News

Agencies that stood out in Super Bowl LX—Omnicom dominates, Mother shows tech ties, Anomaly has a banner day

Led by Omnicom, holding companies cast a wide net, while independents grabbed attention with standout work on advertising’s biggest night.

Super Bowl LX Ad Champion revealed—reader vote crowns winner

Ad Age readers have chosen the first-ever Super Bowl LX Ad Champion. See the winner and the voting breakdown with methodology.

How creative partners find their match—and what agency leaders learned from splits

Seasoned advertising professionals weigh in on how to find the best-suited creative partner for you, and the delicate ways to end a partnership if it’s not working.

Dentsu Wins i-Health’s Integrated Media and Creative Account

i-Health—the company behind women’s over-the-counter brands AZO, Estroven, and Culturelle—has expanded its relationship with Dentsu, naming the agency its media and creative AOR as it looks to modernize its portfolio […]

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

Publicis Groupe formed Influential Sports, a new unit that taps into the creator and influencer marketplace to help brands connect with sports fans on a deeper level.

In the age of AI content, The Super Bowl felt old-fashioned

The Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but shared experience is earned.

‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age

Subscriptions were supposed to save publishers. Now, they’re becoming part of the survival logic for agencies too.

Digiday ranks the best and worst Super Bowl 2026 ads

Now that the dust has settled, it's time to reflect on the best and worst commercials from Super Bowl 2026.

YouTube’s upmarket TV push still runs on mid-funnel DNA

YouTube is balancing wanting to be premium TV, the short-form powerhouse and a creator economy engine all at once.

Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?

New ad verification and measurement techniques will have to turnover the 'i just don't want to get fired' mindset.

Let the OpenAI Ads Tests Begin; Why Everything Is Annoying Now

ChatGPT users will start seeing ads this week; is our entire economy structured around bothering consumers?; and the FTC's investigation into media credibility groups continues. The post Let the OpenAI Ads Tests Begin; Why Everything Is Annoying Now appeared first on AdExchanger.

AI Made A Record Play During Super Bowl LIX

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce, Meta, Amazon-owned Ring and a smaller company called Genspark.ai all used Super Bowl spots to promote their products as AI tools meant to help boost productivity and inspiration – rather than replace, annoy or deceive. “A lot […] The post AI Made A Record Play During Super Bowl LIX appeared first on AdExchanger.

ChatGPT gets ads - what you need to know

Senior Engagement Editor Mark Fischer breaks down ChatGPT getting ads.

OpenAI Begins Testing Ads In ChatGPT For Free And Go Users via @sejournal, @MattGSouthern

OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid tiers remain ad-free. The post OpenAI Begins Testing Ads In ChatGPT For Free And Go Users appeared first on Search Engine Journal.

Bing Webmaster Tools Adds AI Citation Performance Data via @sejournal, @MattGSouthern

Bing Webmaster Tools now shows publishers how often their content is cited in Copilot and AI-generated answers, with page-level data and grounding queries. The post Bing Webmaster Tools Adds AI Citation Performance Data appeared first on Search Engine Journal.

ChatGPT starts serving ads, drawing early interest from major agencies

As OpenAI’s advertising product launches in ChatGPT, with Omnicom Media and Dentsu among the early participants, the platform aims to prove that paid sponsorships belong in AI chats.

Super Bowl 2026’s 10 most liked commercials, according to iSpot surveys

Crowd-pleasers include ads from Lay’s, Budweiser and Pepsi Zero Sugar.

SB2026 - Final - Red Bull - Unleashed - 30s

How Doritos and Ulta Used TikTok Clubhouse As a Super Bowl Second-Screen Power Play

As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly investing in influence that plays out off of the broadcast. […]

Super Bowl 2026 Was Packed With Celebrities, but Not as Many as Expected

62% of ads in Super Bowl 60 featured top talent.

Bad Bunny’s Super Bowl Spectacle Showcased the Unifying Force of Culture

What brands can learn from the collective response to Benito's halftime show.

ChatGPT Gets Ads: Omnicom, WPP, and Dentsu Line Up Brands for OpenAI Pilot

OpenAI’s decision reflects both the competitive pressures AI companies face, as well as the financial reality of supporting massive use at scale.

EXCLUSIVE: AI Chatbots Rank the Top Super Bowl Ads—and Leave Out Big Tech

Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as 30% in how they interpreted the same ads.

Super Bowl 60 Went Heavy on the ’90s Nostalgia

Several brands took a walk down millennial memory lane.