News
20,533 articles covering the AdTech ecosystem
Ozen.fm Partners with NumberEight to Power Audience Measurement & Advanced Targeting Across Global Podcast Inventory
Ozen.fm, a global audio monetisation network and curated podcast marketplace, today (13th May, 2026) announced a strategic partnership with NumberEight, a leader in ID-less audience intelligence, to deliver more scalable and effective podcast targeting across its global ecosystem. Through this partnership, [...] The post Ozen.fm Partners with NumberEight to Power Audience Measurement & Advanced Targeting Across Global Podcast Inventory appeared first on ExchangeWire.com.
Fox Sports Nets World Cup Win Before Ball Is Even Kicked as “Miracle” Tops Early 2026 Ad Rankings
The World Cup may still be weeks away, but Fox Sports has already claimed an early win — at least in the ad break. The broadcaster’s bold promo campaign "Miracle", which imagines Team USA defying the odds to win the [...] The post Fox Sports Nets World Cup Win Before Ball Is Even Kicked as “Miracle” Tops Early 2026 Ad Rankings appeared first on ExchangeWire.com.
TV upfronts 2026—day 2 takeaways and buyer reactions to TelevisaUnivision, Disney and MrBeast
Buyers break down the importance of presentations from TelevisaUnivision and Disney as MrBeast teases new membership program.
How Netflix forges brand partnerships and engages Gen Z fans
Netflix VP of Global Marketing Magno Herran joins the Marketer's Brief podcast to discuss brand partnerships and reaching Gen Z fans on social media.
Rising gas prices and brands—what executives are saying about consumer behavior
From Domino's to Disney, executives are flagging surging fuel costs as a growing threat to consumer spending—and some are already feeling the pain.
Air backs Boy Throb’s debut concert—inside the viral boy band’s quest for legitimacy
Boy Throb, which formed just over six months ago, has more than 2.1 million online followers nicknamed the “Throb Mob.”
With Breeze Airlines Partnership, Archer Roose Turns to Travel to Build Its Brand
Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand
Aprimo Unveils Interconnected Content Operations to Connect AI, DAM, Work Management, and Marketing Spend
May 2026 release expands Aprimo’s agentic AI, DAM, and unified platform capabilities to help enterprise teams automate content workflows, improve asset discovery, streamline reviews, and connect content investments to work execution. Aprimo, the leader in digital asset management and content operations solutions, announced its May 2026 release: Interconnected Content Operations. The release expands Aprimo’s agentic […]
Acely Appoints Kimberly Kalb Baumgarten as Chief Marketing Officer Amid Rapid Growth and Rising Demand for Affordable AI-Powered Test Prep
Former Ad Age 40 Under 40 honoree joins as company surpasses $10M in revenue and scales mission to make test prep accessible to all Acely, the edtech company combining expert-crafted test prep with AI-powered personalization, announced the appointment of Kimberly Kalb Baumgarten as Chief Marketing Officer. A former Ad Age 40 Under 40 honoree and marketing […]
Etech and CallMiner Partner to Deliver End-to-End Conversation Intelligence and Professional Services at Scale
Partnership brings industry-leading AI and analytics capabilities to Etech customers, while expanding CallMiner’s professional services delivery capacity Etech Global Services, a leading enterprise contact center outsourcing provider, has selected CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, as its primary partner for artificial intelligence (AI) and analytics. The agreement enables […]
Mixpanel Introduces Mixpanel AI, Delivering Always-On Product Intelligence
New AI agents, a business-aware Context Engine, and native integrations with Claude, Slack, and more help product teams instrument faster, diagnose issues in real time, and act with confidence Mixpanel, a global leader in product intelligence and analytics, introduced Mixpanel AI — the always-on product intelligence system that helps teams ship faster and smarter by […]
SHIFT ASIA Launches AI-Driven Development & Testing Service That Cuts Software Delivery Time by Up to 90%
Proprietary multi-agent AI framework enables enterprise-grade speed and quality – completing in a single day what traditionally takes weeks. SHIFT ASIA, a leading software development and quality assurance company headquartered in Vietnam, today announced the launch of its AI-Driven Development & Testing service, a breakthrough solution that radically accelerates every phase of the software delivery lifecycle, from requirements to […]
Pearson and Salesforce Expand Partnership to Accelerate Workforce AI Readiness
Pearson will provide role insights, identify skills gaps, and deliver targeted learning for Salesforce employees Pearson and Salesforce announced an expanded strategic partnership aimed at accelerating AI readiness and skills development across Salesforce’s global workforce. The multi-year collaboration creates an AI-powered approach to workforce development by connecting Salesforce’s leading CRM technologies with Pearson’s expertise in skills intelligence, assessment, and learning design. This partnership […]
Wishtree Technologies Partners with Databricks to Strengthen Data and AI Capabilities
Helping enterprises unify fragmented data and build production-ready AI solutions Wishtree Technologies Inc., an AI-native product engineering services company, today announced a partnership with Databricks, the Data and AI company. This collaboration marks an important step in Wishtree’s continued commitment to enabling enterprises to harness the full potential of their data. The promise of AI […]
Workshop Launches Agentic AI That Builds Complete Internal Comms From a Single Prompt
Internal comms teams can now describe what they need in their own words and get back a fully designed, on-brand email — layout, copy, images, and all. Workshop, the internal communications platform used by companies like S&P Global, Aston Martin, Monster Energy, and Meijer, announced the launch of AI-generated emails and a redesigned collaborative editor […]
Coupa Launches Coupa Compose and Catalyst to Accelerate Agentic AI Value and Delivery at Inspire 2026
Agentic-as-a-Service product bundle introduced with new pricing and AI transformation services that make it seamless for customers to orchestrate, build and connect AI agents on Coupa platform Coupa, the leading platform for autonomous spend management, announced a milestone in enterprise AI with the launch of Coupa Compose. This new offering provides a comprehensive environment to […]
UiPath Becomes First Business Orchestration & Automation Platform with Native Integration for Coding Agents, Unlocking Enterprise Transformation at Scale
UiPath for Coding Agents lets enterprises use any coding agent to build, test, deploy, operate, and govern automations at scale, with orchestration and governance built in UiPath , a global leader in agentic business orchestration, announced UiPath for Coding Agents, platform wide integration enabling every coding agent to become enterprise deployable, an industry first. By […]
How To Measure SERP Visibility When Rankings Aren’t Enough [Webinar] via @sejournal, @lorenbaker
Is your rank misleading? Learn about SERP & AI visibility and how new features affect the perception of your brand online. The post How To Measure SERP Visibility When Rankings Aren’t Enough [Webinar] appeared first on Search Engine Journal.
Rakuten TV Hopes Other Streaming Companies Follow in Joining Barb
This week, Rakuten TV announced it has signed up to be measured by Barb, becoming "one of the first hybrid streaming platforms" to join the UK’s broadcaster-owned TV measurement JIC (joint industry committee). In this interview, Chris Edwards, Senior Director, Media at Rakuten TV Enterprise, breaks down the rationale behind signing up to Barb, the Read More
Digest: TikTok Launches Ad-Free Tier in UK; Byron Allen Buys BuzzFeed; California County Sues Meta Over Scam Ads
In today’s Digest we cover TikTok introducing an ad-free subscription in the UK and Byron Allen taking over BuzzFeed as CEO in a $120m buyout. We also discuss Meta being sued over scam ads in California. The post Digest: TikTok Launches Ad-Free Tier in UK; Byron Allen Buys BuzzFeed; California County Sues Meta Over Scam Ads appeared first on ExchangeWire.com.
AdMove.ai & Azerion Launch New AI Agent Platform for Creative Agencies
Azerion and AdMove.ai, have launched a customisable AI agent platform designed to enable creative agencies of all sizes to manage complex, multi-brand campaigns. This new solution addresses agencies' need to maintain strategic and creative control while benefiting from AI automation [...] The post AdMove.ai & Azerion Launch New AI Agent Platform for Creative Agencies appeared first on ExchangeWire.com.
Enough is enough. UK must do much more to tackle anti-semitism
The recent terror attack in Golders Green must be a turning point, Sir Martin Sorrell writes in this personal opinion piece.
Tate Modern appoints Ace of Hearts for Frida Kahlo campaign
The exhibition at the London gallery featuring Kahlo's work will open on 25 June.
Former Atomic chairman Nick Fox launches new business
Fox & Friends incorporated a week after Atomic London went into administration.