News
19,933 articles covering the AdTech ecosystem
Braze Buy To Transform Salesforce, Enable Instant Behavior Triggers
The acquisition bridges a critical gap for marketers. Salesforce acquired Braze because its core Marketing Cloud was designed around campaigns measured in hours and days.
OpenAI Brings ChatGPT Ad Program To 26 Countries
OpenAI is expanding its ChatGPT ad platform to 26 countries, including 14 in Latin America, the Next Web reports. The program, which had 20,000 advertisers in August, is also now available in additional European, African and Asian markets, such as Ukraine, Serbia, Nigeria, South Africa,Argentina, Chile, Colombia and Peru ChatGPT ads were launched eight months ago.
Google Updates Financial Ad-Verification Process
As part of the rollout expected in early 2027, Google revealed a collaboration with the American Bankers Association to verify authorized institutions and protect users from financial fraud.
Will Responsible AI Be Deja Vu All Over Again
The ANA this morning confirmed its closed-door meeting with the 4As and IAB to begin an "AI Responsibility" framework. Is it too little, too late?
The Best CMOs Don’t Just Run Marketing ft. Kellyn Smith Kenny of AT&T
Plus, why great marketing leaders need courage and patience.
Purpose Over Product: The Brand-Building Playbook of Paulie Dery and Victoria Lozano
The CMOs of AG1 and Crayola on building authentic communities, embedding products into existing routines, and reframing competition.
PepsiCo and AB InBev Vet Takes CMO Post at Troubled Diageo North America
Sebnem Erim joins as the North American division turned in the spirits giant's weakest results in 2026
Why uniting supply, demand and intelligence matters in an era of fragmentation
Evan Rutchik, president and Chief Strategy Officer, Viamedia Advertisers’ primary goal hasn’t changed over the past 75 years: They are still trying to reach potential customers with engaging messages. While the goal remains the same, the channels through which those messages are delivered have increased exponentially. Print, linear TV, radio and out-of-home all still have […]
Microdramas Are On The Rise - Will Market Forces Decide?
Two-thirds of the top 20 microdramas released outside China in Q3 this year were AI-generated. What explains this global media phenomenon?
Makeup For Golf Ad Misogyny? Coterie Diapers Tells Men To Do Their Fair Share
Brand runs first-ever baby care-ad in the 76-year-old history of Golf Digest, whose readership is over 75% male.
Two Thirds of Consumers are Avoiding Ads, But They’re Not Anti-Brand
The advertising industry has a problem, but it might not be the one marketers think. Two-thirds of consumers actively dodge ads in some form, yet the same research reveals they remain surprisingly receptive to brands—when those brands show up in the right way. New research combining self-reported surveys with behavioral measurement – tracking faces, eyes, […]
Beet@20: TransUnion’s Matt Spiegel Says Marketing Finally Learned to Stop Buying Everyone
For much of modern advertising history, media buying resembled a giant yard sale. Brands showed up with big budgets, bought audiences by age bracket and hoped the right people happened to be watching. Twenty years later, marketers have become far more selective. So says Matt Spiegel, executive vice president of TruAudience Growth Strategy at TransUnion. […]
Teen spending up 6% as they trade athletic apparel for fashion
While footwear was down and traditional athletic brands lost share, Target and brands including On gained ground, per a survey from Piper Sandler.
Target unwraps high-concept holiday ads focused on gift-giving academy
Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.
Adidas’ record Q3 is salt in the wound for Nike
Preliminary figures show revenue reaching $8.1 billion, as the sportswear giant takes “significant” share from its rival.
Amazon eyes 300K holiday hires
The e-commerce giant is increasing U.S. holiday staffing by 20% compared to the past three seasons.
Vivian Wilson, Model and Elon Musk’s Estranged Daughter, Signs With Echo Lake Entertainment (EXCLUSIVE)
Vivian Jenna Wilson, the model and estranged daughter of Elon Musk, has signed with Echo Lake Entertainment for representation in all areas. The 22-year-old has made a name for herself in fashion and as a digital media personality. She had major appearances at New York, Milan and Paris Fashion Weeks, and she is currently the […]
Electronic Arts Laying Off 3% of Employees in Studios Restructuring: BioWare Shutting Down, Respawn and DICE to Team on ‘Star Wars: Battlefront 3’
Videogame giant Electronic Arts, in its first major move since going private this summer, is restructuring its studios business — which will result in layoffs of about 3% of global workforce. The updates to EA’s studios operations were outlined in a memo to EA employees Wednesday from Cam Weber, president and chief studios officer, and […]
Kevel Secures $52 Million to Scale AI-Driven Infrastructure for the Future of Commerce Media
Kevel, the ad tech infrastructure empowering commerce businesses to build media networks they own and grow, today (21st October, 2026) announced USD$52m (£38.9m) in new capital, marking the largest capital raise in the company’s history. The financing includes expanded strategic [...] The post Kevel Secures $52 Million to Scale AI-Driven Infrastructure for the Future of Commerce Media appeared first on ExchangeWire.com.
Watch the newest commercials from Chase, Scrub Daddy, Robitussin and more
Chase says it helps “keep an eye out for any purchase that doesn’t seem quite like you.”
Kohl’s Brings Back Ellie Kemper for Holiday Ad Campaign
The retail chain is taking shoppers to "The North Kohl's."
What championship moments like the Knicks’ Game Four comeback teach brands about real-time marketing
Nikolaus Beier, svp of media and marketing services, Sportradar The power sports hold for marketers — to attract massive attention, foster engagement and bring fans together — were on full display during the New York Knicks’ run to the NBA championship this summer, and, more specifically, their massive Game Four comeback. It was a significant […]
3Q acquires glomex from ProSiebenSat.1
3Q has announced a deal to acquire glomex from ProSiebenSat.1 Media. The parties expect the transaction to close in the first quarter of 2027. The merger brings 3Q’s European video infrastructure together with glomex’s video marketplace, content syndication, and monetisation solutions under one roof. Founded in 2009 and headquartered in Munich, 3Q works with over […]
Beyond the booking: How Tripadvisor’s intent advantage is unlocking non-endemic growth
At Advertising Week New York, Mack McKelvey, CEO of SalientMG, and Andy Oakes, CEO and co-founder of Bluestripe Group, joined Adam Ochman, Global Head of Marketing at Tripadvisor, to discuss how the global travel platform leverages first-party intent data and creative strategy to drive value far beyond standard travel advertising. The post Beyond the booking: How Tripadvisor’s intent advantage is unlocking non-endemic growth appeared first on New Digital Age.