4,556 articles covering the AdTech ecosystem
Disney and ESPN achieve new highs for women's tournament ad sales, with pricing up double digits percent-wise.
Chuck Norris, the martial-arts meister turned actor—and, later in life, entrepreneur and ambassador for brands from Toyota to Glock—died on March 19 in Hawaii. He was 86. While Norris never […]
As part of its turnaround the women’s plus retailer closed more than 150 stores and brought lower price points to nearly a third of its assortment.
Google TV is going long on short dramas. The tech giant’s streaming platform is adding a number of microdrama apps to its central hub and has made innovations to make it easier for viewers to find and watch microdramas. The evolution of the format and Google TV’s initiative was the focus of the “Strictly Business […]
2026 Agencies Accenture Song
Research firm Ipsos found that only 1 in 3 marketers have benchmark knowledge of “marketing anchors.”
The Hispanic grocery chain will debut an in-house seafood restaurant that is set to become a staple in its locations.
Smaller food retailers dominated the grocery industry news cycle this week, making headlines for flashy tech innovations, M&A moves and executive promotions.
Prices received by producers of fresh and dry vegetables soared almost 50% in February compared with the month before, the U.S. Bureau of Labor Statistics reported.
For $99 annually, HomeCare+ subscribers can have two in-home visits a year, spanning services like electric dryer vent cleaning and electric water heater flush.
The plus-size apparel retailer reported Q4 total sales decreased 6% and expects the merger with FullBeauty Brands to close in the second quarter.
The fast-fashion retailer announced a two-year partnership with the designer, while the DTC brand launched its Peloton Commercial Series.
In this week's Week in Review: Canal and PPF mull taking Viaplay private, marketers raise principal media concerns in new ANA report, and the UK backs down on AI copyright revisions. Top Stories Canal+ and PPF Could Take Viaplay Private Canal+ and PPF are considering bringing Viaplay into private ownership, according to reports from Bloomberg. Read More
Marketers face growing pressure to deliver measurable results while navigating a fast-changing AI landscape. Leading brands are turning to self-improving AI systems to unlock better insights, streamline execution and drive stronger performance across the marketing funnel.
As ad dollars lag, X offers fresh financial incentives and touts Grok as a fix for lingering brand safety concerns.
How cultural moments like the U.S. women’s hockey team winning gold offer opportunities—and challenges—for advertisers.
A personal conversation about connecting with audiences and working with brands.
Walmart’s test shows AI-driven checkout may simplify buying, but it still converts far worse than traditional ecommerce experiences. The post Walmart says ChatGPT checkout converted 3x worse than its own website appeared first on MarTech.
New York, NY — Friday, March 20, 2026 — AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and reinforcing a shared commitment to elevating more diverse voices across the programmatic advertising ecosystem. The partnership will span Programmatic AI, […] The post AdExchanger and The Women in Programmatic Network Renew Partnership for 2026 Events to Elevate Women’s Voices in Ad Tech appeared first on AdExchanger.
ABC, in crisis mode after yanking “The Bachelorette” Season 22 premiere from its schedule amid domestic violence investigations involving star Taylor Frankie Paul, moved quickly to delete as much promotional material for the show as it could from its own website. Within hours of ABC’s announcement, the network had removed the Season 22 trailer (captioned […]