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19,933 articles covering the AdTech ecosystem
Substack Brings Dynamic Ad Insertion to Podcasts
Podcasters will be able to sell their own campaigns or fill ad breaks through third-party marketplaces, with monetization slated for 2027.
ChatGPT Ads Is Expanding To New Markets And Exploring New Ad Formats
ChatGPT Ads continues to grow, expanding to 26 new countries. But it's still figuring out what, exactly, those ads will look like moving forward. The post ChatGPT Ads Is Expanding To New Markets And Exploring New Ad Formats appeared first on AdExchanger.
Retail Media Platform Kevel Raises $52 Million With M&A On The Brain
Kevel has new funding and a shopping list. On Wednesday, the retail media infrastructure company announced a $52 million Series D. Kevel plans to use some of that money to fund potential acquisitions, CEO and Founder James Avery told AdExchanger. “There are a lot of retail media players out there and a lot of people […] The post Retail Media Platform Kevel Raises $52 Million With M&A On The Brain appeared first on AdExchanger.
Why sports blackouts still follow state lines
For decades, American media was a map of invisible borders. Broadcast signals stopped at the horizon, local affiliates guarded their turf, and the content a household could watch depended heavily on where that household sat. The internet was supposed to erase those lines. Yet anyone tracking the streaming and broadcast business today knows the opposite […]
Versos AI Announces Availability of Video Library Intelligence Platform in AWS Marketplace
Premium video archives stored on AWS can now be prepared, managed, and monetized for AI model training Versos AI, the AI licensing platform for premium video libraries, announced that the Versos AI Video Library Intelligence Platform is now available in AWS Marketplace, giving AWS customers a streamlined way to prepare, manage, and monetize premium video […]
Vmake Labs Expands API with Advanced AI Removal Modes and AI Tool Integrations
The API update adds advanced AI removal modes, natural-language access through Vmake Skill and a simpler API experience for developers and content teams Vmake Labs is announcing it has updated its API with Smart Pro, Watermark and Subtitle modes, access through Vmake Labs Skill in AI tools including Claude Code, ChatGPT and OpenClaw, and simpler […]
Domino’s links with Minecraft to push personal pizza via gaming
The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of the new Domino offering.
Details Emerge About Google Discover’s SDF Freshness Algorithm via @sejournal, @martinibuster
New details on Google Discover's SDF gives publishers insights into planning the right mix of content that will rank better. The post Details Emerge About Google Discover’s SDF Freshness Algorithm appeared first on Search Engine Journal.
China Wrote The First GEO Rulebook After A TV Scandal – Western SEOs Should Take Notes via @sejournal, @MPentzek
China's five-part GEO standard offers Western SEOs a practical framework for measuring AI visibility, evaluating vendors, and separating optimization from manipulation. The post China Wrote The First GEO Rulebook After A TV Scandal – Western SEOs Should Take Notes appeared first on Search Engine Journal.
Google Crawls Raw And Encoded Bracket URLs Separately via @sejournal, @MattGSouthern
Google's John Mueller says raw and percent-encoded brackets are different URLs and recommends using one form across links, canonical tags, and sitemaps. The post Google Crawls Raw And Encoded Bracket URLs Separately appeared first on Search Engine Journal.
Data: UK music thriving abroad and at home
The UK has been a hub for music superstars for decades, but as streaming continues to reach emerging markets and more non-English-speaking artists are connecting with international markets, the global music stage is more crowded and competitive than ever. Even then, Luminate data shows UK music continues to reach international listeners, while UK music listeners […]
US threatens Europe over Starlink rival
The US has threatened “devastating” measures over any potential threats to Elon Musk’s SpaceX and Starlink broadband-by-satellite system. The US Ambassador to the European Union, Andrew Pazder, has warned that European companies could face harsh countermeasures from Washington, according to a report in the FT. The warning comes as Brussels pushes forward with plans to […]
Research: Netflix’s ad-plan is most purchased tier
As Netflix unveils its Q3 2026 numbers, research from Digitali shows that the streamer’s ads plan is now its most purchased subscription tier. This follows a period of growth for the ad tier, which is now taken up by just under half of subscribers in ad tier markets. Netflix will expand its ad-supported offering to […]
UKTV adding 8 new FAST channels
UKTV, the commercial broadcaster, has announced that it will launch eight new FAST channels in the UK. Going live before the end of the year, across LG Channels and Freely, the new channels will provide UK viewers with curated access to hundreds of episodes from popular BBC programmes spanning drama, entertainment, lifestyle and factual programming: […]
AdFury Launches AI-Native Rich Media Tool, Unlocking Agentic Below-the-Fold Content for Brands on Walmart
In minutes, the self-service solution develops rich media content, such as video carousels, feature sets, product comparison charts and more, from a brand’s existing product display page AdFury, an AI-native content and managed services partner for retail media and the digital shelf, announced the availability of its rich media tool, a self-service, agentic feature that […]
The Age of Agent Everything
What do you really use AI for? Shirley Marschall asks where the true value lies in everyday AI agents… The post The Age of Agent Everything appeared first on ExchangeWire.com.
Publicis vs. WPP—what their employment and revenue data reveal
Publicis added thousands of employees as WPP cut jobs in 2025. Ad Age’s Agency Report charts their diverging paths, both of which led to higher revenue per employee.
Coinbase shifts account to Noble People—why it valued media savvy over scale
Coinbase has ended its five-year relationship with WPP Media's Wavemaker.
How Chili’s is winning by blending operational fixes with breakthrough value marketing
Jesse Johnson, VP of marketing at Chili’s Grill & Bar, explains how his team navigates repeated value message by looking for new angles.
How rising marketing leaders got ahead—and what they’ve learned about doing great work
Ad Age's 40 Under 40 honorees discuss how paying attention to often-overlooked details helped them get ahead in their career journeys.
AI creative platforms are moving into agency territory—inside Runway’s push into advertising
The idea for Runway Ads came out of the need to constantly feed digital ads to Meta and Reddit—and it’s just one part of a new crop of startup marketing tools.
Inside ANA, 4As and IAB’s closed-door talks on AI, talent development and ad measurement
Reps from ANA, 4As and IAB and marketers met in cross-group sessions at ANA’s Masters of Marketing conference to work on a framework to address the industry’s key challenges.
Target Ditches ‘Hot Santa’ for D’Arcy Carden in First Holiday Campaign Under New CEO
Plus, an in-depth look at Target's holiday strategy.
Demandbase Launches New AI Agents to Lead the B2A Marketing Era
Company introduces new AEO Agent to help marketers influence how agents discover and recommend their brands Demandbase, the pipeline engine for AI GTM, announced the launch of three new AI agents designed to empower B2B marketers as they expand their strategies to include business-to-agent (B2A) marketing. Among the three agents unveiled at the company’s annual […]