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20,557 articles covering the AdTech ecosystem
The Economist prepares for a two‑track internet: one for humans and one for AI agents
The Economist is testing agent-readable versions of content that already sits outside its paywall, as it prepares for "two versions of the web."
Why Amazon and YouTube pitched operating systems, not just TV inventory at this year’s upfront
Negotiations over identity, infrastructure, AI-driven buying take place as much as programing.
Video Killed The Audio Star; The “No Essay” Data Ploy
Podcasts are becoming broadcasts; your kid’s college scholarship might be a data mining venture; and states are getting wise to false advertising from non-profits. The post Video Killed The Audio Star; The “No Essay” Data Ploy appeared first on AdExchanger.
Publicis Buys LiveRamp in $2.5 Billion Push Into AI-Driven Advertising
Publicis Groupe agreed to acquire LiveRamp in an all-cash transaction valued at roughly $2.5 billion, giving the French advertising giant a larger foothold in the fast-changing market for data collaboration and AI-powered marketing technology. The deal values LiveRamp at $38.50 a share, about 30% above the company’s closing stock price on May 15, before the [...]
Publicis buys LiveRamp for $2.2bn as it ramps up M&A
French agency group says US adtech firm is expert in “data collaboration” for clients, which is a growth area in age of AI because it can help to build “smarter agents”.
Pharma Brands are Missing CTV’s ‘Halo Effect,’ Says CMI Media Group’s Miller
MIAMI — The pharmaceutical industry has long treated television advertising with affection – big budgets, elaborate productions, and a stubborn attachment to linear broadcasts. But the economics of reaching patients and healthcare professionals are shifting dramatically. Connected TV offers pharma marketers something linear never could: the ability to adjust targeting, frequency, and creative in real [...]
Digital Advertising Measurement Is Broken, and Offline Signals are the Fix: Padsquad
MIAMI — The advertising industry has been measuring digital campaigns the same way for years, clinging to metrics that create more noise than insight. Meanwhile, brands and agencies struggle to separate meaningful signals from the clutter of KPIs that fail to connect with actual business outcomes. “We’re living in a time and a place where [...]
Your Airport Ride Is Now a Loyalty Program With Wheels: Lyft’s Jordan Glassberg
The humble rideshare trip has officially entered its luxury-era branding arc. According to Jordan Glassberg, vice president of partnerships and loyalty at Lyft, your ride to the airport is no longer just a ride. It is a “travel ribbon.” Your dinner reservation is a “moment.” Your Lyft account is becoming a loyalty wallet with tires. [...]
T-Mobile Bets Edge Computing Will Transform In-Store Retail Media
The majority of retail transactions still happen inside physical stores, but are the media environments within those spaces connected to the sophisticated targeting capabilities available online? T-Mobile Advertising Solutions is now positioning itself as a bridge between the two worlds, offering retailers a turnkey system to transform their stores into “addressable media environments.” “I think [...]
Publicis to Acquire LiveRamp for $2.2 Billion
The data collaboration platform will remain agnostic under new owner
Google-Agent: The Web’s New Visitor Just Got An Identity via @sejournal, @slobodanmanic
Google-Agent introduces a new class of web visitor: AI agents acting on behalf of users, not crawlers indexing content. The post Google-Agent: The Web’s New Visitor Just Got An Identity appeared first on Search Engine Journal.
How Stars Leverage Themselves as Investors: Serena Williams, Eva Longoria and Kevin Yorn on Venture Capital, Vision and Dealmaking
Serena Williams delivered a bold statement during a Q&A session about her work in venture capital at the Milken Institute conference. “This part of my career is going to be much bigger than anything I’ve ever done before,” the tennis great said confidently from the stage at the Beverly Hilton hotel as she discussed her […]
Patricio Valladares Fuses Analog and Interactive in New FMV Horror Video Game (EXCLUSIVE)
Chilean filmmaker Patricio Valladares is making his debut in the video game space with an untitled FMV horror title that merges analog filmmaking with interactive storytelling. Currently in development through Vallastudio Films, the English-language game is being developed for platforms such as Steam and an app-based release. “In terms of format, the project is being […]
Meta Doesn’t Know What Business It’s In & The Traffic Data Shows It via @sejournal, @gregjarboe
The traffic data doesn't lie: Google at 111 billion monthly visits, Facebook at 10 billion. Here's what Marketing Myopia says about that gap. The post Meta Doesn’t Know What Business It’s In & The Traffic Data Shows It appeared first on Search Engine Journal.
SERP FAQ Removal & New Data Challenge Schema’s AI Search Value via @sejournal, @MattGSouthern
Google's FAQ removal and new Ahrefs research challenge schema's value for SERP visibility and AI citations. The post SERP FAQ Removal & New Data Challenge Schema’s AI Search Value appeared first on Search Engine Journal.
F&F campaign celebrates messy side of summer travel
BBH London created the campaign.
Spotify Debuts New Logo: A Disco Ball to Celebrate Its ‘Party of the Year(s)’
Spotify users who updated their mobile app this week saw something new and unexpected: a new icon on their phones that’s a shimmering green 3D disco ball. Spotify has been a bit coy about what the new icon means, responding from its official main account on X to a post about the new logo: “isn’t […]
Watch the newest commercials from FanDuel, Priceline, Michelob and more
Luis Guzmán stars in the latest from FanDuel.
Subway shakes up its CMO roster and agencies to solve the brand’s ‘emotional resonance’ problem
Subway brought in Publicis Groupe’s Leo New York to handle U.S. creative just over a year ago.
We Went To Eight Upfronts This Week. Here’s What We Learned
Upfront week is officially over. In case you missed any of the dog and pony shows — including Chappell Roan belting out "Pink Pony Club" during YouTube's Brandcast — don't worry; we've got you covered. The post We Went To Eight Upfronts This Week. Here’s What We Learned appeared first on AdExchanger.
Department stores losing market share to resale
Off-price retailers have little to fear from rapidly growing secondhand sales, though, according to research from Bank of America analysts.
Activist investors push to oust former Target CEO from board
The group is urging shareholders not to reelect Brian Cornell and Christine Leahy, arguing their presence could hamper a turnaround.
Diageo North American CMO exits as part of executive overhaul
Diageo is parting ways with marketer Ed Pilkington as part of an extensive overhaul led by its new CEO, Dave Lewis.
Week of May 4 Cable News Ratings: CNN Only Network With Growth
Fox News finished ahead of ESPN in total viewers during primetime for the third straight week.