News
20,557 articles covering the AdTech ecosystem
Let’s Be Upfront About Performance
During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results. The post Let’s Be Upfront About Performance appeared first on AdExchanger.
Allegiance names new CEO, acting chairman of the board
Jason Ferreira’s appointment is part of the independent grocery co-op board’s succession plan.
Albertsons launches AI-powered produce inspection tool
The proprietary system enables faster, more consistent grading of strawberries and other fresh items in line with the grocer’s quality standards.
The Friday Checkout: Amazon’s Prime-first approach to grocery
Amazon has refocused its grocery ambitions on what it does best: melding e-commerce with its membership program.
The Weekly Closeout: Another entertainment exec at Gap Inc., and tariff refunds trickle in
The apparel conglomerate beefed up its "fashiontainment" roster, while retailers are getting their money back on import levies canceled by the Supreme Court.
Bed Bath & Beyond’s first co-branded store with The Container Store will open Saturday
The location in Fort Worth, Texas, comes just over a month after Bed Bath & Beyond announced plans to acquire the organizational retailer.
MADX Digital Announces SEO Positioning for Mid-Market and Enterprise B2B SaaS Companies
Agency outlines its SEO and AI search focus for larger B2B SaaS companies, supported by long-term client relationships and case studies. MADX Digital announced its market positioning around SEO and AI search services for mid-market and enterprise B2B SaaS companies. The agency works with established software businesses to improve visibility across Google and AI-led search […]
Async Launches Ambassador Program for the New Generation of AI Creators
Async, the AI video editor formerly known as Podcastle, announced the launch of its Ambassador Program, a creator advocacy initiative designed to grow a network of authentic voices. The program targets rising-talent creators: emerging, high-potential voices, strong audience trust, and clear growth momentum. Rather than chasing reach at scale, Async is building alongside creators early, helping […]
European Commission EVP Henna Virkkunen on Film Funding Overhaul and Paramount-WBD Merger: It ‘Might Have to Be Reviewed Under Several EU Regulatory Frameworks’ (EXCLUSIVE)
Henna Virkkunen, EVP of the European Commission responsible for tech sovereignty, security and democracy, made the trek to the Cannes Film Festival on Friday for the first time, just as Europe’s film community is up in arms over plans for major changes to the EU’s Creative Europe funding program. On the eve of the fest’s opening, […]
LISTEN: Did OpenAI Kill What Disney’s ‘Super App’ Needs Most?
With all the bells and whistles rumored to be a part of Disney’s “super app” plans, there’s one feature that can be ruled out at this time: the AI magic the company had been conjuring via its recently aborted partnership with OpenAI. Which begs a question: Will consumers ever be able to create videos that […]
Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’ via @sejournal, @MattGSouthern
Google's new AI Search guide says AEO and GEO are still SEO and names tactics site owners can ignore, including llms.txt, chunking, and special schema. The post Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’ appeared first on Search Engine Journal.
Feral pokes fun at government’s ‘lack of vision’ with Westminster stunt
Out-of-home activation follows Feral founder Richard Huntington writing that lack of vision is present in boardrooms across the country.
You’re targeting the CMO. But what if the CMO isn’t the one shortlisting you?
Research from Ad Age reveals that modern marketing investments are driven by committees where stakeholders across all levels shape vendor choices long before executives sign off.
Ticker: CBS News’ Charles Forelle Asserts Network’s Editorial Independence
And CNN reveals its 2026-27 CNN Originals programming slate.
Social insights fail to reach decision-makers: Here’s what the numbers say
Just 14% of social media professionals feel their organization is able to use social data properly.
Garnier taps ‘Love Island’ star to pitch hair ‘moose’ to next generation
The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around promoting hair mousse.
GA4 Tracks AI Assistant Traffic, FAQ Results Gone – SEO Pulse via @sejournal, @MattGSouthern
Google adds AI assistant traffic to GA4, FAQ rich results are gone, Ahrefs tests schema, and Condé Nast plans around near-zero search forecasts. The post GA4 Tracks AI Assistant Traffic, FAQ Results Gone – SEO Pulse appeared first on Search Engine Journal.
Week in Review: Sky Closes In On ITV Deal, Byron Allen Buys BuzzFeed, and Ofcom Releases Draft Code for SVOD Services
In this week's Week in Review: Sky is reportedly weeks away from closing a deal for ITV, Bryon Allen plans to take BuzzFeed into the living room after a $120 million deal, and Ofcom releases a draft code for SVOD services. Top Stories Sky Deal for ITV Reportedly "Weeks Away" Sky is close to finalising Read More
Fans look weird but smell great in Axe’s comic World Cup spots
Lola Madrid turns painfully awkward fan looks into a running joke across film, print and outdoor ads.
The Farmer’s Dog celebrates everyone’s dog in sweet Alma Har’el spots
The Epoch-produced campaign highlights ordinary moments shared between people and their pets.
Marketers on the Move: Hires at Gap, Saucony, Fanatics, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
Week of May 4 Morning News Ratings: Today Extends Lead
CBS Mornings finished the week with gains in both categories.
One Quarter of North American Agencies Have Shifted to Fixed-Free Pricing
A study from Forrester and Dentsu tracks how marketers and agencies are evolving their commercial models in the age of AI
5 reasons branding belongs in your GTM strategy
From sales alignment to customer retention, a clear brand strategy helps companies grow faster and compete more effectively. The post 5 reasons branding belongs in your GTM strategy appeared first on MarTech.