News
19,924 articles covering the AdTech ecosystem
Tilly Norwood Tells All
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. […]
Meta Grows Revenue 26% Despite Massive Muse Operating Costs
Despite spending billions in lawsuits and high Muse operating costs, Meta's third quarter earnings still showed significant growth. The post Meta Grows Revenue 26% Despite Massive Muse Operating Costs appeared first on AdExchanger.
OBB Bolded Encourages Bumble Members To Make A 'Move'
Bumble's dating app has a new way to forward connections but control information.
Pharma Firm UCB's T-Shirt Giveaway Aims To Empower Patients
Each T-shirt is "a unifying symbol" for those with one of three specific skin and inflammatory conditions, said UCB's Brittany Blair.
Threads gets on the call with an official NFL commentary team
Threads is looking to rule the second screen during NFL Sundays. The Meta-owned alternative to X has announced an eight-person commentary team that will lead the app's NFL coverage during the football season. The move builds on Threads' activity at the intersection of sports and creator content Ever since CazeTV dominated the World Cup, sports leagues across the world have been pivoting toward creator-led coverage. KSI, for example, has started offering official broadcasts during matches contested by the soccer team he co-owns. Visit Tubefilter for more great stories.
UpdraftPlus WordPress Plugin Security Breach Enables Backdoor Attacks via @sejournal, @martinibuster
Hackers installed backdoors on WordPress sites using UpdraftPlus, putting over 3 million active installations at risk. The post UpdraftPlus WordPress Plugin Security Breach Enables Backdoor Attacks appeared first on Search Engine Journal.
YouTube Expands Affiliate Program Via Global Retailer
YouTube is expanding its shopping affiliate program by partnering with AliExpress, an ecommerce platform owned by Alibaba and based in China that allows creators to earn from relevant product tags.
ADWEEK’s TVNewser Introduces the New and Improved Daily Cable News Ratings
TVNewser’s daily ratings posts return in a new and interactive format.
Walmart Embraces AI Agents That Shop on Behalf of Customers
The retailer is setting the rules AI shopping agents will have to follow.
Top 5 Branded Videos of the Week: Tech on the street
Welcome to our rundown of the most-watched branded YouTube videos of the week. We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for t he ranking. And–as the name up […] Visit Tubefilter for more great stories.
Rank Tracking Broke In September – The Future Is Measured By Brand & Revenue via @sejournal, @TaylorDanRW
Measure SEO beyond keyword positions with brand visibility, AI citations, and revenue as rank tracking outages expose gaps in traditional reporting. The post Rank Tracking Broke In September – The Future Is Measured By Brand & Revenue appeared first on Search Engine Journal.
Google Reminds Sites To Serve A 503 During PHP Patch Downtime via @sejournal, @MattGSouthern
Taking a site offline to patch PHP? Serve a 503 from outside PHP and keep robots.txt reachable. Days of server errors may get URLs dropped. The post Google Reminds Sites To Serve A 503 During PHP Patch Downtime appeared first on Search Engine Journal.
Honest Politics -- And Other Social Anomalies
A Canadian political candidate gained national and international attention with a refreshing approach: self-deprecation and unvarnished honesty.
Netflix Cuts 2026 Ad Projection 10% To $2.7B
Netflix's original guidance estimated it would get to $3.0 billion in ad revenue this year. The company says this is "due to slightly slower than expected rollout of some ad product capabilities."
Fox Springs 'Simpsons' Surprise: Apu Is Back!
Exiled "Simpsons" character Apu returned Sunday night in an episode that directly addressed the controversy that canceled the character in 2017.
Braze Buy To Transform Salesforce, Enable Instant Behavior Triggers
The acquisition bridges a critical gap for marketers. Salesforce acquired Braze because its core Marketing Cloud was designed around campaigns measured in hours and days.
OpenAI Brings ChatGPT Ad Program To 26 Countries
OpenAI is expanding its ChatGPT ad platform to 26 countries, including 14 in Latin America, the Next Web reports. The program, which had 20,000 advertisers in August, is also now available in additional European, African and Asian markets, such as Ukraine, Serbia, Nigeria, South Africa,Argentina, Chile, Colombia and Peru ChatGPT ads were launched eight months ago.
Google Updates Financial Ad-Verification Process
As part of the rollout expected in early 2027, Google revealed a collaboration with the American Bankers Association to verify authorized institutions and protect users from financial fraud.
Will Responsible AI Be Deja Vu All Over Again
The ANA this morning confirmed its closed-door meeting with the 4As and IAB to begin an "AI Responsibility" framework. Is it too little, too late?
The Best CMOs Don’t Just Run Marketing ft. Kellyn Smith Kenny of AT&T
Plus, why great marketing leaders need courage and patience.
Purpose Over Product: The Brand-Building Playbook of Paulie Dery and Victoria Lozano
The CMOs of AG1 and Crayola on building authentic communities, embedding products into existing routines, and reframing competition.
PepsiCo and AB InBev Vet Takes CMO Post at Troubled Diageo North America
Sebnem Erim joins as the North American division turned in the spirits giant's weakest results in 2026
Why uniting supply, demand and intelligence matters in an era of fragmentation
Evan Rutchik, president and Chief Strategy Officer, Viamedia Advertisers’ primary goal hasn’t changed over the past 75 years: They are still trying to reach potential customers with engaging messages. While the goal remains the same, the channels through which those messages are delivered have increased exponentially. Print, linear TV, radio and out-of-home all still have […]
Microdramas Are On The Rise - Will Market Forces Decide?
Two-thirds of the top 20 microdramas released outside China in Q3 this year were AI-generated. What explains this global media phenomenon?