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20,241 articles covering the AdTech ecosystem
Pringles Offers One Die-Hard Fan a Final Resting Place in a Branded Urn
Pringles is giving its iconic can a morbid Halloween twist this year.
Google changed its content guidance. Don’t expect a reset.
The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search traffic. The post Google changed its content guidance. Don’t expect a reset. appeared first on MarTech.
Court TV selects Yospace for DAI
Yospace, a specilaist in Dynamic Ad Insertion (DAI), has been selected by Court TV to monetise its ad-supported streaming TV service. The deployment follows Court TV’s acquisition by Law&Crime in February 2026 and sees Court TV using Yospace’s industry-leading server-side ad insertion (SSAI) solution to deliver programmatic, one-to-one addressable ads. Law&Crime and Court TV are […]
NOW launches new Sky Sports memberships
Sky’s streaming service NOW is giving sports fans more choice with two new Sky Sports memberships. The new Multi-Sport Membership, starting at £19.99 a month, brings together a range of Sky Sports coverage. The membership includes live coverage of every Formula 1 race weekend, golf majors, men’s and women’s international cricket, year-round tennis, darts, rugby, […]
CNN All Access launching in UK, Canada
CNN has announced that its All Access subscription will expand to the UK and Canada on October 20th, providing international audiences for the first time with one direct, centralised destination for CNN’s programming and journalism, including live and VoD content to stream. Subscribers in the UK and Canada will be able to access stream a […]
FIFPRO Europe joins Live Content Coalition
Professional footballer body FIFPRO Europe has joined the Live Content Coalition. The coalition protects creators of live content against illegal streaming and broadcast piracy. It calls on EU regulators to adopt pragmatic, enforceable and real-time measures that reflect how live content is produced and consumed. FIFPRO Europe joins as the voice of the players and […]
Gen Z, Gen Alpha and the AI-ificiation of retail this holiday season
AI is “rewiring” the brains of today’s youth, at the same time that they’re craving physical experiences. Can retailers strike the right balance?
Brand new bag: Chipotle, Unreal Snacks reach for fashion relevancy
A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion as a way to grow loyalty.
Google Says Why Site Migrations Can Exceed 4 Months via @sejournal, @martinibuster
Google may process a site migration for months, then blow it and rank the old URLs anyway. Mueller says what to focus on. The post Google Says Why Site Migrations Can Exceed 4 Months appeared first on Search Engine Journal.
Lost In Translation: How Language Changes Which Brand AI Recommends
Your AI visibility check was probably in English. However, new research across 1,650 responses shows AI recommends different brands in different languages. The post Lost In Translation: How Language Changes Which Brand AI Recommends appeared first on Search Engine Journal.
Publicis CEO Arthur Sadoun Sees Marketers Moving On from “Beauty Contest” Pitches
In French agency group Publicis' Q3 earnings last year, CEO Arthur Sadoun claimed that his company's investments in AI were helping it win business without competing in a traditional pitch process. Sadoun didn't name any names at the time, meaning it was hard to get a sense of the size or significance of these wins. Read More
Attekmi Shortlisted for the BestAdOps Team, Best Client Services Team & Ad Tech Rising Star
Attekmi, an ad tech provider offering a range of monetisation solutions and custom development services, was shortlisted by The Wires Awards 2026 as a finalist in two categories: Best AdOps Team and Best Client Services Team. Attekmi’s CEO, Roman Vrublivskyi, [...] The post Attekmi Shortlisted for the BestAdOps Team, Best Client Services Team & Ad Tech Rising Star appeared first on ExchangeWire.com.
Series 3 of the CTV Podcast Launches With New Host
The third series of the CTV Podcast has gone live, available on Apple, Spotify, Amazon Music, iHeartRadio, and all major streaming platforms. Now hosted by Stephen Jenkins, founder and MD of Too Many Dreams and a stalwart of the digital advertising [...] The post Series 3 of the CTV Podcast Launches With New Host appeared first on ExchangeWire.com.
Chipotle drops a ‘Big Ass Bag’ in its first campaign from Gut
The fast-casual chain’s giant, luxurious takeout bag promotes its customizable meals for groups.
Chipotle Drops a ‘Big A** Bag’ to Make Group Dining a Bigger Deal
Chipotle dropped a three-foot-wide version of its takeout bag as part of a broader push to cater to group dining.
Why ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027 by SAP
New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed. The post Why ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027 appeared first on MarTech.
The benefits of server-side tracking — and what it takes to get them
Moving tracking to your server puts you in charge of what vendors receive. But protecting customer data takes more than a technical change. The post The benefits of server-side tracking — and what it takes to get them appeared first on MarTech.
AI agents are coming between you and your customers
Customer preferences, purchase decisions, and even checkout are moving beyond brands' control. Here's what you can still influence — and how. The post AI agents are coming between you and your customers appeared first on MarTech.
Publicis is selling directly to AI-anxious CEOs as it steps away from traditional pitches
Publicis boss Sadoun says agency group is skipping CMOs in more new business pitches, as Groupe notches up new business wins.
Live Sports Streaming Has The Fans. Now Advertisers Need A Smarter Way To Reach Them
Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences that show up together in real time. It’s no surprise that advertisers want in. According to research from Premion and Advertiser Perceptions, 73% of surveyed advertisers plan to allocate budget to live sports streaming and CTV over the next six […] The post Live Sports Streaming Has The Fans. Now Advertisers Need A Smarter Way To Reach Them appeared first on AdExchanger.
FilmNova expands Boat Race production deal with Channel 4
FilmNova will produce Channel 4’s coverage of The Boat Race for the remainder of the broadcaster’s rights agreement, which runs until 2030. The specialist sports production company will continue to bring audiences one of the world’s oldest amateur sporting events, in which Oxford University Boat Club and Cambridge University Boat Club race on the River […]
Ofcom: 55% of children play online games with strangers
Ofcom’s Growing Up Gaming summary report highlights that almost two-thirds (64 per cent) of parents of 3-17-year-olds who game online are concerned about their child talking to strangers through games or their chat functions. This comes as more than half (55 per cent) of children who game online say they play with people they have […]
Survey: 32% of US adults prefer highlights over full episodes
As streaming services compete for attention with social feeds one clip at a time, research reveals that a third of Americans (32 per cent) say they would rather watch highlights from a show than every full episode, rising to 43 per cent among Gen Z. The survey of 2,500 US adults raises a question about […]
Preliminary results show Slovenians back licence fee
The European Broadcasting Union (EBU) has welcomed the preliminary results of Slovenia’s consultative referendum on October 11th, which show a majority of voters backing the licence fee that funds RTV Slovenija. The final results will be confirmed once all postal votes, including those from abroad, are counted. Noel Curran, EBU Director General, commented: “The preliminary […]