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19,933 articles covering the AdTech ecosystem
Your keyword list doesn’t know what “bank” means. But your CTV plan should.
Vectorisation can help media planners match content by its meaning instead of relying on a keyword, and in this article, I’ll explain how it works, how to describe the content you want to reach, and what to check before you buy. The post Your keyword list doesn’t know what “bank” means. But your CTV plan should. appeared first on New Digital Age.
Marketecture’s Jeremy Bloom: “There’s nothing more powerful than the individual voice”
Jeremy Bloom is co-founder and CEO of Marketecture Media, the creator-led B2B media company behind Marketecture Live, and founder of the mentorship platform OhHello. An early TubeMogul employee who helped write its S-1 before the 2014 IPO, he became head of North America for Adobe’s advertising division after the 2016 acquisition. He is now building one of the most influential media companies in our industry. The post Marketecture’s Jeremy Bloom: “There’s nothing more powerful than the individual voice” appeared first on New Digital Age.
Target touts holiday bargains as consumers stress out about their finances
The offer includes what the mass merchant calls “luxe-for-less gifting.” But with apparel and home in turnaround mode, its strongest category is toys.
Netflix lowers ad revenue forecast by 10%, continues to beef up ad suite
While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously forecast.
Bentley Motors Deploys Fifty’s Platform to Support Global Audience Strategy
Fifty, the audience tech and media services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media and marketing decisions, today (21st October, 2026) announced a new 12-month licence agreement with Bentley Motors. The [...] The post Bentley Motors Deploys Fifty’s Platform to Support Global Audience Strategy appeared first on ExchangeWire.com.
Happydemics Partners with Nexxen to Deliver Third-Party Brand Measurement
Happydemics, the cross-channel brand lift measurement company, today (21st October, 2026) announced a partnership with Nexxen, the advertising technology platform powered by unique data and media, providing third-party brand lift measurement to Nexxen’s advertisers across the UK and Australia. Together, [...] The post Happydemics Partners with Nexxen to Deliver Third-Party Brand Measurement appeared first on ExchangeWire.com.
51Degrees Launches Human Confidence Data Tool to Help Identify Non-Human Web Traffic
Precision data and technology company 51Degrees is launching a new product that will help website owners, advertisers, and their technology partners to filter and manage non-human traffic in order to save costs, protect their IP and boost the value of [...] The post 51Degrees Launches Human Confidence Data Tool to Help Identify Non-Human Web Traffic appeared first on ExchangeWire.com.
The Family Online Safety Institute Welcomes Wizz App as Newest Member
Today (21st October, 2026), the Family Online Safety Institute (FOSI) announces that Wizz App will become its newest member company. For young people, building relationships online has become an everyday norm, and both organisations are committed to making sure those [...] The post The Family Online Safety Institute Welcomes Wizz App as Newest Member appeared first on ExchangeWire.com.
OSSA wants you to confess your digital sins to buy its new phone accessories
Uncommon turns bad phone habits into currency with a confessional booth in New York.
Diageo names new North America CMO amid comeback attempt
Former AB InBev executive Sebnem Erim joins as the spirits giant cuts costs and works to revitalize its core brands in the U.S.
How the maker of Fallout is using content creators to boost experiential marketing engagement
Bethesda executives explain how the Fallout franchise is using localized experiences, unconventional partnerships and creator content to build year-round fan engagement beyond its games and television series.
Apple Music’s new visual identity was made from sound waves in liquid
TBWA\Media Arts Lab and music producer Fred Again bring music and design together in an unusual way.
19 creative campaigns to know about today
Robert Downey Jr. pitches Snap’s AR glasses, and Heineken sneaks pub recommendations inside Amazon Fire TV.
Apple Music Rebrands With a Look Made by Sound
Created with TBWA\Media Arts Lab and Fred Again, Apple Music's new identity is built on ripples of sound.
Optable’s Agentic Marketplace Bets That AI Agents Can Return More Dollars To Working Media
Programmatic advertising made media buying scalable but at a cost: Standardized impression auctions often obscure a publishers’ unique value, while a complex supply chain eats up nearly half of advertising spend. Now, agentic AI promises something better: the speed and scale of programmatic combined with the customization and direct relationships of traditional media buying. And […] The post Optable’s Agentic Marketplace Bets That AI Agents Can Return More Dollars To Working Media appeared first on AdExchanger.
Nearly Three-Quarters of Marketing Teams Haven’t Grown as Marketers Face Pressure to Move Faster in the AI Era
New Demandbase Research Finds 72% of Marketing Teams Haven’t Grown in Two Years as 70% Face Faster Turnaround Expectations As AI reshapes how marketing operates, B2B marketing teams are facing growing pressure to deliver on tighter timelines without adding people. Nearly three-quarters (72%) of teams are the same size or smaller than they were two […]
Picsart Launches Marketing Studio to Help Businesses Create, Test and Run Google Ads
Key Takeaways: Picsart’s new Marketing Studio brings content creation, advertising strategy, creative testing and paid distribution into one guided space. Businesses can test concepts and videos using Zappi’s consumer insights and predictive technology, then create and launch Google Ads campaigns directly within Picsart. Built primarily for small-business owners, solopreneurs and performance marketeers, Marketing Studio connects […]
The Platform Adoption Curve: Solving Problems Brands Learn to Live With
Some of the biggest opportunities for new technology platforms come from solving problems businesses have learned to live with. For multi-location brands, fragmented local marketing processes, disconnected vendors and limited visibility into spending have become accepted operating practices, but what happens when a platform makes those inefficiencies unnecessary? The most valuable business platforms often solve […] The Platform Adoption Curve: Solving Problems Brands Learn to Live With first appeared on Street Fight.
Google Images & Discover Previews Don’t Support JPEG XL via @sejournal, @MattGSouthern
Chrome and Firefox now display JPEG XL, but Google says it isn't currently supported in Google Images or Discover previews. The post Google Images & Discover Previews Don’t Support JPEG XL appeared first on Search Engine Journal.
Critical PHP Core Security Flaws Affect Websites, Including WordPress via @sejournal, @vahandev
PHP's emergency security fixes are available today, October 21, and website owners should ask their hosts to install them immediately. The post Critical PHP Core Security Flaws Affect Websites, Including WordPress appeared first on Search Engine Journal.
Wiretapping The SERP: Reverse Engineering Network Data
A beginner’s guide to exploring browser network data, how it uncovered a $13,337 Google exploit, and what it reveals about Google and ChatGPT. The post Wiretapping The SERP: Reverse Engineering Network Data appeared first on Search Engine Journal.
Why consumer emotion is becoming a new signal for marketers
Machines can help brands gain insight into human feelings driving buyer behavior
Whatnot Launches Its First National Spot as Live Shopping Finally Starts Gaining Traction
The ad starring New York Giants' Cam Skattebo comes as live shopping takes off among Gen Z
CNN Redesigns Website Homepage, Showcases New Video Offerings
CNN’s digital team used insights from All Access to build a more substantial homepage.