News
10,204 articles covering the AdTech ecosystem
HilltopAds Rolls Out Automated Smart CPM
HilltopAds, one of the best ad networks for advertisers, has introduced Smart CPM for Popunder campaigns, an automated bidding model designed to help advertisers manage a smarter way to buy traffic and control their budget. With this automated bidding model, advertisers can win more impressions at lower prices while setting clear CPM limits to protect […]
Scooter’s Coffee Growth and the Future of Franchise Marketing
As multi-location brands push deeper into expansion mode, one of the biggest operational challenges is no longer simply opening new locations. It is maintaining consistent customer engagement, local visibility, and brand standards across hundreds of markets simultaneously. Scooter’s Coffee is increasingly confronting that reality firsthand. The rapidly growing drive-thru coffee chain, Scooter’s Coffee, has expanded […] Scooter’s Coffee Growth and the Future of Franchise Marketing first appeared on Street Fight.
‘Exhuma’ Spinoff Webtoon ‘Maengjong’ Sets Naver Debut
Naver Webtoon will debut “Maengjong,” a prequel spin-off expanding the supernatural world of Korean occult blockbuster “Exhuma,” on May 30. The vertical-scroll series comes from Haemuri, the artist behind “Olgami,” known for its densely layered psychological portraiture, and is set before the events of the 2024 film. Its story centers on the high school years […]
‘Blippi and Meekah’ Disneyland-Themed Episodes Set Premiere Dates (EXCLUSIVE)
Blippi and Meekah are taking a trip to the Disneyland Resort. The two will premiere a pair of Disneyland-themed episodes filmed at the Disney park in Anaheim, Calif. on the Blippi YouTube channel on May 30 and June 13. “Disneyland Resort is full of imagination, adventure and discovery around every corner, which makes it the […]
Go Figure: 3 big marketing numbers from May
Kraft Heinz’s marketing payoff, Netflix’s expanded advertising slate and the state of AI readiness are a few important numbers marketers may have missed.
American Eagle rebalances marketing toward performance as sales slide
The retailer indicated it will invest more in areas like digital and influencers as it tries to drive conversions entering the critical back-to-school window.
Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews via @sejournal, @MattGSouthern
Google brings Preferred Sources into AI Overviews and AI Mode, iPullRank measures Gmail's pull on AI Mode brand visibility, and new ad formats arrive. The post Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews appeared first on Search Engine Journal.
Paddy Power World Cup ad sets up transatlantic Danny Dyer and Rob Lowe rivalry
BBH London created the campaign.
Ginsters showcases Pastry Toastie with interactive billboard
Adam & Eve\TBWA created the campaign.
Ex-EssenceMediacom global client president joins Mediaplus
Costin Mihaila joins Serviceplan Group’s media arm.
Irn-Bru and Rubicon owner shortlists four media agencies
The7stars is the incumbent on the account.
Stink signs director Fredrik Bond to global roster
Bond was already represented by Stink in France.
O2 summer campaign directs people to local football spots
VCCP created the work.
Fred Olsen Cruises sets sail on creative review
Ingenuity+ is handling the process.
Magnum and Roll Boys open late-night bakery
After hours bakery is open on 29 and 30 May.
Tombola places bubble-wrapped billboard in London
Meanwhile created the work.
Peperami makes mullets go viral in launch film of new brand platform
Fearless Union created the work.
Week in Review: Germany’s Measurement JIC Embraces Big Data, Netflix Pushes Further Into Podcasts, and Audience Acceptance for Streaming Ads Grows
In this week's Week in Review: the AGF extends its HbbTV trial, Netflix signs a deal with The Breakfast Club, and audience acceptance for streaming ads grows. Top Stories Germany's Measurement JIC Embraces Big Data Germany's TV and video measurement joint industry committee (JIC) is pushing ahead with integrating HbbTV (Hybrid Broadcast Broadband TV) data Read More
Global Study: YouTube Leads Global Streaming Ad Investment Growth
As streaming TV continues reshaping the global media landscape, new research from DoubleVerify ("DV"), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, shows marketers are increasing investment across the world’s largest streaming platforms, [...] The post Global Study: YouTube Leads Global Streaming Ad Investment Growth appeared first on ExchangeWire.com.
The best campaign of May 2026, according to Ad Age readers
Ad Age put May’s best campaigns to a reader vote—pulling from our weekly Top 5 roundups dated May 4 through May 25.
AI ad of the week: Envato can’t be bothered by distraction overload
The spots are meant to emphasize Envato’s ability to combat the tool fragmentation and distraction overload that many creatives face today.
Agency Brief—Pet food brand chases rivals, global ad spend growth slows
This week, we’ve got the exclusive on an agency move as a dog food brand tries to catch up with fresh rivals.
The AI marketing brief—what to know from trust to talent
A curated look at AI in marketing—consumer trust, creative quality, brand guardrails, differentiation risks and how talent is adapting—plus practical takeaways.
Self-gifting is on the rise—how brands are cashing in on the consumer trend
Why consumers are “turning selfward” and what it means for brands.