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10,185 articles covering the AdTech ecosystem
Bad Bunny’s Historic Halftime Show Spikes Demand for Spanish Lessons on Duolingo
The surge followed a pre-game campaign offering a crash course in Bad Bunny 101.
2026’s Super Bowl Ads Are More Diverse, but Celebs Still Skew White
LGBTQ representation dropped for the second year in a row.
Bad Bunny’s Halftime Show Wasn’t a Gamble. It Was an NFL Growth Strategy.
Bad Bunny’s expansive performance, underscored with messages of love and acceptance, translated into a perception lift for the NFL as a whole.
The Backstreet Bowl: Behind the T-Mobile-Coinbase Pop Showdown at Super Bowl 60
Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl — the Backstreet Boys found themselves in their own battle between […]
Budweiser wins USA Today’s Super Bowl Ad Meter second year in a row
Budweiser again won the top spot on USA Today’s Ad Meter, its second year in a row and 10th win overall.
Brief Encounters - 2m6s
Novo Nordisk says it’s suing Hims to halt obesity drug copycats
Hims is breaching the U.S. patent on semaglutide, the active ingredient in Novo’s blockbuster obesity treatments, Novo argued Monday.
ESPN - “We’re Going to the Super Bowl” - 47ss
Why brands should bring Super Bowl-level creativity to everyday advertising
Super Bowl advertising: Why brands should prioritize entertainment all year.
McDonald’s Flips Its Ads Sideways for Couch-Bound Fans After the Super Bowl
McDonald's targets the morning after the Super Bowl, when millions of Americans nurse hangovers and call in sick to work.
Creatives React: Jost and Che Aren’t Memorable in DraftKing’s Super Bowl Ad
While the SNL duo brought the laughs, some ad industry insiders said the spot felt unoriginal
The Best Ads of Super Bowl 60, Picked By People Who Make Ads For a Living
Here's what resonated with the people who make ads for a living.
Kraft Mac & Cheese Tapped John Mulaney to Roast Super Bowl Ads in Real Time
Kraft Mac & Cheese called on comedian and actor John Mulaney to create real-time ads that passed judgment on the efforts of various Super Bowl advertisers.
The Least Popular Super Bowl Ads of 2026
Viewers were not amused.
Here’s How Much Celebrities Got Paid for 2026 Super Bowl Ads
From Pokémon to Dunkin', how much do A-list stars make from Super Bowl commercials?
Food52 Sold for $10.3 Million as Bankruptcy Auction Breaks Up Company
America’s Test Kitchen will acquire the core media brand, while Schoolhouse and Dansk go to separate buyers.
Star power, AI jabs and Free Bird: Digiday’s guide to what was in and out at the Super Bowl
This year’s Big Game saw established brands lean heavily on star power, patriotic iconography and the occasional needle drop.
PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent via @sejournal, @LisaRocksSEM
An AI-aligned approach to PPC budget strategy that moves spend toward conversion probability instead of traditional channel-based planning. The post PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent appeared first on Search Engine Journal.
Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) via @sejournal, @bngsrc
Break the habit of reporting easy metrics and adopt KPIs that reflect how growth actually happens today. The post Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) appeared first on Search Engine Journal.
EU Says TikTok’s Addictive Design Breaks the Law
The European Commission says that short-form video specialist TikTok breaks restrictions on addictive design which are encoded in the EU's Digital Services Act, a major piece of legislation which regulates tech businesses and prohibits harmful business practices. Following an investigation into the app which kicked off in 2024, the European Commission has issued a preliminary Read More
Experian: “New Year, New Me” Is Now a Year-Round Wellness Mindset
New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, shows that health and wellbeing spending has shifted from a seasonal January behaviour to a consistent, all-year round protected part of [...] The post Experian: “New Year, New Me” Is Now a Year-Round Wellness Mindset appeared first on ExchangeWire.com.
Blasto Ad Tech Ecosystem Releases 2025 Results Focused on Supply Control & DSP Launch
Blasto, a global programmatic advertising ecosystem, has reported its 2025 operational results, outlining platform developments across demand-side tooling, verification infrastructure, and service innovations, as well as the launch of a new DSP offering designed for small and mid-sized agencies. According to [...] The post Blasto Ad Tech Ecosystem Releases 2025 Results Focused on Supply Control & DSP Launch appeared first on ExchangeWire.com.
The top 5 ads of Super Bowl 2026
Anthropic won the AI battle, but there was plenty else to enjoy on a strong night for advertising.