News

TikTok unveiled a slate of new ad formats as it looks to reassert itself with the brand community.

TRESemmé recently announced its status as the "signature hair brand" of Devil Wears Prada 2. This word choice matters.

Marketing drives value, but proving it is the challenge. Here’s how CMOs can align with finance, improve attribution and earn lasting credibility. The post Why CMOs struggle and how aligning with CFOs changes everything appeared first on MarTech.

Most brands optimize conversion while neglecting demand. Here’s what happens when the pipeline runs dry and how to fix it. The post Why performance marketing stops working appeared first on MarTech.

New pre-review capability, RegEd PreCheck powered by Eddie AI, helps broker-dealers identify compliance risk and improve content quality before formal compliance review begins. RegEd, the leading provider of compliance solutions for financial services firms, announced the launch of AI Compliance PreCheckSM for Broker-Dealers, a new capability within its AI-Powered Advertising Review solution. By embedding AI-driven compliance […]

Published benchmark research from generative AI coding pioneer quantifies compelling advantages of new solution’s end-to-end process automation over stand-alone coding agents Diffblue announced the general availability of the Diffblue Testing Agent, an autonomous regression test generator that works with an enterprise’s existing AI coding platform — GitHub Copilot, Claude Code, and others — to generate […]

Athena turns enterprise data into predictive answers and decisive action to help marketers act faster and prove profitable growth Zeta Global, the AI Marketing Cloud, announced the general availability of Athena by Zeta™, its superintelligent agent designed for enterprise marketing teams. Athena converts enterprise data into predictive answers, enabling marketing teams to identify opportunities faster, […]

New Platform Marks LA Times Studios’ Move into Social Commerce  Built Through Amaze’s Operating Studio Model, the Platform Will Combine the LA Times Studios Brand Power with Amaze’s End-to-End Commerce Infrastructure Amaze Holdings, Inc. (“Amaze”), a global leader in creator-powered commerce, announced a strategic collaboration with LA Times Studios, LLC, a Los Angeles Times Media Group […]

Infobip’s platform and T-Mobile’s network APIs aim to strengthen security and mitigate fraudulent mobile activity. Global AI-first cloud communications platform Infobip is extending security measures for enterprise customers as a go-to-market partner. Now, T-Mobile’s network APIs works seamlessly with Infobip’s platform to enhance user verification with the goal of reducing fraudulent activity. Consumer trust in mobile […]

RAVATAR has integrated Gemini Native Audio into its Genesis AI Avatar Studio, enabling its real-time AI avatars to deliver more natural, expressive, and emotionally aware voice interactions. This update allows enterprises to deploy lifelike digital humans across web, mobile, and holographic environments with improved conversational flow and responsiveness. RAVATAR announced today a new integration of Gemini […]

Choosing the right PPC channels starts with clear goals, budget alignment, and understanding where your audience actually converts. The post How To Determine What Paid Media Channels Are Right for You appeared first on Search Engine Journal.

Maloney joined WPP Media in 2008.

Deakin worked at Wolff Olins for three years.

Creativebrief handled the process.

Women in advertising need community which is why Lollipop Mentoring is now open to a wider group.

AiPPT.com announced an update to its built-in AI image generator with the addition of the advanced model Nano Banana 2. The update gives users more ways to create visuals that fit their slides while keeping the design process inside the presentation editor. AiPPT.com works as a modern AI presentation maker that combines writing, layout creation, and media generation […]

Prisma SASE enhancements secure AI-driven work across the entire modern enterprise  Palo Alto Networks, the global cybersecurity leader, unveiled a major evolution of Prisma Browser, introducing the industry’s most secure browser built for the Agentic AI era. As employees shift from merely using AI as a tool to now utilizing autonomous agents that act on […]

Proven ROI launches Proven Cite to help businesses get cited in AI search results. Proven Cite, a groundbreaking platform from Proven ROI, has officially launched, introducing a new category of software designed to help businesses understand, measure, and improve how artificial intelligence systems evaluate and cite their content. Search has changed. If AI does not […]

Kelly Estrella Promoted to Chief Operating Officer as Clint Kendall Transitions to Allied’s Board of Directors Allied Global Marketing (Allied) announced that Adam Cunningham, previously Chief Strategy Officer, has been appointed Global Chief Executive Officer. Kelly Estrella, previously Chief of Marketing Operations, has been promoted to Chief Operating Officer. The appointments position Allied for its […]

New Framework Boosts Reliability, Cost Efficiency, and Scalability for Enterprise AI As an AI-native Agentic AI-as-a-Service (AaaS) company, Appier announced its latest research paper, On Calibration of Large Language Models: From Response to Capability, as part of its ongoing investment in advanced AI innovation. The study introduces Capability Calibration[1]—a new framework designed to address the […]

New agentic AI capabilities designed for business data accelerate enterprise innovation and help defend enterprises from AI-era threats  Available on all platforms from multicloud to on-premises Oracle announced new agentic AI innovations for Oracle AI Database that will help customers rapidly build, deploy, and scale secure agentic AI applications that are suitable for full-scale production workloads. […]

Latest additions to AI Agent Studio for Fusion Applications help organizations scale adoption of outcome-driven AI and measure value Oracle announced the latest updates to Oracle AI Agent Studio for Fusion Applications, a complete development platform for building, connecting, and running AI automation and agentic applications. The latest updates to Oracle AI Agent Studio include a […]

The reports will be accompanied by a series of features and analysis of agency billings, diversity and more.

Our new columnist, Chloe Singleton, group media and social director at eightandfour, looks at why people are increasingly gravitating toward social media spaces where connection feels more intentional... The post The Psychology of Connectivity appeared first on ExchangeWire.com.