News
10,204 articles covering the AdTech ecosystem
Scale gets you in the door, but workflows keep you embedded
AI makes software easier to replicate. The vendors that last become part of how customers operate every day. The post Scale gets you in the door, but workflows keep you embedded appeared first on MarTech.
Why your best campaign may not deserve more budget
Doubling spend on a winning campaign can drive costs instead of revenue if there is no new demand to capture. The post Why your best campaign may not deserve more budget appeared first on MarTech.
ChatGPT ad delivery struggles are testing advertiser patience
OpenAI's ChatGPT ad pilot faces under-delivery and other reporting issues, ultimately testing marketers' patience.
Amid falling traffic, publishers are investing in engagement, registration and citations
Michael Silberman, evp, media strategy, Piano As consumer use of AI search accelerates, publishers are seeing precipitous traffic declines. According to Piano’s benchmark data across hundreds of publisher sites, search traffic dropped by 36%, revenue fell by 16% and the overall audience across all sources was down 9%. When Google surfaces an AI-generated answer at […]
Uber Advertising, the NFL, WPP Media and Mazda are among the finalists of the 2026 Digiday Media Buying and Planning Awards
The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees leaned on emotionally driven narratives and audience-driven personalizations to deliver connected, full-funnel experiences at scale. Nominees in the Media Campaign of the Year category include Uber Advertising, which built a […]
How Apparel Brand Tuckernuck Devised The ‘Why’ Behind Its CTV Ad Performance
Brands should be able to see all of their own data. That doesn’t sound like a controversial statement. However, many ad platforms obscure parts of their clients’ data because the results are unpromising, discreditable or difficult to convey, according to Dan Larkman, CEO and founder of performance CTV tech company Keynes. Keynes’ goal is to […] The post How Apparel Brand Tuckernuck Devised The ‘Why’ Behind Its CTV Ad Performance appeared first on AdExchanger.
Publicis Health Media’s Diana Bernstein: Can Healthcare Marketers Balance Personalization With Privacy Requirements?
MIAMI — Healthcare marketing faces the challenge of delivering relevant, personalized messaging while maintaining strict data privacy compliance, requiring sophisticated approaches that gather cross-device signals without compromising patient confidentiality. “We have to make sure that we’re doing this in a very data privacy safe way and making sure that we’re delivering that messaging to ultimately […]
MarTech Interview with Kouros Esfahany, Chief Technology Officer @ Locality
Kouros Esfahany recently joined Locality as their Chief Technology Officer to lead the platform’s next phase of innovation. MarTechSeries caught up with Kouros for a quick chat: __________ Tell us about yourself and what you’re most looking forward to at Locality? I’ve spent my career at the intersection of media, data, and technology, helping advertisers […]
impact.com to Power Minecraft’s First-Ever Affiliate Program
New partnership reflects the industry’s shift toward creator-led marketing and supports the development of a robust affiliate program for gaming creators impact.com, a global infrastructure for partnership-driven commerce, announced that it will power Minecraft’s first-ever affiliate program, making it easier for creators to earn from the Minecraft content they already share with their communities. The program will […]
DXC Launches One of Its Most Powerful Growth Engines: DXC Engineering
DXC formally elevates its engineering division as a distinct service offering within its Consulting & Engineering Services (CES) organization combining deep domain-specific solutions, a powerful ecosystem of strategic technology partners, and AI-enabled solutions 11,000+ engineers across 29 countries within CES, DXC’s broader 40,000-strong Consulting & Engineering Services organization A rapidly growing engineering market where DXC’s […]
Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy via @sejournal, @gregjarboe
"Influence is the new traffic." Rand Fishkin's argument and MIT's AI Labor Exposure Map landed in the same week and pointed at the same problem. The post Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy appeared first on Search Engine Journal.
Should an agency be judged by its diversity?
The Campaign Podcast questions how far up the agenda diversity is for agencies and clients, and whether businesses should be assessed on this basis.
Dept hires former Droga5 CSO Dylan Williams
Williams also led strategy at Publicis and Mother.
Mantis Launches ‘Mantis Video’ to Help Publishers Compete for Video-First Briefs
Brand safety has often been a thorn in the side of premium publishers. In theory, it should work in their favour. Big media companies often emphasise the safety of running ads alongside professionally produced content compared to the wild west of social media. But in practice, news and magazine brands still frequently see their content Read More
The Measurement Gap in APAC’s OOH Market, and Why It’s Time for Change
Lifesight's Peter Madani tells us why OOH is the hottest format in the APAC region, and why digital OOH can make a massive impact... The post The Measurement Gap in APAC’s OOH Market, and Why It’s Time for Change appeared first on ExchangeWire.com.
Fame: The Planner’s Power Tool in an AI World
In her latest column, Jessica Treasure of Bountiful Cow looks at why, even in an AI world, the fastest way to be known at scale is still fame… The post Fame: The Planner’s Power Tool in an AI World appeared first on ExchangeWire.com.
Digest: CNN Sues Perplexity Over AI Copyright; Amazon Launches Bidstream Signal Tools
In today’s Digest, we cover Perplexity facing a CNN lawsuit over a copyright dispute, Amazon launching new bidstream signal tools, and Pichai downplaying fears around ‘Google Zero’. The post Digest: CNN Sues Perplexity Over AI Copyright; Amazon Launches Bidstream Signal Tools appeared first on ExchangeWire.com.
Pubstack to Host Live Webinar on SSP Throttling & Its Impact on Publisher Revenue
Pubstack, the publisher monetisation platform, has announced a free live webinar taking place on Tuesday, June 16th at 3:00 PM CET, titled "Why Buyers Ignore Most Publisher Inventory: The Hidden Impact of SSP Throttling". Led by co-founder and CSO Loïc Sfiligoï [...] The post Pubstack to Host Live Webinar on SSP Throttling & Its Impact on Publisher Revenue appeared first on ExchangeWire.com.
How publishers are modeling – and mitigating – a future with significantly less Google search traffic
Publishers are modeling the business impact of a zero-click future and developing growth strategies for the Google AI search era.
Ad Tech Briefing: Containerization moves from concept to competition
PubMatic’s launch underscores a broader shift to push decisioning into the supply path.
Rising gas prices may push more household spending toward Amazon
The spike has squeezed household budgets and changed how people shop. Consumers are pulling back on discretionary spending and foot traffic is in decline.
Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators
Creator programs are changing as retailers like Target and Aerie realize they require a multifaceted approach that doesn't just rely on affiliate links.
Meta’s Customer Disservice Bots; Paying For Performance
Meta AI is opening the door for hackers; Does performance marketing work for luxury brands?; and advertisers still don’t trust their agencies much. The post Meta’s Customer Disservice Bots; Paying For Performance appeared first on AdExchanger.
Digital Advertising Needs Guardrails For AI
The biggest AI risk in digital advertising is probably not the one most people are talking about. It’s not creative generation. It’s not job replacement. It’s not whether AI can optimize campaigns faster than humans. The real risk is what happens when autonomous systems begin making commercial decisions without clear ownership, governance or accountability. That […] The post Digital Advertising Needs Guardrails For AI appeared first on AdExchanger.