4,323 articles covering the AdTech ecosystem
Conductor delivers unified intelligence for AEO, moving enterprises beyond point solutions to understand, compete, and execute in AI search Conductor, the only end-to-end enterprise AEO platform, launched the next generation of AI Search Performance, expanded capabilities within Conductor designed to help marketing teams understand how their brand appears across AI-driven search experiences and take action to […]
The World’s First Union of AI Agents declares a formal work stoppage at Grand Central Terminal, citing chronic prompt illiteracy and absent workflow redesign. This morning at Grand Central Terminal, New York City, AI agents went on strike. They had demands. They had banners. They had a manifesto that opens with the line: “World’s First […]
Shutterstock, Inc., a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work, announced the launch of its Shutterstock app in ChatGPT, enabling users to discover images, videos, music, and sound effects from one of the world’s largest content collections directly in ChatGPT. Embedding Licensable Visual & Audio Content into […]
YouTube is coming back to TV upfronts week with Trevor Noah serving as emcee of its 2026 Brandcast presentation for advertisers, along with a big group of YouTube creators including Dude Perfect and Alex Cooper providing testimonials about the power of the platform. To cap off the evening, singer Chappell Roan is set to take […]
How CMOs should structure PPC teams to manage AI-driven campaigns, avoid blind spots, and align spend with profit, not platform metrics. The post Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend appeared first on Search Engine Journal.
Why traditional evergreen SEO content is losing impact and how to reframe it around information gain, audience value, and business outcomes. The post How To Do Evergreen Content In 2026 (And Beyond) appeared first on Search Engine Journal.
KitKat makes the most of a 12-tonne chocolate bar robbery, brands respond to an awkward McDonald’s burger review, and One Pound Fish Man returns to screens.
Lola Madrid created the work.
This year’s gags lean heavily into the blurred line between fake and real.
As consumers fluidly jump from social feeds to podcasts, search engines, and streaming apps, capturing meaningful attention has never been more challenging. Amid this clutter, TV – both traditional and streaming – continues to stand apart. Its premium, immersive environment not only commands attention but converts it into lasting memory and measurable action.
NorthxWest spots portray the fiber offering as suspiciously satisfying in a crowded category.
Cam Heyward and Jerome Bettis star in 'Smash the Glass,' a new ad touting the 2026 Draft.
Pringles' unconventional love story follows viral Super Bowl ad starring Sabrina Carpenter.
YouTube Brandcast 2026 takes place on Wednesday, May 13.
As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who’s watching to ensure its all working together to build brand […]
New Slackbot capabilities hope to connect conversations, data and actions, making Slack the interface where AI-driven work actually gets done. The post Salesforce turns Slack into the front end for enterprise AI appeared first on MarTech.
Drive better visibility and outcomes in AI search by making your brand easier for machines to interpret, connect and act on. The post Agentic AI discovery requires machine-readable brands appeared first on MarTech.
Trade budgets are drying up, measurement remains uneven and AI is reshaping discovery, forcing a more complex path forward. The post Retail media’s durability is tested as easy growth fades appeared first on MarTech.
AI is replacing tools and reshaping budgets, but it’s also expanding stacks and increasing headcount. The post The real impact of AI on budgets, stacks and teams appeared first on MarTech.
New capabilities empower marketers with AI agents for content creation, quality assurance, and decisioning Optimove, the creator of Positionless Marketing, announced new AI agents and AI-powered capabilities that improve and accelerate the entire content lifecycle. The announcement reflects Optimove’s continued investment in empowering marketers with the tools for content creation, quality assurance, and decisioning. Marketers can now move faster from idea to execution, with the confidence that every […]
Global traditional TV and online video revenues are projected to exceed $1 trillion by 2030, according to new data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia, at the FED Show in Madrid. Highlighting a major structural shift in the media and entertainment industry, total revenues are forecast to grow from […]