News
20,229 articles covering the AdTech ecosystem
Building a Brand Customers Believe In
This post was created in partnership with Fluent Consumers can tell when a brand doesn’t have an authentic purpose—but they’ll go the distance for brands that do. During an ADWEEK […]
The Chicago Bulls Logo Controversy Is Not What It Appears to Be
Social media is having a cow about the size of the Bulls logo vs. sponsor Plus500.
Brandweek 2026: The New Rules of Sports Partnerships ft. NWSL’s Jessica Goldstein
Why great sponsorships need more than assets.
4 Creative and Marketing Leaders on Turning Legacy Brands Into Cultural Icons
Plus, why product innovation must precede any brand refresh.
Marketers are confident in their targeting, but 9 in 10 expect it to change in the next year
New research has revealed that 90% of marketers expect to change their audience strategy within the next 12 months, despite 92% saying they are confident their current targeting reaches the right people The post Marketers are confident in their targeting, but 9 in 10 expect it to change in the next year appeared first on New Digital Age.
Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers via @sejournal, @MattGSouthern
Google added Gemini 4 Argon to AI Mode for paid subscribers and opened the model to developers, enterprises, and the Gemini app. The post Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers appeared first on Search Engine Journal.
Skydance: Ad Revenue Will Reach $21B By 2027
The newly formed Skydance Inc. now encompasses a portfolio of major streaming platforms, including Paramount+, HBO Max, Pluto TV and discovery+.
Court Sides With Hospital In Suit Over Meta Data Sharing
Washington's wiretap law didn't prohibit a Seattle hospital from automatically transmitting data about users' search activity to Meta via embedded analytics code.
Steve Fuller And The Trouble With Truth
Author of "Post-Truth: Knowledge as a Power Game" says AI's mixing and matching quotations "might end up producing something that effectively is the truth."
AI Company Plans To Seek New Hearing In Copyright Fight With Thomson Reuters
Ross Intelligence indicated it will seek a new appellate hearing in a closely watched dispute over whether it infringed copyright by training its legal research service on material owned by Thomson Reuters' Westlaw.
Microsoft Ad Firm Hit With 'Record' Fine In Norway
Norway’s Data Protection Authority, Datatilsynet, has hit a Microsoft-owned advertising company, Xandr, with a $9.6 million fine for sharing sensitive data on Grindr users. The fine -- the largest ever imposed by the authority -- was issued because “the breaches we identified were very serious,” said Line Coll, director general of Datatilsynet. According to Datatilsynet, Xandr conducted advertising auctions inside Grindr that could have exposed data on users, including information on sexual orientation, to thousands of companies.
Google Ads Moves Toward Suggestion Targeting For Lookalike Segments
Google Ads is moving toward suggestion-based targeting for its Lookalike segments in a move away from strict targeting restrictions, Search Engine Land reports. This will give Google systems the flexibility to use audiences as a starting point, not as a strict boundary. And it will help Google’s AI find conversions, although advertisers may have less control over who sees their ads. The evolution will occur by default.
Skydance Names Execs From Paramount, Warner Bros.
Skydance has moved executives from Paramount and Warner Bros. to oversee sales -- both international and domestic -- of the Paramount and Warner Bros. Discovery television library, Media Player News reports. David Decker, the president of content sales for WBD, was named president of content sales for Skydance. Jay Askinasi was appointed as chief revenue officer, the same title he held at Paramount. Also moving under Skydace is Ray Hopkins, president of U.S. Networks distribution at Paramount, who will hold the same title at Skydance, overseeing all broadcast and cable TV networks, including CBS. Three executives are departing as part of this reshuffling: Ryan Gould and Robert Voltaggio, former co-presidents of U.S. advertising sales at WBD, and Scott Miller, president of networks and streaming distribution.
Turmoil Behind The Scenes Of New NBC Sitcom Is A Bad Omen
A new NBC sitcom revives memories of the era when the networks churned out dozens of shows each season and most of them never reached a second season or even a second month.
Publicis Grew 5% In Q3, Maintains Full-Year Outlook
In Q3, connected media (including media, commerce, CRM and influencer marketing), represented 62% of the Groupe's total net revenue and posted a high-single-digit gain in the period.
Publicis Q3: AI, Media, Tech - In That Order
"AI adoption is moving at two different speeds," Publicis chief Arthur Sadoun said, noting: "This creates two different investment dynamics: urgency to spend on marketing to protect and grow revenue, and more measured investments to enterprise transformation."
Meta Launches AI Model To Power Digital Assistants
Meta has debuted "Muse Wonder," an artificial intelligence (AI) model that it says is its most advanced feature for powering digital assistants, as it seeks to create AI-derived revenue sources beyond its online ad business, CNBC reports. Meta had launched Muse, its AI agent app, last month. Muse users will need a monthly subscription to access Muse Wonder, with options ranging from $20 to $100. The company says Muse Wonder will help people with online tasks. “When you do real-world tasks, you’re going to get roadblocks and you’re going to get things that come up or various setbacks,” said Alexandr Wang, AI chief at Meta. “We specifically tried to train the model to be able to try other approaches instead of stalling and then checking back in with the user at any time.”
Agentic lessons for advertisers after more than 100 successful campaigns
After a year of testing agentic advertising in the real world, certain patterns for use are now clear, including that guardrails are key and differentiated judgment determines performance.
To Sell ChatGPT to Businesses, OpenAI Is Going Back to Field Marketing
The AI company is betting on face-to-face engagement to turn ChatGPT's widespread consumer recognition into enterprise sales.
Amazon News, Politico and Warner Bros. Discovery are finalists for the 2026 Digiday Awards finalists
This year’s Digiday Awards finalists demonstrated how innovation, audience insights and multiplatform storytelling can work together to create more engaging and accessible experiences. Their work reflected a focus on understanding audiences, reaching them across channels and turning creative investments into measurable results. These nominees represent a media landscape where effective storytelling must balance experimentation with […]
Curiosity Creates 'Extra' Tribute To 'Cincinnati Enquirer'
After nearly 200 years, the newspaper is entitled to a refresh.
Apple unveils Apple TV 4K with Siri AI
Apple has announced the next generation of Apple TV 4K, featuring Siri AI, an entirely new version of Siri powered by Apple Intelligence, evolving how users search for, discover, and consume their desired content through a full-screen Siri AI experience. With built-in far-field microphones, Apple TV 4K also lets users talk to Siri completely hands-free. […]
Hot Wheels Let’s Race: Attack of the T-Rex to premiere on Netflix
Mattel Studios has announced Hot Wheels Let’s Race: Attack of the T-Rex, an all-new animated special coming to Netflix on October 20th. Marking the return of Hot Wheels Let’s Race, the latest installment sends Coop and his crew on their biggest adventure yet as they race to save Hot Wheels City from a prehistoric threat. […]
Nordstrom expands FAO Schwarz offerings, debuts new app features for holidays
The department store revamped its Nordy marketing character and is offering same-day beauty deliveries at select locations this season.