News

Our new columnist, Chloe Singleton, group media and social director at eightandfour, looks at why people are increasingly gravitating toward social media spaces where connection feels more intentional... The post The Psychology of Connectivity appeared first on ExchangeWire.com.

In today’s Digest we cover ChatGPT’s slow rollout of ads, frustrating partners despite the buzz around their introduction, Musk being found liable in a $44bn fraud case related to Twitter, and broadcasters pushing for tougher smart TV rules across Europe. The post Digest: Partners Complain about Slow Ads Rollout on ChatGPT; Musk Liable in Twitter Fraud Case; Broadcasters Push EU for Tougher Smart TV Rules appeared first on ExchangeWire.com.

Taptap Digital, a global area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them using location intelligence, has completed its governance plan with the appointment of Álvaro Mayol as [...] The post Álvaro Mayol Appointed CEO of Taptap Digital appeared first on ExchangeWire.com.

Open Media today (24th March, 2026) announced an exciting programmatic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing [...] The post Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership appeared first on ExchangeWire.com.

Limelight Inc. published their third case study on their latest feature - Adaptive Rules Centre (ARC). The case study highlights results from a performance-based SSP who utilised ARC to resolve creative quality issues, significantly improving auction performance across its video [...] The post Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP appeared first on ExchangeWire.com.

As Accenture builds out Song’s media business, questions remain about the $20 billion unit’s identity and how it fits into the broader agency landscape.

M.T. Fletcher has a few thoughts about the future of the holdco business model.

Restaurants, like advertising agencies, run on momentum.

Ad Age returns to Cannes Lions in 2026 with The List Lounge, CMO roundtable, community meetups and the annual Lawn Party, creating space to connect and exchange ideas.

Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and audience development. The post How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent appeared first on AdExchanger.

Within the booming creator economy, creator-led businesses possess a lot of untapped potential, so The Drive Agency is turning its clients into founders. The year-old talent management firm led by CEO Patrick Zielinski and Chief Talent Officer Leila Marsh is building what Zielinski and Marsh describe as "diversified, creator-led companies" in categories like AI, data science, beauty, and parenting. In a statement, Marsh -- who spent seven years as the Founder and CEO of PRIZMA MGMT -- dubbed The Drive Agency "the antidote to the short-term mindset that often plagues this industry." To help the creators on her client roster develop sustainable, long-term revenue streams, Marsh teamed up with Zielinski, an early Cameo hire who went on to hold a creator-facing role at LinkedIn. Visit Tubefilter for more great stories.

Leading Asian retailer aims to strengthen its merchandise planning foundation with unified, data-driven retail intelligence DFI Retail, a leading Asian retailer has launched a pilot with SymphonyAI, a global leader in Vertical AI platforms, to evaluate advanced retail intelligence capabilities designed to enhance enterprise merchandise planning. The initiative reflects DFI’s disciplined, customer-first approach to assessing how next-generation retail […]

Received the highest Strategy score among all evaluated vendors and the highest possible scores in 11 criteria, including AI Approach, Vision, and Innovation Zeta Global , the AI Marketing Cloud, announced that the Zeta Marketing Platform has been recognized as a leader in The Forrester Wave™: Email Marketing Service Providers, Q1 2026. The platform, which […]

Elastic Workflows brings native automation directly into Elastic Security with no separate SOAR tool required Elastic , the Search AI Company, announced that Elastic Workflows, a native automation capability with direct access to alerts, cases, and investigation data, is now built directly into Elastic Security. By bringing native automation to the agentic security operations platform […]

For decades, the internet browser has been treated as a neutral window to the web, largely unchanged while everything inside it evolved. But new data suggests that assumption no longer holds. According to findings from Shift browser’s State of Browsing Report: Browser Usage Spotlight, the modern browser has become the primary environment where work, personal […]

Join our on-demand webinar to understand the intersection of AI and SEO. Learn how to leverage AI for improved search results. The post SEO 2.0: How Content Marketing Drives Visibility in AI Search appeared first on Search Engine Journal.

Appointment is Feral's first major hire.

Bing's AI Performance dashboard now maps grounding queries to cited pages, letting you connect AI citation data to specific URLs on your site. The post Bing AI Dashboard Maps Grounding Queries To Cited Pages appeared first on Search Engine Journal.

Debra Aho Williamson will be a keynote speaker at AdExchanger’s Programmatic AI conference, taking place May 18-20 at the Park MGM in Las Vegas. Register today if you haven’t already signed up! OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s AI Overviews and Amazon’s Rufus are quickly becoming a new form of media. And OpenAI’s hiring of Meta […] The post AI Media Is Already Here. Here’s What Marketers Need to Know appeared first on AdExchanger.

Perhaps nothing can stay ad-free forever. Brave launched in 2016 as an open-source, ad-blocking, privacy-forward web browser to compete with Google’s Chrome. But in 2019, soon after Brave exited beta, it began introducing opt-in, rewarded ad experiences. Two years later, after acquiring search platform Tailcat (formerly Cliqz), Brave rolled out its own search advertising experience. […] The post Why Ad-Blocking Browser Brave Introduced Its Own Ads appeared first on AdExchanger.

An integration with Kochava's StationOne signals shift from AI hype to standardized, executable ad workflows

Digital Voices founder and CEO Jennifer Quigley-Jones explains how to prepare and sell an influencer agency in today’s creator economy.

YouTube's Gemini-powered Creator Partnerships promises to alleviate pain points in the influencer marketing pipeline.

The rising fuel costs have experts predicting a rapid ripple effect on the U.S. retail industry.