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9,681 articles covering the AdTech ecosystem
Dick's - Where It All Kicks Off - 1m30s
The Trade Desk Executive Exodus: Who Left and Where They Went
Former executives are landing across the industry—from OpenAI and eMarketer to Index Exchange, DeepIntent and StackAdapt.
Through Visa Partnership, EA Sports FC Rides World Cup Wave Without Mentioning FIFA
Gaming giant wants in on summer of soccer after ending FIFA deal in 2022
OpenAI Confidentially Files for IPO, Joining Anthropic in Race to Wall Street
OpenAI had no additional comment beyond its post announcing the filing.
Bloomberg Media Partners with Cision to Bring Its Journalism into Communications Workflows
The partnership expands access to Bloomberg’s full-text content directly within CisionOne. Bloomberg Media announced a new partnership with Cision, a global leader in consumer and media intelligence, to expand access to Bloomberg’s premium full-text journalism directly within CisionOne, Cision’s media intelligence platform. “For communications teams, trusted journalism is an important part of understanding the stories, […]
Arc XP and Tickaroo Partner to Bring Live Blogging Workflows to Media Organizations
New Power Up integration enables Arc XP customers to embed Tickaroo live blogs into the Arc XP media operating platform Arc XP announced a partnership with Tickaroo, a live blogging platform trusted by hundreds of newsrooms worldwide. The partnership enables Arc XP customers to embed Tickaroo live blogs directly into the Arc XP platform through […]
Bytes Technolab Scales Its Proven MVP Development to Help US Startups and Enterprises Build AI-First Products
Bytes Technolab is an AI-first Product Engineering and AI & Data Implementation partner, engineering intelligent, scalable and market-fit digital products and implementing AI & Data solutions that turn operational complexity into sustainable competitive advantage, trusted across North America, UK, Europe, MENA, Australia and Asia. We partner with startups, mid-market and enterprise companies to build AI-powered […]
Why the World Cup Is Really Thousands of Local Marketing Moments
The biggest mistake brands make when approaching the FIFA World Cup is treating it as a single media event for local marketing. In reality, the tournament is thousands of simultaneous local moments unfolding across cities, neighborhoods, bars, restaurants, transit hubs, streaming platforms, and cultural communities. For agencies, media companies, and multi-location brands, that distinction may […] Why the World Cup Is Really Thousands of Local Marketing Moments first appeared on Street Fight.
NPR Hires Nadine Zylstra, Former YouTube and Pinterest Exec, as Chief Content Officer
Nadine Zylstra is trading her Pinterest vision board to try to get her head around the future of public media. The seasoned media exec most recently was Pinterest’s global head of programming and original content, and before that worked in top programming jobs at YouTube and Sesame Workshop. Zylstra will join NPR as chief content […]
How modern loyalty programs drive behavior and revenue
Loyalty programs that drive growth do more than reward.
Why Tropicana is rejuvenating its creative but keeping the same strategy
CMO Chris Tussing explains how its new campaign is a creative evolution and demonstrates what the brand has learned about effective media planning.
Fox One pitches itself as home of World Cup viewing for obsessive fans
The DTC service looks to break through in streaming with a campaign that plays up the absurd lengths fans will go to watch the tournament.
Why the time is now for experiential marketing — and how to get it right
Melissa Levy, president of experiential marketing agency Sparks, explains the channel’s rise and how marketers can navigate its growing pains.
WPP puts a different type of ad talent to the test with new studio Hex
Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills gap.
WordPress Announces Initiative To Secure All Plugins And Themes via @sejournal, @martinibuster
WordPress announced the Protect The Shire initiative for securing all plugins and themes in its repositories and directories. The post WordPress Announces Initiative To Secure All Plugins And Themes appeared first on Search Engine Journal.
AI Visibility Used To Mean Citation. Late June 2026, It Starts To Mean Transaction via @sejournal, @slobodanmanic
Six months of Google product releases compose into one agentic-web stack. Late June is when it hits 200 million pockets. The post AI Visibility Used To Mean Citation. Late June 2026, It Starts To Mean Transaction appeared first on Search Engine Journal.
Google Ask Maps Updates – How They Impact Your Business Profile via @sejournal, @MattGSouthern
Google's Ask Maps transforms local search by requiring complete business profiles to answer complex queries with multiple conditions. The post Google Ask Maps Updates – How They Impact Your Business Profile appeared first on Search Engine Journal.
Optimizing For Attention: How Eye Tracking Can Help Your International Strategy via @sejournal, @SequinsNsearch
Eye tracking reveals what analytics can't: where different markets look first, what they skip, and why your "universal" layout is losing you conversions. The post Optimizing For Attention: How Eye Tracking Can Help Your International Strategy appeared first on Search Engine Journal.
VideoWeek Podcast: #58 Alison Keith, The Excellence Office
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Alison Keith, CEO and Principal Advisor at The Excellence Office. They discuss Alison's experiences on both brand and agency side, as well as the intricacies of the client-agency relationship. The conversation also explores: - Why brands spend so much on Read More
Ferrari Luce Launch Generates More Than 650,000 Article Page Views in a Week
The debate around Ferrari's new electric Luce model has generated more than 650,000 article page views in the UK and Italy within a week of the vehicle's unveiling, new data from content recommendation platform Taboola shows. Ferrari's Luce was one of [...] The post Ferrari Luce Launch Generates More Than 650,000 Article Page Views in a Week appeared first on ExchangeWire.com.
ADvendio Launches Specialised AI Workforce to Drive Agentic Advertising
ADvendio, a leading revenue OS for agentic advertising announced today (8th June, 2026) the launch of a new category of agentic AI that marks the first time publishers, broadcasters, and retail media networks will have access to agents that are [...] The post ADvendio Launches Specialised AI Workforce to Drive Agentic Advertising appeared first on ExchangeWire.com.
M6 Unlimited Partners with NumberEight to Extend Targeting Across Its Digital Audio Inventory
M6 Unlimited, the advertising sales house of Groupe M6 and France's leading commercial audio publisher, has partnered with NumberEight, a leader in ID-less audience intelligence, to reach a new milestone in the evolution of Smart Audio, its data-driven digital audio [...] The post M6 Unlimited Partners with NumberEight to Extend Targeting Across Its Digital Audio Inventory appeared first on ExchangeWire.com.
Cannes Lions predictions—top creatives pick 64 campaigns to win in 2026
Ad Age asked top creatives across the industry to predict which ideas and campaigns are most likely to take home Lions.
8 key agency and marketing job moves to know about
Here are the executive moves you need to know this week.