News

Selltonomy Launches AI Buyability Platform for Ecommerce Merchants

New platform helps merchants determine whether AI agents can successfully complete purchases on their storefronts. As autonomous AI agents from ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot increasingly influence purchasing behavior, merchants face a new technical challenge: ensuring their storefronts are interpretable not only by humans, but also by machines. Commerce is shifting from human […]

Sentra Launches Platform to Deliver the Missing Data Readiness Layer for Enterprise AI

AI is ready, but the data it runs on is not. Sentra, the AI data readiness platform that secures sensitive data at petabyte scale, announced the launch of the Sentra Platform for Continuous AI Data Readiness and Governance. The platform addresses a critical gap in enterprise AI adoption as organizations invest heavily in AI infrastructure […]

Shopsense AI Launches Shoppable Intelligence Model, Setting a New Standard for Commerce AI

New model outperforms OpenAI’s CLIP and Google’s SigLIP2, delivering measurably better shopping experiences and stronger revenue outcomes for publishers Shopsense AI announced today the Shoppable Intelligence Model (SIM), its next-generation proprietary multimodal AI powering real-time contextual commerce. Tested against the leading publicly available models, including OpenAI’s CLIP and Google’s SigLIP2, SIM delivers 25 to 50 […]

BrandAxis Launches as Challenger AI Search Analytics Platform for Brands Competing in the Answer Engine Era

AI Search SaaS platform gives marketers an affordable way to track brand visibility, competitor rankings, sentiment and sources across ChatGPT & other LLMs. BrandAxis an AI search analytics platform for marketers, agencies and growing businesses, announced the launch of its public platform, positioning itself as a challenger to the expensive, enterprise-first tools emerging in the […]

PropellerAds Launches NIKO – AI-Powered Agent That Takes Advertisers from Registration to Live Campaign in a Single Conversation

PropellerAds, a global leading advertising platform, introduced Agent NIKO, an AI-powered conversational assistant designed to eliminate onboarding barriers for new advertisers. NIKO empowers advertisers to create and launch campaigns in natural language, making programmatic advertising accessible and straightforward. The ad tech industry is moving toward true multi-source campaign management – and PropellerAds is setting the pace. […]

Why MULOs Need a Localized Unstructured Citation Strategy

Citation management for multi-location businesses has long been a structured affair, consisting of claiming listings for each location, ensuring NAP data is up to date and consistent across those listings, and repeating for every location in the portfolio. These types of structured citations still matter for local SEO, but with the advent of AI-powered search, […] Why MULOs Need a Localized Unstructured Citation Strategy first appeared on Street Fight.

Michelle Obama Praises Dave Chappelle as ‘One of the Smartest People on the Planet’ After ‘IMO’ Podcast Appearance: ‘One of Our Favorite Guests’

Michelle Obama and her brother Craig Robinson brought a live recording of their “IMO” podcast to SXSW London on Tuesday, discussing their career journeys and entering the podcasting space — and revealing one of their favorite guests so far. The former First Lady said that though she never expected to become a podcast host, the […]

AI Firm Utopai Studios Launches Enhanced 2.0 Version of Generative Video Platform

Utopai Studios unveiled the second version of its AI video storytelling platform PAI, less than three months after its initial version debuted. The company introduced the generative video platform PAI in March, allowing users to tinker with videos across each step of the creative process. The goal was to produce visual stories without the need […]

‘Wolverine’ Game Developers Break Down New Footage, X-Men Cameos, ‘Low-Gore’ Option, Claw Combat and How Logan Can Die

If there’s one key thing that PlayStation’s Insomniac Games wants you to take away from the new gameplay footage for its upcoming “Marvel’s Wolverine,” it’s that this video game will be as bloody as promised. “It’s planting our flag that this is a mature game,” Insomniac Games’ creative director Marcus Smith told Variety. “There was […]

Why ClassPass invested $50M in marketing to supercharge partner growth

Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the market for partner studios.

‘Minecraft’ expands creator marketing ambitions with affiliate program

The Microsoft-owned game is leveraging the rapid growth of the creator economy to push its in-game marketplace.

Snickers wins praise from Reeses for bigger push behind peanut butter

A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers Peanut Butter.

Google Says LLMs.txt Is Purely Speculative… For Now via @sejournal, @martinibuster

Google's John Mueller casts doubt on LLMs.txt and says he likes WebMCP, a Google-backed alternative. The post Google Says LLMs.txt Is Purely Speculative… For Now appeared first on Search Engine Journal.

How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework

Mixing button clicks and purchases in one conversion column trains the algorithm to chase the wrong users. Here's the architectural fix. The post How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework appeared first on Search Engine Journal.

Microsoft Web IQ Gives AI Agents Bing Grounding APIs via @sejournal, @MattGSouthern

Microsoft announced Web IQ, a set of grounding APIs that connect AI agents to Bing's index. Pricing and general availability remain unclear. The post Microsoft Web IQ Gives AI Agents Bing Grounding APIs appeared first on Search Engine Journal.

Robin Azis, former boss of ‘agency of decade’ HHCL, dies at 65

He rose from account manager to CEO at hotshop that made its name with Tango ads.

UK advertising exports hit £19.4bn with international campaign planned

UK Advertising Exports Group will rebrand with international campaign launched at Outernet London.

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Watch the newest commercials from Weber, Nike, Dick’s and more

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The 2026 media shifts marketers can’t afford to miss

Learn how marketers are tracking media spend shifts across CTV, social video and AI-driven channels — and using advertising intelligence to uncover trends, benchmark competitors and stay ahead in 2026.