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Marketing teams must own AI, or workslop will take over
AI mandates without structure are creating workslop across marketing teams. Here’s how to build a smarter adoption strategy. The post Marketing teams must own AI, or workslop will take over appeared first on MarTech.
Your company may be slow with AI, but you can’t afford to be
Experimenting with AI now gives you the advantage when everyone else tries to catch up. The post Your company may be slow with AI, but you can’t afford to be appeared first on MarTech.
Bad AI customer agent bots are a growing brand risk
74% of enterprises that deployed AI customer agents have rolled them back after governance failures damaged CX and trust. The post Bad AI customer agent bots are a growing brand risk appeared first on MarTech.
‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal
Omnicom's CEO said it was already walking away from LiveRamp before Publicis wrote the check.
Agencies are moving closer to supply, and it’s reshaping the programmatic middle layer
How the rise of 'containerization' reflects a broader shift as holding companies seek greater control over infrastructure.
Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge
Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.
Future of TV Briefing: The upfront is overtaking streaming’s programmatic marketplace
This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.
U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands
Keychain's, CPG Intelligence Report showed that one major theme companies are grappling with is significant overcapacity.
Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
Digiday+ Research's fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.
‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents
Google announced a new souped up suite of agentic ad tools backed by its LLM, Gemini.
Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul
Publishers are meeting Google’s AI search overhaul with resignation rather than resistance, bracing for a zero-click future on the horizon.
U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth
U.K. and EU spending on RMNs is rising, but marketers say issues around measurement and internal tugs-of-war are holding back upper-funnel investment.
OpenAI gives ChatGPT ads a visual upgrade
OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.
Twitch tweaks monetization tools to try and help smaller creators build a following
Twitch's new community-driven monetization tools seek to give creators more ways to get paid, but creators need to get discovered first
How mobile’s measurement playbook is solving the web’s fragmentation problem
Ran Avrahamy, Chief Marketing Officer, AppsFlyer Web marketers have spent years building performance measurement on a foundation that is increasingly hard to trust. Cookies are unreliable, platform self-reporting is contradictory and AI-generated discovery is eating into observable traffic. And the signals that once made the web feel legible — referral paths, session data, conversion events […]
Are Chatbots Replacing Search?; AI Is Muddying How Ad Tech Describes Itself
Chat To Cart As more people use AI chatbots for, well, everything, advertisers need to blow up their old playbook. Take product research. Brands have a tremendous opportunity to get in front of consumers as they move away from classic Google Search in favor of recommendations from AI, according to Debra Aho Williamson, founder of […] The post Are Chatbots Replacing Search?; AI Is Muddying How Ad Tech Describes Itself appeared first on AdExchanger.
Brands Don’t Need Perfect Data To Use AI
There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers to the idea that any AI trained on less than perfect data will not be able to produce valuable outputs. Before I get accused of dismissing the importance of quality data, high-quality data does produce the best […] The post Brands Don’t Need Perfect Data To Use AI appeared first on AdExchanger.
Three Takeaways From POSSIBLE That Signal Where CTV Is Headed Next
Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The conversation has evolved from where streaming is headed to how marketers drive better performance today. The content and conversations focused on how AI can improve campaign execution, how data can sharpen targeting and […] The post Three Takeaways From POSSIBLE That Signal Where CTV Is Headed Next appeared first on AdExchanger.
Snap Stops Grading Its Own Homework
Advertisers don’t always trust the measurement they get directly from ad platforms. Snap gets it. Buyers need third-party measurement and a system with checks and balances to “assign credit where credit is due,” Fintan Gillespie, Snap’s global director of ad partnerships, told AdExchanger. On Wednesday, Snap announced a new product called Unified Attribution that aligns […] The post Snap Stops Grading Its Own Homework appeared first on AdExchanger.
Autonomous Ad Buying Just Ain’t Ready Yet; A CMO By Any Other Name
End-To-When? Fully automated AI-powered ad buying is real – so long as your ambitions are small. Somewhere between 80% and 90% of campaigns are just too complex for AI to handle on its own, Emily Lai, WPP Media’s group director of media optimization, told the crowd at AdExchanger’s Programmatic AI event in Las Vegas this […] The post Autonomous Ad Buying Just Ain’t Ready Yet; A CMO By Any Other Name appeared first on AdExchanger.
Making Marketing More Modular: What Agentic AI Can Learn From The Shipping Container Revolution
Today’s explosion of AI service providers has everyone looking back at the dot-com bubble, revisiting the technological boom and bust at the turn of the millennia for historical precedent to help us separate real innovation from BS. History is a valuable teacher, but I look beyond the history of the ad tech industry for inspiration. […] The post Making Marketing More Modular: What Agentic AI Can Learn From The Shipping Container Revolution appeared first on AdExchanger.
The Programmatic Auction Is Changing In Real Time – Here’s How
Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, there’s a complex, high-speed auction system that decides in milliseconds which ads appear across display, video, CTV, audio, retail and other […] The post The Programmatic Auction Is Changing In Real Time – Here’s How appeared first on AdExchanger.
AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech)
For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las Vegas, Jordan Cauley, who launched a publisher monetization tech consultancy after an eight-plus-year stint as a product lead at Mediavine, made […] The post AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech) appeared first on AdExchanger.
Prog AI Live: AI’s Slippery Slop
This episode was sponsored by Verve. Verve captures over a billion daily search, AI chat and zero-party signals, giving brands and publishers a real-time understanding of intent. Does the definition of premium change in an agentic world? Advertisers have spent years chasing “premium” content: prestige publishers, high-quality video and top-tier entertainment. But in an AI-saturated […] The post Prog AI Live: AI’s Slippery Slop appeared first on AdExchanger.