News
19,924 articles covering the AdTech ecosystem
AdPlayer.Pro Introduces Independent CTV Video Ad Server for Enterprise Streaming Businesses
AdPlayer.Pro has unveiled a new CTV Video Ad Server designed specifically for enterprise streaming operators seeking independent, flexible ad-serving infrastructure. As per the company's announcement, the platform enables real-time OpenRTB auctions that allow broadcasters, FAST services, and OTT platforms to connect [...] The post AdPlayer.Pro Introduces Independent CTV Video Ad Server for Enterprise Streaming Businesses appeared first on ExchangeWire.com.
Digest: Publicis Settles With FTC; Judge Orders Meta to Pay $25bn
In today’s digest: Publicis reaches settlement with the FTC over its planned LiveRamp acquisition, a New Mexico judge orders Meta to pay $25bn (£19bn) in penalties over misleading users on privacy, and retail media firm Kevel raises $52m (£19bn) and [...] The post Digest: Publicis Settles With FTC; Judge Orders Meta to Pay $25bn appeared first on ExchangeWire.com.
Malone predicts SpaceX, Skydance deal
Industry mogul John Malone has raised the possibility of a major deal between David Ellison’s Skydance and Elon Musk’s SpaceX. In conversation with Liberty Global CEO Mike Fries at the Paley Center International Council Summit, Malone predicted that Musk and Ellison would agree a deal to help the media company delever, while also giving Musk’s […]
Why Zeta Global Keeps Buying Companies, Including Two In Two Days
Zeta Global has made 19 acquisitions in as many years. But, according to CEO and Founder David Steinberg, it turns down more deals than it closes. “We’ll look at, I don’t know, 100-plus deals to do just one,” Steinberg said the week after announcing Zeta’s acquisition of two companies in two days. On Monday, Oct. […] The post Why Zeta Global Keeps Buying Companies, Including Two In Two Days appeared first on AdExchanger.
Media Briefing: The transatlantic push to rein in stealth bots is gathering pace
U.S. and U.K. publishers are pushing for laws to crack down on stealth AI crawlers as bot scraping surges and demands for transparency grow.
Media buyers chart path for brands and sponsors through high NBA demand
Brands looking to push more dollars towards NBA audiences must choose between spending on a sponsorship, or funnel budget into TV, streaming and social.
Target’s holiday push stresses affordability, exclusives and an AI assistant
Target is also rolling out an AI-powered assistant called Ask Target on Target.com and the Target app.
Why CNN International is building for agentic ad market that barely exists yet
CNN International is still chasing its first agent-sold dollar by Q1.
Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals
Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon.
Subscription Streamers Fall Back In Love With Ads; Indie Agencies Get Lost In The DSP Margins
The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue. The post Subscription Streamers Fall Back In Love With Ads; Indie Agencies Get Lost In The DSP Margins appeared first on AdExchanger.
Lofi Girl’s iconic headphones are now real–and on (digital) store shelves
Now anyone can be on Lofi Girl‘s beat. Nearly a decade ago, French producer/musician Dimitri Somoguy launched a 24/7 music streaming channel on YouTube. Called “ChilledCow,” it was a relaxed affair, intended to be background music (all made by real human artists and used with permission from those artists) for folks studying or working. And […] Visit Tubefilter for more great stories.
EA Games Cuts 400 Jobs, Shutters Iconic BioWare Studio
Electronic Arts will lay off 400 employees and will shutter BioWare, a 30-year-old studio responsible for some of the company's most popular games. As part of the studio's shutdown, EA canceled the early-stage development of the next Mass Effect project.
Hive Raises $27 Million To Serve Events Business
Hive, a marketing platform that serves the live events industry, has raised Series B funding of $27 million, a round led by Frontier Growth, Dealroom reports. Hive helps promoters, artists, festivals and venues drive ticket sales, using fan data. It offers Meta ads, AI marketing automation tools, SMS, CRM and event-specific email.
Podcast Ad Spend Picks Up After Sluggish First Half
Podcast ad spending hit a new 2026 high in September, Podcast News Daily reports. The top 15 advertisers spent a combined $72.1 million, a 16% hike over August, which held the previous monthly high of $61.9 million. based on an estimate by Magellan AI. The increase signaled an acceleration from the $60 million spent during the entire first half of 2026.
White House May Turn Media Briefing Room Into A Swimming Pool
The Trump administration may remove the media out of the White House and use the James S. Brady Press Briefing Room as a swimming pool, The New York Times reports. The pool was added in 1933 by President Franklin D. Roosevelt, who had be stricken with polio. President Richard M. Nixon had it covered over and turned the space into the press briefing room. The proposed move would be highly symbolic given President Trump’s antipathy toward the media, and would be hard for future presidents to undo.
Research: 39% of US watch live content through streamers
Parks Associates’ research The New Live TV Model: Skinny Bundles, Sports, News finds that 39 per cent of US internet households watch live events or sports through an on-demand streaming service, showing the growing role of streaming services in delivering live programming. The expanding mix of options to watch video is changing how consumers find […]
‘Grand Theft Auto VI’ isn’t even out yet, but creators are already flocking to Miami
Grand Theft Auto VI won't hit shelves until November 19, but it might already be the biggest game in the creator sphere. The pre-release hype surrounding Rockstar Games' long-awaited blockbuster has inspired numerous campaigns and promotions, and some gamers are setting up shop in the city that inspired GTA VI's setting: Miami, Florida. GTA VI will bring the open-world franchise back to Vice City, the tropical metropolis that was first featured in an iconic 2002 title. Vice City is a lightly fictionalized version of Miami, and South Florida is full of GTA references as November 19 approaches. Rockstar has reportedly spent millions to put GTA-inspired vehicles on the streets of South Beach and sponsor a promotion put on by the Miami Heat. Visit Tubefilter for more great stories.
Stop me if you’ve heard this one before: Gen Z and Gen Alpha see YouTube as a top storytelling platform
2026 was the year that Hollywood fully embraced the wealth of creative talent that has been incubated on YouTube. In response to that trend, Gen Z and Gen Alpha are saying "what took you so long?" The cohorts that make up today's teens and twentysomethings were the test subjects for the Teens and Screens Report, a survey published by the Center for Scholars and Storytellers at UCLA. After talking to 1,500 respondents between the ages of 10 and 24, the researchers found that YouTube is the top storytelling platform for consumers in that age range. Visit Tubefilter for more great stories.
Meta shares more information on Edits Plus subscriptions
The company said paying users will get extra storage but did not reveal a pricing structure or offer details about when new features would roll out.
YouTube adds temporary pause for hacked accounts
The new security feature is designed to keep creator channels safe by preventing bad actors from uploading content or starting livestreams.
YouTube shares data on how creators are using AI
A new study commissioned by the platform found that nearly two-thirds of people posting videos wanted to insert themselves into the content using artificial intelligence.
Meta adds users and revenue as AI costs climb
Third-quarter revenue rose 26% year over year to nearly $65 billion, but expenses were up 68% due to capital expenditures.
Meta offers creative ad targeting for specific audiences
The company added a new feature that will allow third-party platforms to tailor age ranges and gender details for different elements in a promotional campaign.
Meta Beats Q3 Expectations With Strong Earnings
The company says its AI investments are already paying off for advertisers