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10,204 articles covering the AdTech ecosystem
How to balance data control and real-time personalization
Warehouse native CDPs promise cleaner data, but marketers need new strategies to deliver fast, relevant experiences. The post How to balance data control and real-time personalization appeared first on MarTech.
Consumers like AI content until they know it’s AI
Consumers often prefer AI-generated content when it is unlabeled, but trust drops sharply once they learn AI created it. The post Consumers like AI content until they know it’s AI appeared first on MarTech.
Agentforce needed a content layer, so Salesforce is buying Contentful
Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went shopping. The post Agentforce needed a content layer, so Salesforce is buying Contentful appeared first on MarTech.
What Google’s New AI Guide Actually Debunks. And What It Doesn’t via @sejournal, @slobodanmanic
Google said ignore llms.txt for citations. It didn't say ignore machine-readable maps for agents completing tasks. There's a difference worth understanding. The post What Google’s New AI Guide Actually Debunks. And What It Doesn’t appeared first on Search Engine Journal.
Digest: Walmart Names Yahoo & Magnite as Ad tech Partners; Meta Reaffirms Oversight Board Funding
In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO. The post Digest: Walmart Names Yahoo & Magnite as Ad tech Partners; Meta Reaffirms Oversight Board Funding appeared first on ExchangeWire.com.
Your Website Is No Longer The Beginning Of The Purchase Journey
New consumer data shows shoppers are researching, comparing and evaluating value long before they reach a brand’s website The marketing funnel as we know it assumes that a shopper arrives at your site somewhere in the middle of their decision-making process, open to being persuaded and ready to convert. But according to the data, shoppers […]
Linker Vision Unveils Application-Driven Platform for Agentic Video Reasoning on AI Grids, Powered by NVIDIA NemoClaw
Linker Vision, a leading AI platform company in Physical AI and Reasoning AI, announced major expansions of its platform across Taiwan cities and transportation systems, powered by NVIDIA AI technologies. The deployments build on the 2026 scale-up expansion of the Kaohsiung lighthouse infrastructure — one of the world’s largest city-scale AI infrastructure environments — and […]
Hasan Piker, Cenk Uygur Reportedly Barred from Attending SXSW London by U.K. Home Office
Controversial Twitch streamer Hasan Piker and his uncle, broadcaster, Cenk Uygur, have both reportedly been banned from entering the U.K. by the Home Office. The move means they will be unable to attend SXSW London, where they were scheduled to be speaking. Reps for U.K. home secretary Shabana Mahmood did not respond to queries from […]
Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website via @sejournal, @slobodanmanic
Understand the challenges of AI agents visit website authorization. This case raises critical questions about technology and legal rights. The post Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website appeared first on Search Engine Journal.
$3.6bn and counting: Who has won the biggest holdco pitches of 2026 so far?
Jaguar Land Rover, Netflix, Heineken and more have all been in play this year — but which holdcos have come out on top?
Media Buying Briefing: Dentsu’s agentic ambitions and how it plays out in the upfronts
Beth Ann Kaminkow and Will Swayne explained how they’re adapting AI into Dentsu’s processes, as well as what to expect in this upfront market that’s getting underway.
X’s advertiser base is beginning to resemble its pre-Musk era
For the first time, third-party data now proves that X's advertiser profile is slowly returning to what it was pre-acquisition.
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
Read on to learn more about the factors driving that shift, in graphic detail.
How Olly is updating its product detail pages for the AI era
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
Dhar Mann is going to Tribeca X to prove CTV can do TV’s job — and that creators belong in the conversation
Hyper-engaged audiences, lightning-fast production, and a finger on the cultural pulse has made CTV partnerships with creators like Dhar Mann very enticing for brands.
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
The White House’s Dark Patterns; Snowflake Is Hot On Publisher AI Licensing
TrumpRX might be collecting your medical data; Snowflake is trying to get into the AI content licensing game; and travel marketers are feeling the inflation squeeze. The post The White House’s Dark Patterns; Snowflake Is Hot On Publisher AI Licensing appeared first on AdExchanger.
From Open Internet To Open Agent: The Architecture Buyers Were Promised Is Finally Here
You know the call. It happens every month, sometimes every week: The DSP number doesn’t match the SSP number. Nobody is sure whose pixel fired twice. The deal you activated three weeks ago is still not delivering. The brand safety report came back clean, but the placement was anything but. A meaningful percentage of your […] The post From Open Internet To Open Agent: The Architecture Buyers Were Promised Is Finally Here appeared first on AdExchanger.
How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality
ROAS can make any campaign look refreshing, but measuring incrementality is how marketers can tell if the juice was actually worth the squeeze. Apple juice and cider brand Martinelli’s is using that logic to rethink how it judges retail media performance. Although return on ad spend is relatively easy to measure, treating it as the […] The post How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality appeared first on AdExchanger.
Marketers Have Become Followers Of The Cult Of Performance
Let me introduce you to a phrase that’s been pinging around the back of my head for the past year or so: the “cult of performance.” I decided to bring up this so-called cult now – frankly, the idea is still in the marinating stage for me – because of a Chewy ad I saw […] The post Marketers Have Become Followers Of The Cult Of Performance appeared first on AdExchanger.
For The Trade Desk, Travel Data Is the ‘Why’ Behind Retail’s ‘What’
When you search for a flight to Barcelona, you’re not just planning a vacation. You are broadcasting intent – about your income, tastes, upcoming spending, and emotional state. That signal, argues one executive, is among the richest data a marketer can get. Travel data, combined with retail purchase signals, can form what he calls “a [...]
White-Collar Will Be Fully Automated In 18 Months – So What Makes You Different? via @sejournal, @gregjarboe
What makes your content, strategy, or analysis different from what a system could generate? It isn't a skill set, but it's something harder to define. The post White-Collar Will Be Fully Automated In 18 Months – So What Makes You Different? appeared first on Search Engine Journal.
Walmart Connect Partners with Yahoo DSP, Magnite to Expand Retail Media Reach
Walmart Connect is expanding the reach of its retail media business beyond its own platforms, allowing advertisers to access Walmart audiences though a new partnership with Yahoo DSP and Magnite. The move aims to simplify programmatic buying while extending Walmart’s commerce data into connected television and other offsite media environments. The initiative, announced this week by [...]
Sky Bet ad shows nation gone football mad
Anomaly made the campaign to celebrate the Fifa World Cup 2026, with punditry pair Roy Keane and Micah Richards.