News
10,204 articles covering the AdTech ecosystem
The Trade Desk Appoints Nate Olmstead CFO After a Year of Executive Turnover
Olmstead will join the company on July 9 and report to CEO Jeff Green.
PFU America, Inc. Unveils PaperStream® AI to Transform Document Capture with Intelligent Automation
New AI-powered extension enhances PaperStream Capture Pro and Pro Premium to deliver fast, more accurate data extraction and workflow efficiency PFU America, Inc., the U.S.-based subsidiary of PFU Limited and the leader in document scanning solutions, announced the launch of PaperStream® AI, a powerful new AI-driven extension to its flagship PaperStream Capture Pro and Pro Premium software suite. […]
TwelveLabs Bring Its Video Understanding Technology Directly to Creators
Company introduces Rodeo, an AI-powered creative copilot that transforms raw video footage into finished stories in minutes TwelveLabs, the video understanding company, today announced the availability of its newest innovation: Rodeo. As TwelveLabs’ first application-layer product. Rodeo brings AI agents directly into video production workflows, enabling creators to find, edit and assemble footage using natural […]
Taggbox Reinvents the Social Media Widget Experience for Businesses Seeking Higher Website Conversions
Taggbox introduces advanced social media widget capabilities designed to help brands drive higher engagement and website conversions. Taggbox introduces an enhanced Social Media Widget solution designed to help businesses transform social content into engaging website experiences that drive trust, engagement, and conversions. Taggbox, a leading social media aggregation and UGC platform, today announced significant enhancements to its Social […]
Hightouch Launches Exposure Log Matching for The Trade Desk
Advertisers and media networks can now tie campaign exposure directly to their own consented customer and household records, delivered straight to the warehouse without an intermediary identity layer. Hightouch, the leading Composable CDP and Agentic Marketing Platform, announced Exposure Log Matching for The Trade Desk. The new Match Booster capability resolves The Trade Desk’s Raw […]
PubMatic Launches Decision Fabric on AgenticOS, Giving Partner Decision Models a Native Environment Inside the Programmatic Supply Path
inPowered AI, MiQ, Chalice AI and SWYM.AI to Pilot New Capability, Running Buyer and Algorithm Intelligence Inside the Auction Alongside PubMatic’s Active AI Agents PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced Decision Fabric, a containerization layer built on AgenticOS that runs partner decisioning models natively inside the programmatic supply path. […]
Apex Lubrication LLC Chooses Solace to Bring Real-Time AI Intelligence to Industrial Conveyor Operations
Integrating OmniView Platform with Solace Agent Mesh will deliver predictive maintenance, automated reporting and centralized visibility across client manufacturing facilities Solace, the real-time data platform for the agent-native enterprise, announced that Apex Lubrication LLC, a leader in conveyor lubrication, chain monitoring and plant reliability, together with its long-standing partner Mighty Lube, will deploy Solace Agent […]
Hyland Launches Next Wave of AI Platform Innovations to Unlock the Content-Powered Agentic Enterprise
Company enables global organizations to scale agentic automation with new technology blueprint powered by the Content Innovation Cloud Hyland, a global leader in enterprise content management (ECM) and the pioneer of the content-powered agentic enterprise, unveiled a bold new wave of platform innovations at CommunityLIVE 2026 designed to move AI from experimentation to enterprise-wide adoption. Powered by […]
Orbit Analytics Introduces Vega Engine to Modernize Enterprise Data Pipelines
New pipeline execution engine helps enterprises move, transform, validate, and monitor data across ERP systems, cloud applications, and modern data platforms. Orbit Analytics announced Vega Engine, a new generation of its enterprise data pipeline technology designed to help organizations connect, process, and prepare business data for analytics, reporting, and AI-enabled decision-making. Vega Engine is built for […]
OtterlyAI Launches a Public API, a Claude Skill, and a Marketplace of 101+ Marketing Workflows for AI Search
Brand visibility data now runs wherever marketing teams work, including Claude, n8n, and other tools, with a community marketplace where users can submit their own agent workflows OtterlyAI, the AI Search Optimization Platform, released three product updates that move brand visibility data out of the dashboard and into the tools marketing teams already use: a […]
Trust is the new currency in commerce media
Trust, not attention, is becoming commerce media’s most valuable growth driver.
Hyundai’s CMO on how to make the most of an official World Cup sponsorship
The automaker’s U.S. marketing campaign around the tournament, “Next Starts Now,” spans TV ads, social media, experiential activations and more.
Café Bustelo turns Latin culture into temporary tattoos ahead of World Cup
The J.M. Smucker brand’s “Game Face” campaign taps into the iconography of tournament heavyweights Argentina, Brazil, Colombia and Mexico.
Walmart Connect expands offsite advertising ambitions with Yahoo, Magnite
The move, which will eventually include additional partners, allows advertisers using Yahoo’s demand-side platform to access Vizio inventory through Magnite.
NBCU points to premium video’s broad value as social marketing rises
The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in its absence.
Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results via @sejournal, @MattGSouthern
A study found star ratings alone didn't predict small business performance. Active ORM did. Here's what that means as AI narrows local visibility. The post Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results appeared first on Search Engine Journal.
Google CEO Sundar Pichai Downplays Google Zero Concerns via @sejournal, @martinibuster
Google CEO Sundar Pichai downplays Google Zero concerns, saying low-quality clicks are being filtered out. The post Google CEO Sundar Pichai Downplays Google Zero Concerns appeared first on Search Engine Journal.
EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business via @sejournal, @Dixon_Jones
What if a single file could tell AI systems exactly what your organization knows and where the evidence lives? That's the EntityMap proposal. The post EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business appeared first on Search Engine Journal.
Carat hires Jellyfish's Laura Crichton as client MD
Appointment follows Flora Kong's move to Dentsu X.
OpenAI UK ads trial: four holdcos invited to spend more than £1m
Trial will begin in the coming days.
Wonderhood Design wins project for beauty brand Vieve
The appointment follows a competitive pitch.
The attention game has changed, and brands need to level up
Gaming platforms are evolving beyond just entertainment.
Hawkstone Farmers’ Choir wins Britain’s Got Talent as final draws 4.5m viewers
Biggest peak for ITV in 2026 outside sports fixtures and Coronation Street and Emmerdale’s crossover.
Tinder breaks up with 'hellos' in its European campaign
The work promotes the launch of Tinder's Astrology Mode and a redesigned Music Mode.