News

Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club's social following.

In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is only part of the platform's sharper 2026 commercial strategy: targeting larger, long-term ad budgets, courting independent agencies, and positioning itself as a serious competitor to Meta in 2026.

Google The Untouchable Penske Media, Chegg and the Helena World Chronicle brought speedy antitrust lawsuits against Google last year following the DOJ’s yearslong monopoly cases against Google Search and Google’s publisher ad tech services. The DOJ landed guilty verdicts, although the remedies were considered clement in the Search decision, and experts who tracked the publisher […] The post Google’s Antitrust Teflon; Apple Goes For Map Ads appeared first on AdExchanger.

SAN JUAN, Puerto Rico – The passion of viewers alone will not close a deal as marketers seek business outcomes from their media partners, according to Richard Bertodatti, svp of multimedia and advanced ad sales at TelevisaUnivision. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat San Juan, Bertodatti said the Hispanic audience may [...]

The connected TV advertising market is booming, with spending projected to surpass traditional TV by 2028. But all those sophisticated targeting capabilities and premium ad formats that make CTV so appealing – could they actually be hurting advertisers’ bottom lines? As marketers layer more bells and whistles onto their CTV campaigns – think audience targeting, [...]

“See You in Hell,” a new, independently-produced podcast satirizing Hollywood, has just dropped its third episode, and it’s all about Hollywood’s increasingly uncomfortable relationship with AI. Per a press release, “See You in Hell” is about “married showrunners Dan and Gayle Bellingham are the creators of ‘West Palm Beach,’ the biggest, buzziest hit show in […]

Despite The Bachelorette being pulled, 'most advertisers' have put their spend back into other ABC programming.

During their first combined NewFront event as a fully integrated company, Walmart and Vizio execs announced that unified account logins are coming to smart TVs using Vizio’s operating system. And that identity framework creates a major advertising and data opportunity for advertisers. The post Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie appeared first on AdExchanger.

YouTube sees itself as the center of the creator marketing universe, so it's updating its toolkit to unlock more value for brands. As part of its NewFronts presentation, the preeminent video hub announced the launch of a platform called YouTube Creator Partnerships. The YouTube Creator Partnerships platform isn't exactly new; it's best described as an evolution of BrandConnect, the creator marketing hub that emerged out of YouTube's 2016 acquisition of FameBit. While the old BrandConnect already allowed brands to initiate campaigns across multiple creator channels and formats, the new Creator Partnerships control center enhances that process by incorporating AI, updated measurement solutions, and other perks for brands. Visit Tubefilter for more great stories.

YouTube used its NewFronts pitch to highlight some improvements to its creator partnerships hub, but that's not the only Google-owned marketing service getting a glow-up. The tech giant is also improving its campaign management solution, Display and Video 360. The goal is to let advertisers target a variety of formats -- including live sports. Stop me if you've heard this one before: Many of Google's latest ad enhancements utilize AI. Gemini will provide automated assistance to campaign managers by curating media packages. Visit Tubefilter for more great stories.

Google's John Mueller responds to a question about search results that display outdated branding for a site that rebranded over ten years ago. The post Google Responds To Error That Causes Old Branding To Persist In SERPs appeared first on Search Engine Journal.

Apple's system will operate similarly to advertising in Google Maps, allowing retailers and brands to bid for ad slots against search queries.

A mentor talks to you about your career, offering guidance, perspective and a sounding board. A sponsor talks about you when you’re not in the room.

LG showcased a bevy of new offerings, including ad capabilities and content exclusives.

Free streaming service Tubi has announced its newest YA romance, set in the world of competitive video games. “Game On” is set to star Sky Katz (“Surviving Summer”) and Case Walker (“The Other Two”), as well as video game legend Nolan North, who is known for his voice work in video game series such as […]

And now, back to Tom Scott’s regularly scheduled programming. On Monday, dormant internet star Scott posted his first YouTube video since Jan. 1, 2024, when he announced his decision to step away from the weekly grind of content creation. Scott, who still boasts more than 6.6 million subscribers on the video-sharing platform, didn’t just stop […]

More job cuts have come in Spotify’s podcast group, including layoffs at The Ringer, the streamer’s podcast network and sports and pop culture site. The layoffs Monday affected 15 employees, about 3% of the podcast organization, with most cuts coming at The Ringer and Spotify Studios, a source says. The changes are being described internally as […]

The PR and experiential campaign was created by John Doe.

She previously led marketing at Starling Bank for eight years.