News

Javier Campopiano returns to Publicis as Leo chief creative officer in the Americas and Iberia

Campopiano had been global chief creative officer of Omnicom Advertising following Omnicom’s acquisition of Interpublic Group of Cos.

The World Cup comes to McDonald’s in new Wieden+Kennedy campaign

Collectible cups and Happy Meals put football stars in line at McDonald’s.

Calvin Klein enlists three creators for Pride 2026 campaign

Deon Hinton, Sam Salter and Jordan Rand shape narratives around identity and self-expression in new work.

Calvin Klein - Deon Hinton - 30s

Calvin Klein - Sam Salter - 30s

Calvin Klein - Jordan Rand - 30s

Spotify - You’re Among Fans - Lizzo - 30s

Spotify - You’re Among Fans - Jay Shetty - 30s

Spotify recruits Lizzo and Jay Shetty to pitch fan engagement to advertisers

BBDO New York campaign highlights audience relationships rather than traditional media metrics.

Penny - Sheep Happens - 2m

KFC Sweden - Protect Your Bucket - 58s

Paddy Power - Nobody Does Football Better Than Us - 1m17s

How to Install Digital Screens in Stores Without Angering Shoppers

A new report from Grocery TV showed which placements people find most favorable.

Peer39 Acquires Adloox from Scope3 in Ad Verification Push

With the takeover, Peer39 will gain new brand safety capabilities in the walled gardens of Meta and Google, enabling it to take on DoubleVerify and IAS.

Pitch Deck: Ex-Apple Marketer Raises $10M to Scale AI Agents That Decode Social Video

Megan Duong’s Plot has closed a follow-on seed round, just over a year after its initial $4 million raise.

McDonald’s Mounts Its Largest-Ever World Cup Push With a Roster of Soccer Legends

McDonald’s has assembled an all-star team of soccer players from around the globe for its biggest-ever World Cup push.  Ahead of the 2026 FIFA World Cup, the global marketing push […]

Publicis Groupe Taps Javier Campopiano Following Omnicom Exit

He'll join Leo Constellation as CCO for the Americas and Iberia.

After 100-Plus Interviews, Mojo Supermarket Finally Finds Its Head of Strategy

Droga5’s Brad Filice joins the independent agency after a nine-month search

Havas Bets on a Record Label to Reshape Brand-Music Partnerships

Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and brands, with Virgin Music Group on board as a distribution […]

From the Pantry to Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture

Kraft Heinz North America CMO Todd Kaplan talks NFL tailgates, TikTok feeds, and the algorithm-driven future of discovery.

ANA’s Bob Liodice on Media Transparency, AI, and the Future of Marketing

The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve.

Why McDonald’s, Microsoft, and TikTok are Sponsoring Tribeca X for the First Time

Revenue from sponsorships increased 23% year over year

Can marketers navigate AI search’s trust cliff?

New research reveals a growing gap between how often people use AI search and how much they trust it. The post Can marketers navigate AI search’s trust cliff? appeared first on MarTech.

What happens to Marketing Cloud as the data layer takes charge at Salesforce?

Salesforce reported a strong quarter, but marketing is taking a back seat to data and AI. The post What happens to Marketing Cloud as the data layer takes charge at Salesforce? appeared first on MarTech.