News

The deal will boost both ad revenue and subscriptions, which grew by 300,000 in the last year.

From perishables to private label dry goods, Sam’s Club, Costco and BJ’s saw food sales tick up in their most recent quarters.

Inflation pushed dollar stores to expand their price points. Higher-income shoppers, pressured by the same headwind, came along for the ride.

The online pet company said one recent take-private proposal was withdrawn and another "did not adequately reflect the value of the company."

The running brand is restructuring to focus global leaders on long-term priorities like market and category expansion.

The real estate magnate’s son Eli Simon on Monday took over as CEO and president and will also continue as chief operating officer.

Dataminr for Cyber Defense, the first unified solution from the acquisition of ThreatConnect, fuses real-time intelligence with detailed internal posture to contextualize, prioritize, and automate the entire threat management lifecycle Dataminr, the leader in AI-powered real-time event, threat & risk intelligence, launched Dataminr for Cyber Defense, a suite of preemptive threat and exposure solutions that […]

New edge integration enables real-time AI bot detection and creates a structured monetization pathway for AI-driven access to publisher content. Arc XP, the content platform and operating system built for ambitious media companies, announced a new integration with TollBit, the leading platform that helps publishers and creators monitor, manage, and monetize AI usage of their […]

Strata goes beyond standard diffusion models, generating fully editable, layered video compositions that are always on brand. Idomoo announced Strata, a generative AI foundation model that redefines how brands create video content. Unlike standard diffusion-based models that output a single, flat video file, Strata generates layered compositions that can easily be edited and personalized at […]

ConnectAndSell is a Leading AI Sales Acceleration Platform Serving B2B Organizations Across Healthcare, Financial Services & Technology Industries Proposed Acquisition Strengthens Banzai’s Marketing and Sales Software Platform with Established Revenue-Generating Business Banzai International, a leading AI marketing technology company, announced that it has reached an agreement on terms to acquire assets of ConnectAndSell, Inc. (“ConnectandSell”), an AI-powered […]

Joint offerings combine AI intelligence and identity governance to help organizations deploy AI that is intelligent, secure, compliant, and operationally resilient from day one BeyondID, a leading AI-powered Managed Identity Solutions Provider (MISP) and KeyData Cyber Family Company, and Nexera, a leading provider of production-grade AI systems and managed operations, announced a strategic partnership to help […]

Vision and Intelligence. Aligned. March Networks, a global leader in intelligent video surveillance and business intelligence, and VIVOTEK, a leading global provider of IP cameras and cloud video solutions, jointly announced the merger of VIVOTEK’s branded business (OBM) with March Networks to deliver greater scale and a stronger, end-to-end video security portfolio spanning cloud, hybrid, […]

Bowen Yang and Matt Rogers have inked a multiyear renewal of their exclusive deal for pop-culture podcast “Las Culturistas” with iHeartMedia and Will Ferrell’s Big Money Players Podcast Network. The deal comes as “Las Culturistas” celebrates its 10-year anniversary and marks the milestone with a special episode featuring Nicole Kidman. Launched in March 2016, “Las […]

The brand will serve as the official automaker of the league, a move that arrives on the heels of MLB achieving record sponsorship revenue.

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG takeover and more.

In this panel discussion, marketing experts from StatSocial, Agility, Crumbl, Lucchese Boot Company and Paramount come together to explore how leading agencies and brands are putting social audience data to work in meaningful, measurable ways.

David Dugan, formerly an ads leader at Meta, joins OpenAI as its vp and head of global ads solutions.

At its NewFronts event in Manhattan, Google unveiled a suite of updates to its popular ad buying platform.

YouTube is positioning itself as a comprehensive operating system for creator marketing—a shift that could unseat third-party creator platforms.

Google got to talk about its two favorite things during its presentation at the IAB’s NewFronts on Monday: AI and creators. It announced multiple new features coming to YouTube and DV360 for CTV and video advertisers. First up, YouTube is expanding its Creator Partnerships Hub (formerly BrandConnect and FameBit before that) to include a new […] The post Google Is Pitching Buyers On Gemini And YouTube Creators At The NewFronts appeared first on AdExchanger.

The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr., Hardee’s and the Red Burrito and Green Burrito brands, initially dealt with the challenge of targeting and scale by consolidating marketing under one national […] The post Carl’s Jr. And Hardee’s Marketing Goes Regional With Amazon Ads’ Streaming Media appeared first on AdExchanger.