News
20,241 articles covering the AdTech ecosystem
Freedom Of The Press: Does The Word 'Antitrust' Fit In Here?
The investigation is focused on CNN, NBC, ABC, CBS, and Fox News Channel after they temporarily decline to provide pool coverage of the Trump press conference and other coverage, according to reports.
Reporter’s notebook: Inside Scheels’ sporting goods wonderland
Come for the sporting goods, stay for the animatronic Abe Lincoln. And whatever you do, don’t expect your average retail experience.
Where has the aspirational luxury consumer gone?
High-end brands have raised their prices in the post-pandemic economy. They’re selling less in part because fewer consumers can afford them.
Winning in the Answer Era
AI is not killing advertising. It is changing its job. Advertising will still create demand, introduce brands, and move markets. Paid search, social, display, and retail media will remain essential ways to reach people at scale. But as discovery becomes more conversational, the balance of influence is shifting away from
🤔 AI Visibility… is That a Thing?
Plus, influencer marketing has an infrastructure problem.
Ethan Hawke Stars in Supernatural Horror Podcast ‘Midnight Radio’: ‘There’s an Intimacy to the Audio-Only Medium’
Ethan Hawke is putting on a tinfoil hat for eerie supernatural scripted podcast “Midnight Radio,” slated to hit your earbuds just in time for Halloween. Hawke stars as the host of a conspiracy-themed late-night AM radio show who one night receives a mysterious call from a man claiming to be part of a secret U.S. […]
How Lowe’s is building — and measuring — a full-funnel media network
The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around incrementality and AI optimization.
Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments via @sejournal, @SequinsNsearch
Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions. The post Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments appeared first on Search Engine Journal.
Week in Charts: Bending Spoons CEO on AI’s Impact on SaaS, AI Shopping Takes Off in Saudi Arabia and India, and Social Media to Drive Global Ad Spend
In this week's Week in Charts, Bending Spoons CEO on AI's impact on SaaS, AI shopping takes off in Saudi Arabia and India, and social media to drive global ad spend next year. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Read More
AI Agents Democratises Data Access, and Ad Tech Infrastructure Needs to be Ready
The growth of agentic AI in advertising has led to a massive increase in requests for access to data, says Shantan Kethireddy, Co-Founder and SVP of Data Providers and AdTech at Ocient, and has also democratised access to data. While this brings big opportunities, it also places large burdens on the underlying databased infrastructure which Read More
BIGO Ads Joins Google AdMob as a Bidding Partner
BIGO Ads, the deep learning-based advertising platform under JOYY Inc., announced that BIGO Ads SDK is now generally available via Google AdMob™ mediation platform. This partnership currently supports a diverse range of ad formats, including app open ads, native ads, rewarded [...] The post BIGO Ads Joins Google AdMob as a Bidding Partner appeared first on ExchangeWire.com.
Intent IQ Launches BidPulseSM
Intent IQ, a leader in identity resolution, recently announced the launch of BidPulseSM, a patent-pending methodology for deterministically measuring the accuracy of online identifiers associated with programmatic bid requests. Available at bidpulse.org, BidPulse provides ongoing measurement of identity accuracy across [...] The post Intent IQ Launches BidPulseSM appeared first on ExchangeWire.com.
Ad Age Brand Report 2026—Alibaba overtook Amazon as the world’s biggest advertiser
Explore Ad Age Brand Report 2026, including the biggest U.S. and worldwide advertisers, spending shifts, brand rankings and category data.
Ad Age Brand Report 2026—ranking the biggest marketing spenders
Explore Ad Age’s Brand Report—the biggest companies, ranked by total marketing spend (including advertising, promotion and marketing services) across the U.S. and worldwide.
Netflix—ad spending, facts and profile
Marketer profile with key facts on Netflix.
The most advertised brands in the US—Ad Age Brand Report 2026
Brands with the highest 2025 U.S. measured-media spending from MediaRadar. Exclusive Ad Age Brand Report content available to Ad Age All Access subscribers.
The biggest ad spending gains and cuts—Ad Age Brand Report 2026
See which marketers posted the biggest spending gains and cuts—and what drove shifts at Alibaba, JD.com, Progressive, Eli Lilly and Pfizer.
Eli Lilly and Co.—ad spending, facts and profile
Marketer profile with key facts on Eli Lilly and Co.
The biggest ad spenders, ranked—Ad Age Brand Report 2026
See the top 50 U.S. and worldwide advertisers ranked by estimated spending, including year-over-year changes, in Ad Age Brand Report 2026.
DoorDash—ad spending, facts and profile
Marketer profile with key facts on DoorDash including advertising spending and an analysis of spending by the delivery service as a percent of revenue over time.
US ad spending by category—Ad Age Brand Report 2026
Explore 2025 U.S. measured-media spending by industry, including shifts in retail, finance and insurance, travel, food and other categories.
Volkswagen—ad spending, facts and profile
Marketer profile with key facts on Volkswagen including estimated ad spending and a look at the automaker’s brands.
JD.com—ad spending, facts and profile
Marketer profile with key facts on JD.com including worldwide ad spending and an analysis of the Chinese online retailer’s spending as a percent of revenue over time.
Flo and Motorway’s Playbook for Getting Cited by AI
At Semrush Spotlight, Flo described a dedicated AI discovery role and Motorway said its content gets cited within 24 hours on LLMs