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How these tech leaders prepare teams for AI and emerging technology
Technology is transformational, but deploying it in organizations can be challenging. Here is what the experts do.
Brand Marketer of the Month—Starbucks chief brand officer on winning cultural relevance through social-first innovation
Tressie Lieberman discusses a marketing “flywheel” behind the resurgence at Starbucks.
BuzzBallz’s summer soccer campaign stars a washed-up streaker named Steve
A comic spot from Erich & Kallman is accompanied by limited-edition SoccerBallz drinks timed to the World Cup.
It’ll be great to see you at Cannes—I hope I recognize you
A guide to surviving the advertising festival with facial blindness.
Coinbase’s trippy new ad is full of hidden patterns that keep repeating
The 60-second spot is meant to embody a financial system that’s so ingrained that no one notices it.
Liquid Death joins the Miniverse with metal-inspired toy collectibles
A new MGA collab features tiny Liquid Death cans and accessories in a collectible toy set.
Victoria’s Secret says ‘sexy matters’ with new VSXY ticker
Victoria’s Secret’s shares will trade under VSXY starting on June 2.
Mondelēz awards 72andSunny global Oreo, US biscuits creative
Omnicom’s Martin will no longer work with Mondelēz, which is looking to boost sluggish domestic biscuit sales.
Watch the newest commercials from Mountain Dew, Old Navy, The Farmer’s Dog and more
Mountain Dew hypes its Baja Blast flavor.
Vox Media’s Unsold Brands Field Penske Interest and Executive Departures
As the portfolio is parceled up, a key revenue leader plots his exit.
Publicis’ Carla Serrano Warns Women Could Pay the Price Amid AI Shift
The architect of the holdco’s biggest recent deals, including its $2.2B LiveRamp acquisition, has her eye on a growing problem: women are disappearing from leadership roles.
The $15 Trillion Audience Marketers Still Treat Like an Afterthought
Why older influencers are crushing Gen Z creators in brand trust.
Walmart’s Ad Growth Holds Steady, up 37% in Q1
Plus, the retailer's AI assistant Sparky is gaining traction.
Nike’s Surprise World Cup Cast Signals a New Marketing Playbook
Nike revealed the global stars who will feature in 12 weeks of World Cup content and collabs.
Week of May 11 Evening News Ratings: CBS Evening News Grows
Evening news casts for ABC News and NBC News were down in both measured categories.
WPP Media Shows Signs of New Business Bounceback, Report Finds
The holdco topped COMvergence’s Q1 Global New Business Barometer, but was also the loss leader
$50 Million Sponsorships, Sky-High CPMs: Welcome to the 2026 World Cup
World Cup ad inventory is coming at a premium for Fox and Telemundo.
Marketing Vanguard Summit 2026: 9 Truths Behind CMOs’ Most Urgent Priorities
More than 100 CMOs gathered May 7 in Chicago for the third annual Marketing Vanguard Summit, sharing under Chatham House Rule their common challenges and troubleshooting solutions.
Penske Media Is in Talks to Acquire Unsold Vox Media Brands
The deal would transfer the entire Remain Co. group as a single package, with president Ryan Pauley moving to PMC.
Why some teams launch faster by Storyblok
New global research data reveals the tech gap quietly costing teams speed, revenue, and competitive ground. The post Why some teams launch faster appeared first on MarTech.
Marketing silos are the symptom, not the problem
Campaign-based execution created disconnected teams, tools, and data. AI is enabling a more unified operating model. The post Marketing silos are the symptom, not the problem appeared first on MarTech.
B2B buyers trust AI less than marketers think
Gartner research shows buyers want AI speed, but they still turn to humans for confidence and validation. The post B2B buyers trust AI less than marketers think appeared first on MarTech.
What’s the future of AI and RCS in mobile messaging?
Consumers are caught in a battle between volume and relevance when it comes to messages, and AI can either help or hurt the problem. The post What’s the future of AI and RCS in mobile messaging? appeared first on MarTech.
Your campaigns span 12 channels. Why does it feel like 12 jobs? by AdPlus
The cross-channel ad ops problem is real and mostly ignored. Here's what it's costing performance marketers — and what's actually changing. The post Your campaigns span 12 channels. Why does it feel like 12 jobs? appeared first on MarTech.