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20,533 articles covering the AdTech ecosystem
Zoom’s Next Act
Kim Storin has one of the rarer jobs in marketing: She’s responsible for promoting and evolving a brand that’s also become a verb, like Xerox, Google or Uber. As chief marketing and communications officer at Zoom, it’s her remit to stretch people’s perception of a brand that many now treat not unlike basic infrastructure. Zoom […] The post Zoom’s Next Act appeared first on AdExchanger.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/10/2026
The first full week of May brought an unprecedented number of Indian channels into the Global Top 50, but it was an American creator who got the most YouTube views over our most recent seven-day measurement period. His screen name is MrBeast, and he soared past 120 billion lifetime YouTube views after collecting 1.24 billion weekly views. After MrBeast, the non-Indian channels are few and far between in our viewership ranking. Of the 50 most-watched YouTube channels of the week, a whopping 31 hail from India. That's the most numerous weekly contingent we've had from a single country since the start of 2026. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 05/10/2026
We have a new leader in the Global Sub Top 50, but he's not exactly a newcomer in our charts. In fact, he's the most-subscribed creator in YouTube history, and arguably the platform's most famous name. I'm talking, of course, about MrBeast. The North Carolina-based creator (whose real name is Jimmy Donaldson) ended BRUNO's three-week run atop the Global Sub Top 50. The Ukrainian creator dropped to third after MrBeast added three million new subscribers during the first full week of May. Those gains pushed his YouTube-leading subscriber total up to 484 million. By the end of the summer, he'll become the first creator to cross the 500 million mark. Visit Tubefilter for more great stories.
TikTok has the cure for your wanderlust: A vacation booked from the For You Page
If your For You Page is filled with exotic attractions and other sights from around the world, a new hub is here to replace your FOMO with a dream getaway. That's the pitch for TikTok Go, a platform built on influencer recommendations and powered by partnerships with major booking services. TikTok Go harnesses the namesake app's growing popularity as a search engine. Gen Z already uses TikTok to discover travel destinations and other experiences. Now, the videos set in those locales will link directly to sites like Booking.com, Expedia, and Viator. Without leaving the app, TikTok Go users will be able view details and check availability for the hotels and attractions they find on the FYP. Visit Tubefilter for more great stories.
Why Target killed its creator program, launched 2 new ones
Target has launched Club Target and Target Ambassadors. Club Target is designed for smaller creators or enthusiastic Target shoppers.
MrBeast’s creator platform signals a more programmatic creator economy
MrBeast's first-ever Upfront revealed Beast Industries' forthcoming creator platform, an infrastructure play that will elevate the company's offerings.
Ad tech is lining up behind OpenAI (it’s been here before)
OpenAI needs ad tech. Ad tech knows it won’t always.
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.
Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch
This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger part in its upfront deals.
Never Trust A Sponsored Result; Brokering A Peace
Search For the Next Scam Last month, this newsletter cited a case successfully brought by the DOJ against a network of credit rating companies that used fake apartment rental listing ads to lure customers into payments and subscriptions that were practically impossible to cancel. Well, the DOJ is back and taking another crack at Google […] The post Never Trust A Sponsored Result; Brokering A Peace appeared first on AdExchanger.
“By the time a child turns 13, there are 72 million pieces of data on them”: Dan Richardson on Australia’s Children’s Online Privacy Code
Charlotte McEleny talks to independent ad tech consultant and parent Dan Richardson about Australia's proposed Children's Online Privacy Code... The post “By the time a child turns 13, there are 72 million pieces of data on them”: Dan Richardson on Australia’s Children’s Online Privacy Code appeared first on ExchangeWire.com.
How To Build Local Pages That Win In AI-Powered Search via @sejournal, @lorenbaker
Unlock the power of local SEO. Discover how to build authoritative pages that improve your visibility in AI search results. The post How To Build Local Pages That Win In AI-Powered Search appeared first on Search Engine Journal.
Watch the newest commercials from Domino’s, Lowe’s, Yeti and more
Domino’s promotes its $7.99 large one-topping take-out pizza deal.
Why Some Brands Chose Stagecoach Over Coachella This Year
Brands like T-Mobile and American Eagle tapped into the buzzy country music festival to reach a growing niche
YouTube’s Brandcast Puts Creator Partnerships Front and Center
Google's ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why 'the future of brand is trust, not social.'
Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch
Disney had over 100 celebrities, but live events and the Big Game were the true stars of its upfront.
Beet@20: Lou Paskalis Says AI will Rewrite Marketing’s Playbook
Twenty years ago, Beet.TV pressed record at Google’s campus in Mountain View and quietly began documenting what would become a two-decade sprint through the media industry’s identity crisis, reinvention and occasional existential spiral. Fast forward 11,000 interviews later, and the cameras are still rolling, now in the corridors of CES and beyond, capturing executives like [...]
Universal Ads’ Adam Royle: Koddi Partnership Brings CTV to Commerce Buyers ‘Where They are Working Today’
Connected TV buying, planning, and measurement integration into commerce platforms eliminates traditional barriers that prevented retail media advertisers from accessing television inventory through familiar workflows. “This week, Universal Ads and ad tech company Koddi announced a strategic partnership that brings CTV buying, planning, and measurement into the Koddi platform,” Adam Royle, head of Strategic Partnerships [...]
Victoria’s Secret unveils allegations against activist investor, loses board director
Activist investor BBRC is taking "the hard way" to force governance change at the intimates company less than a month before its shareholder meeting.
Coca-Cola Is So Good at Marketing, Everyone Forgot to Notice
Coca-Cola is the marketing masterclass we should have been studying all along.
Gold House Turns Its Gala Into a Brand Partnership Playbook
Gold Gala featured activations and experiences from brands that share Gold House’s mission.
Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech
Viant reported Q1 2026 earnings on Monday, with its DSP revenue growing by 18% to $50.3 million. The company’s total net loss in the quarter shrank from $3.3 million a year ago to $2.2 million. Viant prefers a metric for net income that excludes some costs, such as stock-based compensation, and which would count the […] The post Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech appeared first on AdExchanger.
Upfronts Day One: Publishers Jostle For Position As Performance Drivers
And that’s a wrap on Day One of upfronts 2026! AdExchanger Senior Editors Alyssa Boyle and Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon. The post Upfronts Day One: Publishers Jostle For Position As Performance Drivers appeared first on AdExchanger.
Independent grocers make up nearly 40% of US food retail sales, report says
An NGA analysis found that every $1 in indie grocery sales generates an additional 58 cents in supply chain and household spending nationwide.