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20,690 articles covering the AdTech ecosystem
A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols
As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.
Nike, McDonald’s, and Devin Booker Turned a Sneaker Drop Into a Desert Scavenger Hunt
To promote Derek Booker's new sneaker, Nike, McDonald’s, and Wieden+Kennedy turned Booker’s longtime habit of hiding signed, unreleased sneakers in public into a scavenger hunt.
ADWEEK’s Top Picks From Propeller’s Biggest-Ever Cannes Guide
Our editors and reporters sifted through the expanded list to pick out the gatherings, events, and meetups to add to your calendar.
Mariana O’Kelly Leaves Leo Burnett to Lead Creative at DonerColle Partners
Former Leo Burnett executive creative director joins newly formed agency as chief creative officer
Marketers Can’t Optimize Their Way Out of Their Trust Problem
Here’s the uncomfortable truth no one wants to say in a marketing meeting: We’re not losing because of bad marketing. We’re losing because customers don’t trust us. And we did […]
How Crocs Turned ‘Ugly’ Into Cultural Cool ft. CMO Terence Reilly
On treating mockery as a market opportunity rather than a threat.
Ferrari Just Pulled a Jaguar
Markets don't typically crater over design choices. They crater when they smell the potential for brand damage.
3 things you must know to get AI-native advertising right
Conversational AI is reshaping advertising through real-time recommendations, dynamic creative, and autonomous optimization. The post 3 things you must know to get AI-native advertising right appeared first on MarTech.
AI agents are exposing martech’s weak point
A new API report card reveals major gaps in the systems marketers depend on for automation and AI workflows. The post AI agents are exposing martech’s weak point appeared first on MarTech.
AI is not the skill email marketers need most
The most valuable email marketers know how to apply AI across automation, personalization, analytics, testing, and customer journeys. The post AI is not the skill email marketers need most appeared first on MarTech.
Vox Media CRO Geoff Schiller joins Screenvision as CEO
Vox Media CRO Geoff Schiller will become CEO of cinema ad firm Screenvision, setting sights on Gen Z and a strong pipeline of movies.
OpenAI turns on cost-per-action ads inside ChatGPT
Cost-per-action (CPA) is the first real sign that the platform is now embracing performance advertising.
Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data
“Where should I spend my next dollar?” is now a question that marketers can pop into an AI chat box instead of a media dashboard. On Thursday, media measurement provider Measured launched a Model Context Protocol (MCP) server that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing. […] The post Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data appeared first on AdExchanger.
Zapier Survey: 63% of Ops Professionals Say Internal Bottlenecks Are Costing Their Companies Revenue
The Cost of Disconnected Work Report finds teams running three or more request platforms are far more likely to lose money to missing or delayed work Zapier, the leading AI orchestration platform, released its Cost of Disconnected Work Report, a survey of roughly 800 project managers and operations professionals about how internal requests move through […]
Idle data is as good as no data
Data only creates value when it changes what happens next. Obvious as it may seem, many organisations still treat data collection as progress in itself. All the tracking, dashboards, warehousing, reporting, and customer analytics still don’t prevent the experience from feeling generic, slow, or disconnected. The issue isn’t a lack of data. It’s that teams […]
Zendesk Appoints Tifenn Dano Kwan as Chief Marketing Officer
Transformational GTM Leader Joins to Scale Global Growth and Capture the Autonomous AI Opportunity Zendesk has named Tifenn Dano Kwan as Chief Marketing Officer. This appointment comes as Zendesk accelerates its push into creating a true Autonomous Service Workforce. Dano Kwan will oversee the global marketing organization with a specific focus on market differentiation and […]
Infovision Social Is Now “InfoVision Intelligence”, Expanding into AI-Powered Decision Intelligence for Modern Enterprises
The transition reflects our evolution into a future-ready intelligence partner for the next era of enterprise. InfoVision Social announced its evolution into InfoVision Intelligence, a decision intelligence partner, redefining how enterprises turn complex data into actionable, real-time decision through innovative, AI-powered solutions. The research and consulting business unit of InfoVision Inc. a digital transformation partner […]
Sigma Joins ClickHouse’s House Mates Partner Program as a Founding Partner
Sigma joins the founding cohort of ClickHouse’s House Mates community, bringing governed, warehouse-native analytics to enterprises running on ClickHouse. Sigma, the layer to build and scale your analytics, apps, and agents, announced it has joined ClickHouse’s House Mates partner program as a founding Accelerate-tier member. The partnership, launched at ClickHouse Open House in San Francisco, connects […]
Yieldmo Appoints Anthony Flaccavento as Chief Revenue Officer, Expands Executive Leadership Team
Yieldmo, a leading advertising platform improving digital ad experiences through creative tech and AI, announced the appointment of Anthony Flaccavento as Chief Revenue Officer (CRO). In this role, Flaccavento will oversee all aspects of Yieldmo’s global revenue organization, including sales, account management, supply partnerships, and overall go-to-market execution. Flaccavento joins Yieldmo as the company continues […]
name.com Survey Reveals the Agentic Web Is Redefining Digital Creation for Builders and Elevating Domain Value
77% of professionals surveyed expect domain names to rise in value as AI and “disposable code” reshape how the web is built, discovered, and trusted name.com, the domain platform that makes building simple at any scale, released The Empowered Builder: Digital Identity in the Age of AI, a report revealing how AI is fundamentally changing […]
SearchInsight.ai Launches With a Simple Promise: Real AI Visibility Data, Built by Search Optimizers, Priced for Everyone
A new AI search tracking tool aims to close the gap between enterprise-only platforms and the in-house teams and agencies who need the same data — starting at $59/month. SearchInsight.ai announced the official launch of its ai search tracking tool, built to give brands, agencies, and in-house marketing teams a clear, affordable way to see […]
Is Performance Max Actually Better Than Running Separate Campaigns? – Ask A PPC via @sejournal, @brookeosmundson
See when Performance Max drives better efficiency and when separate campaigns offer necessary control. The post Is Performance Max Actually Better Than Running Separate Campaigns? – Ask A PPC appeared first on Search Engine Journal.
Harry's aims to get men talking with 'Feel Good Hotline'
Mural was created by Global Street Art.
Campaign Best Places to Work 2026: Top five medium companies
Campaign reveals the category ranking of medium companies with between 50 and 149 UK employees. The scheme is run by Campaign and Workforce Research Group in association with Connor Broadley Benefits Consulting.