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20,229 articles covering the AdTech ecosystem
Hasbro opens studio focused on Dungeons & Dragons
The new Wizards of the Coast Studios in Montréal will focus on developing content for the D&D franchise.
Hillary Clinton to Co-Host Podcast on 2026 Midterm Elections With Kara Swisher for Vox Media, Owned by James Murdoch
Hillary Clinton will get behind the podcasting mic in “High Stakes,” where the former Secretary of State will weigh in on the 2026 U.S. midterm elections in a new limited series with journalist Kara Swisher. Under the deal with Vox Media, Clinton will get a split of ad revenue generated from the episodes alongside Swisher. […]
Open to AI: Hollywood Is Embracing Artificial Intelligence Tools Despite Doomsday Fears
Manhattan Beach Studios in Southern California is a pinnacle of revolutionary technology, home to both the “volume” screens where Jon Favreau filmed the “Mandalorian” franchise and Lightstorm Entertainment, where James Cameron has spent years bringing the Na’vi to life. Tucked away at Stage 21 lies Innovative Dreams, an AI offshoot of director Jon Erwin’s Entertainment […]
Publicis calls AI marketing opportunity a ‘2-speed boat’ as agentic booms
The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business without a pitch.
Heineken Taps GumGum’s Attentive Lift Tool in Double Campaign Flagship
The Heineken Company has leveraged a breakthrough attention tool for two of its flagship campaigns this summer, marking one of the first times the solution has been used in UK markets. Attentive Lift forms part of a new effort by [...] The post Heineken Taps GumGum’s Attentive Lift Tool in Double Campaign Flagship appeared first on ExchangeWire.com.
ADvendio Launches Guardrail Engine
ADvendio announced the launch of its Guardrail Engine, the enterprise execution layer designed to transition the media industry from manual order management to a new standard: Agentic Advertising Execution, Governed by Business. As the market fragments across competing agentic protocols [...] The post ADvendio Launches Guardrail Engine appeared first on ExchangeWire.com.
SuiteDSP Expands CTV & Video Buying Capabilities with Unified Cross-Channel Measurement
SuiteDSP, a global omnichannel demand-side platform, has announced the expansion of its Connected TV (CTV) and programmatic video capabilities, giving advertisers and agencies a more unified way to activate, optimise and measure video campaigns across screens. The expanded capabilities bring CTV [...] The post SuiteDSP Expands CTV & Video Buying Capabilities with Unified Cross-Channel Measurement appeared first on ExchangeWire.com.
The 2027 Independent Agency Operating Playbook
In this forward-looking fireside conversation, Pathlabs CEO Will Lapointe and Chief Strategy Officer Cortland Fondon will unpack what the data says about the operating model independent agencies will need in the year ahead. They will explore why frequent scope changes are outpacing fee changes, why margin pressure increasingly reaches beyond pricing into workflow and staffing, and why AI has become an unavoidable investment even as its economics remain unresolved.
Virtue appoints Shannon Washington president as the Vice-owned agency plots a rebrand
The hire is the latest move in Vice’s repositioning to become a “branded storytelling platform,” according to CEO Adam Stotsky.
Virtual Vanguard: Show Us the Prompt
In our most recent Virtual Vanguard, 12 Marketing Vanguard members gathered to share their real use cases with one another: the agent that turned a two-week versioning process into two […]
Salesforce buys AI analytics startup Loops
Salesforce is buying Loops to help explain why business metrics change, pushing analytics closer to continuous AI-driven interpretation. The post Salesforce buys AI analytics startup Loops appeared first on MarTech.
AdExchanger Names Lauren Wetzel of WPP and Kristi Argyilan of The Trade Desk as 2026 Top Women Special Recognition Award Recipients
FOR IMMEDIATE RELEASE Two of the industry’s most consequential leaders receive the program’s highest individual honors. New York, NY — October 12, 2026 — AdExchanger today named Kristi Argyilan, Chief Commercial Officer at The Trade Desk, and Lauren Wetzel, Global President, Data and Technology Solutions at WPP, as recipients of the 2026 Top Women in […] The post AdExchanger Names Lauren Wetzel of WPP and Kristi Argyilan of The Trade Desk as 2026 Top Women Special Recognition Award Recipients appeared first on AdExchanger.
Freedom Of The Press: Does The Word 'Antitrust' Fit In Here?
The investigation is focused on CNN, NBC, ABC, CBS, and Fox News Channel after they temporarily decline to provide pool coverage of the Trump press conference and other coverage, according to reports.
Reporter’s notebook: Inside Scheels’ sporting goods wonderland
Come for the sporting goods, stay for the animatronic Abe Lincoln. And whatever you do, don’t expect your average retail experience.
Where has the aspirational luxury consumer gone?
High-end brands have raised their prices in the post-pandemic economy. They’re selling less in part because fewer consumers can afford them.
Winning in the Answer Era
AI is not killing advertising. It is changing its job. Advertising will still create demand, introduce brands, and move markets. Paid search, social, display, and retail media will remain essential ways to reach people at scale. But as discovery becomes more conversational, the balance of influence is shifting away from
🤔 AI Visibility… is That a Thing?
Plus, influencer marketing has an infrastructure problem.
Ethan Hawke Stars in Supernatural Horror Podcast ‘Midnight Radio’: ‘There’s an Intimacy to the Audio-Only Medium’
Ethan Hawke is putting on a tinfoil hat for eerie supernatural scripted podcast “Midnight Radio,” slated to hit your earbuds just in time for Halloween. Hawke stars as the host of a conspiracy-themed late-night AM radio show who one night receives a mysterious call from a man claiming to be part of a secret U.S. […]
How Lowe’s is building — and measuring — a full-funnel media network
The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around incrementality and AI optimization.
Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments via @sejournal, @SequinsNsearch
Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions. The post Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments appeared first on Search Engine Journal.
Week in Charts: Bending Spoons CEO on AI’s Impact on SaaS, AI Shopping Takes Off in Saudi Arabia and India, and Social Media to Drive Global Ad Spend
In this week's Week in Charts, Bending Spoons CEO on AI's impact on SaaS, AI shopping takes off in Saudi Arabia and India, and social media to drive global ad spend next year. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Read More
AI Agents Democratises Data Access, and Ad Tech Infrastructure Needs to be Ready
The growth of agentic AI in advertising has led to a massive increase in requests for access to data, says Shantan Kethireddy, Co-Founder and SVP of Data Providers and AdTech at Ocient, and has also democratised access to data. While this brings big opportunities, it also places large burdens on the underlying databased infrastructure which Read More
BIGO Ads Joins Google AdMob as a Bidding Partner
BIGO Ads, the deep learning-based advertising platform under JOYY Inc., announced that BIGO Ads SDK is now generally available via Google AdMob™ mediation platform. This partnership currently supports a diverse range of ad formats, including app open ads, native ads, rewarded [...] The post BIGO Ads Joins Google AdMob as a Bidding Partner appeared first on ExchangeWire.com.
Intent IQ Launches BidPulseSM
Intent IQ, a leader in identity resolution, recently announced the launch of BidPulseSM, a patent-pending methodology for deterministically measuring the accuracy of online identifiers associated with programmatic bid requests. Available at bidpulse.org, BidPulse provides ongoing measurement of identity accuracy across [...] The post Intent IQ Launches BidPulseSM appeared first on ExchangeWire.com.