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20,392 articles covering the AdTech ecosystem
Grocery TV’s Marlow Nickell: Non-Endemic Brands Find In-Store Media ‘A Lot Easier’ Than CPG
NEW YORK — Financial services, telecom, and insurance companies are outpacing traditional consumer packaged goods advertisers in adopting in-store media because they face fewer structural budget and agency relationship challenges when funding new advertising formats. “The irony of it is that it’s been a lot easier for non-endemic brands to lean into the space than [...]
Saks Global expects to exit bankruptcy in June with $1.2B in debt
The luxury retail conglomerate said it would be profitable in three years and that, starting next fiscal year, revenue growth would average 7% annually.
GameStop’s $56B eBay bid aims to create collectibles powerhouse
The gaming retailer submitted an unsolicited acquisition proposal for the online marketplace and suggested its store fleet could serve as eBay's fulfillment network.
Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds via @sejournal, @brookeosmundson
Google Ads CTR is rising, but conversions remain flat. New Optmyzr data explains why performance is shifting and what it means for advertisers. The post Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds appeared first on Search Engine Journal.
Schnucks closing another small-format store
The Midwest grocer will close a Schnucks Fresh location in Jasper, Indiana, in mid-May as retailers continue to struggle with alternative formats.
CFOs lean on AI, ‘synthetic audiences’ to decode consumer behavior
Companies like Albertsons are using AI to interpret shopping patterns and increase basket sizes in real time.
Puma names new CFO, touts turnaround progress
The activewear brand will lean on a Hugo Boss alum to help steer its ongoing turnaround efforts as it seeks to rightsize inventory and reduce costs.
Amazon opens logistics network to all businesses
Amazon Supply Chain Services covers freight, distribution, fulfillment and parcel delivery, including for non-Amazon sellers, with Lands' End among its users.
End-to-End Platforms Unify Customer Experience, ISG says
Companies generate more value from customer relationships by consolidating tools, automating processes with AI, new research says Enterprises are migrating customer experience management (CXM) from departmental tools to platforms that orchestrate diverse functions for better customer engagement and business outcomes, according to new research from global AI-centered technology research and advisory firm Information Services Group […]
Planview Launches Agent Resource Management, Redefining Portfolio Resource Management for the AI Era
Planview debuts a new agent resource management capability, giving enterprises a single place to plan, govern, and optimize human and agentic AI resources. Planview, the leading end-to-end platform for Strategic Portfolio Management (SPM) and Digital Product Delivery (DPD), announced new agent resource management capabilities, delivering enterprises a single system to plan, predict, govern, and optimize […]
The End of the Marketing Blast: Retail Enters the Conversation Era
Personalized messaging jumps 50% year-over-year at Endear Retail brands are no longer relying on one-off mass marketing to reach customers. Instead, they are increasingly engaging shoppers through continuous, personalized conversations across email, SMS, and WhatsApp, according to new data from Endear, the retail CRM for modern brands. After analyzing more than 22,000 personalized campaigns and […]
Creatio Sets a New Standard for Enterprise Software Pricing in the Age of AI
New pricing approach removes user-based barriers and introduces the Unlimited pricing model Creatio, an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale, today announced a game-changing update to its pricing model focused on maximizing value to its customers in the age of […]
White House Posts Image of Trump as the Mandalorian to Celebrate Star Wars Day
Is this the way? The White House posted a meme Monday showing President Donald Trump depicted as the hero of Disney’s “The Mandalorian” and the upcoming movie “The Mandalorian and Grogu” — timed, of course, for May the 4th (aka “Star Wars Day”). Trump’s Mandalorian is accompanied by alien child and Jedi trainee Grogu, aka […]
DoorDash delivers memes, reality TV moms for Mother’s Day campaign
A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more.
Inside Opal’s attempt to reduce AI’s ‘alignment tax’ for marketers
The planning platform's new AI copilot, Gem, is designed to align campaign data with overall strategy and help teams understand results faster.
Dollar General bridges onsite, offsite retail media with new solution
Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an integration supported by Kevel.
Duncan Painter, Omnicom’s data and commerce chief, steps down
Painter became a key figure at Omnicom following the company’s $835 million acquisition of Flywheel in 2023.
Watch the newest commercials from Microsoft, Whoop, Kia and more
Microsoft tells the story of a florist who uses Copilot to discover an untapped opportunity.
Here Are the Cable News Ratings for April 2026
Though Fox News saw declines in total viewers and the demo, it still led both categories in April.
Turning Complex Data Into Genuine Audience Connections
This post was created in partnership with Inmar Media Key takeaways Marketing teams can use data to make educated guesses about a target audience’s purchase intent these days, but the […]
How Marketers Can Get Clean Incrementality Measurements in a Messy World
This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior […]
Could a Unified, Independent Measurement System for CTV Be Close?
This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opportunities. While […]
Losing Traffic To AI Search? Do More Video, Says Major League Fishing’s Jared Collett
In ad ops terms, Major League Fishing has more in common with the average online publisher than the average professional sports association. The post Losing Traffic To AI Search? Do More Video, Says Major League Fishing’s Jared Collett appeared first on AdExchanger.
5 top grocery executive changes in April
Several regional grocers made changes to their leadership teams last month, including Market Basket naming a new president and Fresh Value promoting a new CEO.