4,556 articles covering the AdTech ecosystem
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (23rd March, 2026) announced a successful collaboration with Vocento, one of Spain’s largest media groups, through its Demand Hub solution. Vocento is the number one media group in [...] The post Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub appeared first on ExchangeWire.com.
Rebecca Callaghan has been promoted to the newly-created role of head of out-of-home (OOH) at Azerion; the move signals the omnichannel advertising platform’s ongoing commitment to investing in programmatic digital OOH (pDOOH) to ensure it is a fully-fledged element of [...] The post Azerion Promotes ‘Leading DOOH Specialist’ Rebecca Callaghan to Head of Out-of-Home appeared first on ExchangeWire.com.
Mother London and director Vedran Rupic present the ultimate test of one’s belief in chicken.
All the major platforms will host shows for brands and agencies to sell them on new AI, ad tech, data, creators and more.
The ad tech industry takes sides over programmatic transparency in knockout DSP battle.
Here are the executive moves you need to know this week.
Coralogix and Skyflow are launching a strategic partnership designed to help organizations safeguard sensitive customer data within logs. This collaboration ensures robust data protection without compromising the ability to perform searches, investigations, or leverage AI-driven operations. Enterprises can now keep sensitive customer data out of logs, dashboards, and downstream tools while preserving observability. Skyflow and […]
Circles, a global digital telecom software company, and Huawei, a leading global provider of information and communications technology (ICT) infrastructure and smart devices, have signed a strategic collaboration agreement to explore the joint delivery of AI-native, next-generation digital telecom solutions for operators worldwide. The collaboration aims to combine Huawei’s robust network and cloud capabilities with […]
WordPress.com, Automattic’s hosted website platform built on the open source WordPress software, announced the launch of new write capabilities for its Model Context Protocol (MCP) server. The update enables AI agents — including Claude, ChatGPT, and Cursor — to create, edit, and manage content on WordPress.com sites directly through natural conversation, on behalf of users. […]
You probably organize your marketing department by channel. You have a social team, an email team, and a brand team. This old way is broken because AI moves way faster than your weekly status meetings. The old setup creates roadblocks that slow you down and kill new ideas. To survive, you have to rethink how […]
WPP also found “disparity” inside its own company as some US-based colleagues on executive committee earned more than CEO.
It was created by McCann London.
Ogilvy UK created the work.
Marketing teams risk flooding channels with low-quality AI slop. Learn how to balance speed with strategy and protect brand integrity. The post AI commoditizes marketing execution and elevates judgment appeared first on MarTech.
Stop being invisible to AI search. These 5 strategies will get your brand cited and recommended by AI engines. The post 5 GEO Strategies To Make AI Search Engines Recommend Your Brand In 2026 appeared first on Search Engine Journal.
Creators had already become too big to ignore. Now, for a different set of reasons entirely, it has become too important to get wrong.
Lord believes the lack of transparency across the agency world is something that AI can improve upon.
The News/Media Alliance has signed an AI licensing deal that lets its 2,200 publisher members opt in to monetizing RAG-driven enterprise demand.
As audit fallout escalates, the deeper conflict points to a structural power shift in programmatic advertising.
I created a game that has AI agents represent buyers and sellers in an ad deal. Then I asked Wpromote’s Skyler McGill and Butler/Till's Ryan Lammela to test it out.
What a spate of joint signings between Reign Maker Group and Paradigm Talent Agency tells us about diversifying talent and owning media in the creator economy.
During its latest quarterly earnings report on Thursday, Alibaba reported revenue that fell below analyst expectations.
The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway? The post The New Data Buyer In Town; The Old Agency Buyer Of AI appeared first on AdExchanger.