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9,681 articles covering the AdTech ecosystem
Marketers Are Getting Used To AI In The Ad Stack
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on large-language models like OpenAI's ChatGPT. The post Marketers Are Getting Used To AI In The Ad Stack appeared first on AdExchanger.
Advertising Doesn’t Need More Tools – It Needs Better Workflows
For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with closer client relationships. Today, clients increasingly expect their smaller agency partners to deliver many of the same capabilities as the largest agency networks, including omnichannel campaigns, audience intelligence, competitive analysis, advanced measurement and a unified view of performance […] The post Advertising Doesn’t Need More Tools – It Needs Better Workflows appeared first on AdExchanger.
StatSocial’s New AI Tool Digital Twins Is Helping Shepherd To Pressure-Test Audience Insights
Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insights into highly specific consumer groups, such as politically independent news subscribers or niche investor communities. Recruiting those audiences can take weeks and cost thousands of dollars, often […] The post StatSocial’s New AI Tool Digital Twins Is Helping Shepherd To Pressure-Test Audience Insights appeared first on AdExchanger.
BluIP and NiCE Deliver Enterprise-Wide Intelligence with Unified UCaaS + CCaaS Solution
Integrated Cloud PBX and Contact Center Platform Extends AI, Analytics, and Operational Intelligence Across the Entire Organization BluIP, a leading provider of AI-powered cloud communications, announced an expanded go-to-market partnership with NiCE to deliver a tightly integrated Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) solution. The integration brings BluIP […]
Cursor Announces EMEA Office and Team Expansion to Meet Regional Demand
London headquarters will open this summer and grow to approximately 200 employees by year-end as EMEA becomes Cursor’s fastest-growing region Cursor, the leading multi-model AI coding platform, announced the establishment of dedicated teams to serve the EMEA region. The expansion responds to regional momentum, with EMEA revenue tripling quarter over quarter this year. The Cursor […]
Apple accelerates app development with new intelligence frameworks and advanced tools
New APIs for integrating AI models and extended agentic coding in Xcode 27 provide developers with powerful new ways to build and refine their apps Apple® introduced new intelligence capabilities, expanded productivity features in Xcode®, and platform improvements that make apps faster, more adaptive, and easier to build. “Developers are at the heart of the […]
Liberty Latin America Selects BTS as Exclusive A2P Messaging Managed Services Partner Across All Its Markets
BTS announced that it has been chosen as the exclusive provider of managed A2P SMS services for Liberty Latin America (LLA), supporting the company’s efforts to strengthen revenue protection, fraud mitigation, traffic intelligence, and operational visibility across its markets. BTS has been selected by Liberty Latin America as its exclusive A2P managed services partner across […]
Pega Launches Customer Engagement Studio to Transform Marketing Operations with Agentic AI
New agent-powered workspace can take marketers from brief to live 1:1 campaign in minutes, without sacrificing control Pegasystems Inc., the enterprise AI software company for mission-critical work, at PegaWorld® announced Pega Customer Engagement StudioTM, a new agentic user experience for Pega Customer Decision HubTM (CDH), the AI decisioning platform for scaling personalized experiences. Customer Engagement Studio brings together […]
Pega Redefines AI‑Driven Transformation with Solution Designer Initiative
New program to expand Pega Blueprint AI success will help close the gap between business intent and execution Pegasystems Inc., the enterprise AI software company for mission-critical work, at PegaWorld® announced the Pega Solution Designer Initiative, establishing a new generation of Solution Designers to overcome the biggest barrier to AI success: the gap between business intent and […]
What An AI Brand Audit Reveals About Your Locations via @sejournal, @hethr_campbell
Learn how an AI brand audit can improve your online presence and ensure accurate location information for your customers. The post What An AI Brand Audit Reveals About Your Locations appeared first on Search Engine Journal.
The CMO And CIO Friction Point: Navigating The AI Agent And AEO Ecosystem
Your CMO and CIO are both talking about AI agents, and solving completely different problems. Here's the gap costing brands revenue. The post The CMO And CIO Friction Point: Navigating The AI Agent And AEO Ecosystem appeared first on Search Engine Journal.
IAB Europe – Entries Now Open for the 2026 MIXX Awards Europe
IAB Europe is excited to announce that entries are now open for the 2026 MIXX Awards Europe, returning for its 15th edition under this year’s theme: Once In, Always In. Made to Belong. Built to Last. For 15 years, the MIXX [...] The post IAB Europe – Entries Now Open for the 2026 MIXX Awards Europe appeared first on ExchangeWire.com.
Digest: Portugal Fines Telcos Over Ad Collusion; Trade Desk CRO Out After 7 Months
In today’s Digest, we discuss Portugal fining telecoms companies over ad collusion, The Trade Desk’s CRO stepping down after seven months, and software buyouts falling to pandemic-era lows amid an AI-driven market rout The post Digest: Portugal Fines Telcos Over Ad Collusion; Trade Desk CRO Out After 7 Months appeared first on ExchangeWire.com.
Ogury Launches SONA, an Agentic Solution to Improve Consistency Between Audience Planning & Campaign Execution
Ogury, the global ad tech company powered by Persona Intelligence, today (9th June, 2026) announced the launch of SONA, its agentic solution designed to address the persistent gap between audience planning and campaign execution. While many platforms focus on optimising [...] The post Ogury Launches SONA, an Agentic Solution to Improve Consistency Between Audience Planning & Campaign Execution appeared first on ExchangeWire.com.
How automation and AI is reshaping the traditional upfront marketplace
As programmatic automation and AI agents reshape the traditional upfront marketplace, media buyers are navigating a new balance.
Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp
Agencies and marketers are rethinking identity infrastructure, and there are a few ways forward.
Mile Marker acquires Lift to enhance its creative and digital performance chops
The PE-owned independent continues to acquire shops that round its offerings, the latest adding creative and performance assets as the two explore how to apply AI.
‘Storytelling hierarchy is starting to flatten’: Tribeca Enterprise CEO on why brands are making the festival a must-stop
The south of France isn’t the only place in June CMOs flock to for creative currency.
Brands are catching World Cup fever even without official sponsorships
Some smaller U.S. startups, like Crumbl Cookies and Olipop, are getting into the spirit of the World Cup with watch parties and soccer-themed products.
Reuters and Time adopt bot-blocking whitelists to rein in AI crawlers
Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access.
Inside the messy middle of January Digital agency’s AI adoption
The promise of AI efficiency versus the messy, financial-based reality is creating ongoing tension as the industry continues to debate whether AI expedites work, scales creative and curbs costs. “Whether or not it does or doesn’t is still completely all over the place,” said Vic Drabicky, founder and CEO at January Digital, an independent media […]
Don’t Hate, Communicate; Trading Up And Out
Hey, Chief There’s been a major downgrade, if not borderline disappearance, of the CMO role atop many top brands. But the job is morphing, not going away. Take Hinge’s Chief Marketing and Communications Officer Tamika Young, who insisted on adding the “comms” element to her remit when she was promoted last year, The Wall Street […] The post Don’t Hate, Communicate; Trading Up And Out appeared first on AdExchanger.
Havas Media’s Sarah Karges: AI’s ‘Search Answers Sooner’ is Having a Dramatic Impact on Healthcare Marketing
Artificial intelligence empowers patients with faster access to health information and earlier decision-making capabilities, but healthcare marketers must adapt strategies to intersect these accelerated search behaviors with relevant, timely messaging. “AI is really part of the entire patient journey and it’s really about being able to, patients can go search for answers sooner. They are […]
Woodman’s names new CEO
In addition to promoting Clint Woodman to the top role, the regional grocer appointed Kristin Popp as president.