News

RTL’s Sky Deutschland Acquisition Makes it Germany’s “Main Aggregator”

RTL this morning announced it has completed its acquisition of Sky Deutschland, in a €68 million deal designed to strengthen the European media business in the face of competition from global streaming giants. The acquisition sees RTL Group take full ownership of Sky's businesses in Germany, Austria and Switzerland, including customer relationships in Luxembourg, Liechtenstein Read More

Rise Launches Agentic Bid Enrichment: Real-Time Intelligence on Every Bid Request

Rise, the intelligent supply platform, today (1st June, 2026) announced the launch of Agentic Bid Enrichment, an AI-powered intelligence layer embedded directly inside its platform that generates real-time intent signals on bid requests, including traffic with no user identifiers. According to [...] The post Rise Launches Agentic Bid Enrichment: Real-Time Intelligence on Every Bid Request appeared first on ExchangeWire.com.

MarkApp and VIZIO Ads Expand Premium CTV Reach Across Smart TV Environments

MarkApp has announced a strategic collaboration with VIZIO Ads, expanding access to premium Connected TV opportunities across smart TV environments. The partnership strengthens MarkApp’s ability to support advertisers, agencies, and trading partners with scalable CTV activation, improved audience reach, and stronger [...] The post MarkApp and VIZIO Ads Expand Premium CTV Reach Across Smart TV Environments appeared first on ExchangeWire.com.

Fifty Appoints Former Croud and Precis Director Matt Chinn as Growth & Partnerships Director

Former Croud and Precis director Matt Chinn has joined Fifty, the audience intelligence and media solutions partner, today (1st June, 2026) as its new growth and partnerships director. The post Fifty Appoints Former Croud and Precis Director Matt Chinn as Growth & Partnerships Director appeared first on ExchangeWire.com.

Media agency concerns persist, and are more complex for advertisers, 10 years after transparency investigation

ANA survey reveals significant concerns remain on media transparency, which has only grown more complex.

Meet 13 B2B creators brands are betting on in 2026

A growing cohort of B2B creators is dominating LinkedIn feeds, turning their expertise in marketing, tech, finance and workplace culture into large audiences—and, increasingly, full-time careers.

10 agency reviews to know about

Heineken, Subway and Oreo maker Mondelēz are among the brands making agency changes.

7 key agency and marketing job moves to know about

Here are the executive moves you need to know this week.

How CMOs can become CEOs—advice for those seeking the top C-suite job

CMOs have rarely landed the top job, but times could be changing. Here’s how to take advantage.

CTV isn’t losing. Social video is just growing faster

A brand’s most useful insight is not channel reporting in isolation, but an end-to-end view of campaign architecture.

Jason Momoa teaches the world to play in Lego’s new global brand film

The actor stars in a Rhys Thomas-directed spot promoting play ahead of World Play Day on June 11.

Lego - Jason Momoa’s Plans to Get the World Playing - 2m36s

Jennifer Lockhart

Sightly has appointed Jennifer Lockhart as SVP of Sales.

Hennessy - Very Special Cocktails - 30s

Ikea turned the sunniest square meter in Sweden into a mini destination

The retailer and agency NoA Åkestam Holst turned 20 years of solar data into a new visitor experience.

4 Trends to Watch During TV Upfront Season

ADWEEK spoke with ad leaders from Disney, Netflix, Amazon, and more, and here are the trends that stood out.

Wyclef Jean on Owning the Future of the Creator Economy

Why 1,000 true fans matter more than millions of streams.

How Lionel Messi Became the Face of 1 in 4 World Cup Ads

Soccer’s GOAT fronts campaigns from Adidas, Michelob Ultra, Lay’s, and more ahead of this year's tournament.

In World Cup Ad, Hyundai Signals Its Future Ambitions With Players You Don’t Know Yet

The average age of a soccer player debuting in one of Europe’s “Big Five” leagues is 21.7 years old, according to the International Centre for Sports Studies. That means tomorrow’s […]

This New Tool Cuts Out Identity Providers By Linking Trade Desk Data With Brands’ First-Party IDs

A solution built by agentic marketing startup Hightouch seeks to cut out identity intermediaries, allowing advertisers to directly match The Trade Desk exposure data logs with their own first-party datasets.

Why the Industry Needs to Stop Talking About Neutrality

In an AI-enabled world, transparency is the most important lever in adtech

McKinsey frames AI 2.0; Positionless Marketing delivers it by Optimove

AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless. The post McKinsey frames AI 2.0; Positionless Marketing delivers it appeared first on MarTech.

How to prove marketing impact when attribution goes dark

As referral data disappears, this framework helps you measure marketing momentum without relying on perfect tracking. The post How to prove marketing impact when attribution goes dark appeared first on MarTech.

Why marketing measurement needs triangulation

Effective measurement depends on connecting signals across MMM, attribution, and incrementality instead of forcing a single source of truth. The post Why marketing measurement needs triangulation appeared first on MarTech.