone have? Three? Five? Too many? Ever had to search for an app you knew you had but couldn’t find? We’re being overrun by digital clutter, with branded apps being a big […]

SEOtive Launches Advanced AI-Powered SEO Services to Boost Organic Traffic, Enhance Search Visibility, and Drive Sustainable Digital Growth SEOtive announced its smart AI-based SEO services and will help companies increase the visibility of their presence on the Internet, streamline search processes, and generate sustainable organic traffic in a world where Internet competition is growing and getting smarter. […]

Founder Tarun Galagali joins to bring AI-native capabilities into Lattice’s intelligent people platform Lattice, the best-in-class people platform where people and AI succeed together, announced the acquisition of Mandala’s AI-native coaching technology and the addition of its founder, Tarun Galagali. This acquisition is fundamental for Lattice to build its AI-native future and gives significant momentum […]

New DXComply capability enables enterprises to enforce consent and preference policies across websites and mobile apps while maximizing existing CMP investments Feroot Security announced the availability of AI-powered consent audit as a core capability within DXComply, its digital experience privacy compliance product. DXComply is the first solution to deliver automated, continuous consent audit across both […]

Jotform App in ChatGPT Users Can Now Create and Analyze Jotform Forms With AI A new Jotform app in ChatGPT enables users to create forms and retrieve form responses directly using natural-language prompts, all without leaving the conversation. This means users can spend even less time creating forms and more time acting on results. “As the […]

Collaboration combines AI-driven comparison technology with trusted consumer intelligence to deliver a superior shopping experience and high-intent customer acquisition Natural Intelligence, a global leader in performance marketing, and JD Power, a proven leader in business-critical data and intelligence, announced a strategic partnership to launch a new auto insurance marketplace. The initiative is designed to elevate how […]

Swyft Filings, a leading provider of online business formation services, today announced the launch of the Swyft Filings OpenAI App that enables entrepreneurs to form a new business, start an LLC, register a corporation, and handle essential formation tasks directly inside ChatGPT using OpenAI large language models (LLMs). This collaboration leverages artificial intelligence and generative […]

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In her latest piece, the inimitable Shirley Marschall looks at why toenail fungus is the true measure of ad tech done badly… We've all been there. Browsing a high quality news site or app, reading an interesting article all the way [...] The post Native Advertising, Recommendation Widgets, and the Toenail Fungus Problem appeared first on ExchangeWire.com.

In today’s Digest we look at Australia’s eSafety Commission warning of ‘major gaps’ in the enforcement of the country’s under 16 social media ban, California defying Trump’s demands on AI with the introduction of a new executive order, and Disney+ [...] The post Digest: Meta, TikTok, and Google Under Investigation for Failure to Comply with Australia’s Social Media Ban; California Defies Trump on AI Demands appeared first on ExchangeWire.com.