News
20,220 articles covering the AdTech ecosystem
Google, UPS Hit With Privacy Suit Over Package Tracking
Two California residents have filed a privacy lawsuit against Google and United Parcel Service over a feature that enables people to track package deliveries from a box on a Google search page.
Meta Blasts New Mexico Request For $40 Billion Fine
"Such a massive penalty would cause legitimate businesses to flee New Mexico in droves and would run roughshod over a host of constitutional protections," Meta argued in papers filed late last week with Santa Fe County Judge Francis Mathew.
Bumble Acquired For $1.3 Billion, Goes Private
Bumble - the app where women send the first message to match - has been acquired by new owner Ithaca Holdings for $1.3 billion and will soon become a private company.
Facebook Launches Prompt-Based Feed, Reels Customization
Facebook is inviting users to "fine-tune" their experience by directing the app's algorithms with written prompts related to which content they most want to see on their Feed and Reels pages.
Nielsen: 75% of Americans say they’re football fans
Research from Nielsen shows a significant surge in football fandom in the US on the heels of the FIFA World Cup 2026. Nielsen’s proprietary Fan Insights data show that the number of people identifying as football fans in the US jumped from 66.8 million in July 2025 to 75.2 million in July 2026. Overall, over […]
Ampere CEO: “Ads are the future for streaming”
Guy Bisson, executive director and cofounder at Ampere Analysis, introduced his MIPCOM session The New Economics of Content, why Advertising Matters, by declaring that “advertising is the future (of growth)” in the streaming market and, by 2029, streaming services will make more money from ad tiers than from premium. A comparison between ad-free subscription and […]
Research: 16% US Internet homes have cancelled pay-TV and returned
Parks Associates’ research The New Live TV Model: Skinny Bundles, Sports, News finds that pay-TV churn does not always represent the permanent loss of a subscriber. The firm’s study of 8,000 US internet households shows 16 per cent of US internet households have cancelled a pay-TV service in the past and later returned, demonstrating new […]
PNC Bank’s Victoria Dravneek: Loyalty is Moving From Points Programs to Full Relationships
WASHINGTON, DC — Loyalty programs have long been defined by what they give customers; points, rewards, redemptions. Victoria Dravneek thinks that framing is giving way to something broader and more demanding. “Loyalty is all about building relationships with your clients. It’s not only the value you’re giving them in terms of points or rewards, it’s […]
Omnicom’s Ben Hovaness: Brands Need a Unified Response to AI
Two billion people now use AI platforms regularly, up from a negligible base just a few years ago. For brands, the implications reach across paid media, owned content, and earned media simultaneously. That is precisely why Ben Hovaness argues that no single agency discipline can address them alone. “The biggest impacts that brands are seeing […]
Facebook adds plain language algorithm controls
The platform’s updated system allows users to add or remove interests using a new chatbot prompt.
Pinterest asks brands to send people ‘back into their life’
The company released a marketing playbook outlining how to inspire offline activity instead of encouraging infinite scrolling.
YouTube rolls out AI search chatbot to all US users
The conversational artificial intelligence-powered search option is now available for desktop, mobile and Connected TV.
X launches unified subscription packages
The company is offering five price points for its integrated plans, including a free version.
Meta assists with scam crackdown in West Africa
The company joined Google, Microsoft and others in a larger law enforcement effort designed to disrupt criminal networks.
Reddit announces plans for upcoming US elections
The platform outlined its commitment to election resources and explained how it intends to prevent misinformation from spreading online.
Bing Webmaster Tools Sorts AI Search Queries Into Topics via @sejournal, @MattGSouthern
Bing's AI Performance report adds a view that sorts cited queries into topics and lists queries where other sites are cited but your site isn't. The post Bing Webmaster Tools Sorts AI Search Queries Into Topics appeared first on Search Engine Journal.
Google Opens Private Play Store Section To Vibe Coders
Vibe-coded Android apps can be housed in a private section in the Play Store. The apps must be created through Google AI Studio, a web-based platform for prototyping apps and media with Google's AI models.
Fireball Taps Into 'Romantasy' Craze With Limited-Edition 'Smut Stash'
The Smut Stash, which is disguised as a steamy romance novel with red-and-gold detailing, has a secret compartment made to hold two 50mL bottles of Fireball Torch'd Vanilla.
AI Transforms Advertising Into Shopping With Fewer Clicks: TikTok’s David Kaufman
TikTok has already mastered the art of turning a casual five-minute video break into an hourlong expedition through cooking tutorials, dance routines and questionable life advice. Now it wants to make sure advertisers get something out of that journey besides a few million impressions and a congratulatory dashboard. The social media platform is expanding its […]
Can YouTube’s €8.4 billion economic contribution get it a better deal in Europe?
For the second year in a row, YouTube has brought its Economic Impact Report across the pond. The eminent platform broke down its capital contributions across Europe as part of its effort to promote more harmonious dealings with continental regulators and media companies. The report claims that YouTube's creator economy added €8.4 billion to the European gross domestic product (GDP) in 2025. That ecosystem supported more than 220,000 of what YouTube calls "full-time equivalent" jobs. Visit Tubefilter for more great stories.
Google Adds Experimental Soft Navigation Metrics To CrUX via @sejournal, @MattGSouthern
Experimental Core Web Vitals that count in-app page changes are now in the Chrome UX Report, with Search Console set to follow. The post Google Adds Experimental Soft Navigation Metrics To CrUX appeared first on Search Engine Journal.
TikTok Wins Popularity, Instagram Keeps Crowds, Teens Still Love Spending Parents' Money: Piper Sandler
Teens can be remarkably loyal to their favorite platforms while showing considerably less affection for the brands trying to reach them.
Yandex Suffered Data Center Losses After Drone Strikes
The Moscow Kremlin is investigating how much financial loss Yandex, which supports AI and search in Russia, has incurred after last week's drone attack on three of its data centers. One is used to train its AI models.
Netflix scores World Cup 2030 rights in Spain, Andorra
Netflix has announced that its will exclusively broadcast every match of the FIFA World Cup 2030 to subscribers in Spain and Andorra. It marks the first time the streaming giant will host action from the world’s biggest football tournament. With defending FIFA World Cup 2026 champion Spain serving as one of the competition’s three host […]