News
20,379 articles covering the AdTech ecosystem
Index Exchange Welcomes DSPs into New Cloud Infra, Bringing Bidders Closer to Ad Inventory
Index Exchange is betting that its containerized approach will improve the latency of programmatic auctions while creating a more fair and competitive buy-side market.
Going Global? Contextual AI Needs To Be Your Strategy
In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a strategy that requires a deep familiarity with context in real time. Let’s say a big brand or agency in the US or UK is launching campaigns across dozens of global markets. Exciting on paper. […] The post Going Global? Contextual AI Needs To Be Your Strategy appeared first on AdExchanger.
Particular Audience Launches PA DiscoveryOS on Shopify
The move brings enterprise AI search, retail media and agentic commerce to millions of merchants Particular Audience announced the official launch of the PA DiscoveryOS app on the Shopify App Store. The launch marks a major milestone for the ecommerce industry, taking complex, enterprise-grade AI capabilities—historically reserved for retail giants with massive engineering budgets—and making them […]
8×8 Launches Retail Nationwide in the UK to Close the Communication Gap Costing Stores Sales
Mobile-First UC Offering Designed for Shared Devices, Shift-Based Teams, and Multi-Location Retail Operations Launches for the UK at Retail Technology Show 2026 Solving the problem of communication tools being designed for desk-based workers, not mobile retail workers, 8×8, Inc., a leading global business communications platform provider, is using its presence at the Retail Technology Show 2026 to […]
Google Adds New Tasked-Based Search Features via @sejournal, @martinibuster
Google announced new tools that further transforms Search to a tasked-based platform. The post Google Adds New Tasked-Based Search Features appeared first on Search Engine Journal.
Wise TV ads by Ace of Hearts dramatise unwise banking
The films follow an out-of-home campaign, which launched earlier this month.
Shareholders will tear us apart again
Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency industry apart, and why Publicis is the only one that can say no.
British Holidaymakers Favour Short-Haul Destinations for Summer ‘26
Brits are likely to favour short-haul holidays this summer, as inflation and the rising cost of fuel drive up the cost of longer-haul air fares – according to readership data from Taboola. Data collected from Taboola’s national network of publishers shows [...] The post British Holidaymakers Favour Short-Haul Destinations for Summer ‘26 appeared first on ExchangeWire.com.
Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners
Axis, a multi-product ad tech company building high-performance programmatic infrastructure for publishers and advertisers, announced it has been granted Google Authorised Buyer status (Buyer ID: 8045927652). The accreditation gives Axis and its partners direct access to Google's Ad Exchange (AdX), [...] The post Axis Achieves Google Authorised Buyer Status, Expanding Premium Inventory Access for Partners appeared first on ExchangeWire.com.
Broadsign Partners with JB Hi-Fi to Accelerate Retail Media Network
Broadsign announced that leading Australian consumer electronics retailer JB Hi-Fi is deploying the Broadsign Platform to build and scale its in-store retail media network (RMN), which spans over 200 stores across Australia. The technology will streamline operations, enabling JB Hi-Fi [...] The post Broadsign Partners with JB Hi-Fi to Accelerate Retail Media Network appeared first on ExchangeWire.com.
The Trade Desk launches first AI agents with Stagwell as client
The Trade Desk is making a play for the agentic future of programmatic with a new AI product that counts Stagwell as the first participant from among ad agencies.
Behind Silverside’s pivot from production company to AI consultancy
Silverside is building so-called "brand brains" to expedite the process required to generate campaign assets by giving the client the AI-powered tools to do it themselves.
Grading 6 purpose marketing campaigns—what worked and what fell flat
A purpose marketing expert analyzes campaigns from Pedigree, Coke, Bacardi, Heineken and more.
Gallo’s Britt West on Fixing Wine’s Relevance Problem and Recruiting the Next Generation
Challenging some marketing misconceptions about the challenges facing the wine industry.
AI Is The New Ad Space
Debra Aho Williamson will be keynoting AdExchanger’s Programmatic AI event, taking place in Las Vegas from May 18-20. Click here to learn more and get your ticket. AdExchanger readers get $200 off when they use the code PAI200. A lot of marketers talk about AI as a tool, something that can help them move faster, […] The post AI Is The New Ad Space appeared first on AdExchanger.
Fruition Achieves monday.com Advanced Delivery Partner Badge with monday Service and CRM Specialist Partner Recognition
Fruition earns the monday Advanced Delivery Partner Badge and dual Specialist accreditations, cementing their position as a leading monday.com & AI consulting firm. Fruition, a certified monday.com Platinum Partner based in Sydney, Australia, just picked up the Advanced Delivery Partner Badge. On top of that, they’ve been named Specialist Partners for both monday CRM and monday […]
Semrush Unveils Brand Visibility Framework at Adobe Summit
New research report series provides CMOs with a strategic framework and practical tools to orchestrate brand visibility across search and AI environments Semrush , the leading brand visibility platform, unveiled a new strategic operating model for “Brand Visibility” during the Adobe Summit. The launch includes a two-part research report series: Brand Visibility Orchestration: How to […]
Efficiency in First-Price Auctions Starts at the Bid
Today’s programmatic buyers are operating under tighter budgets and greater pressure to prove results than ever before. In response, most optimization efforts have gone toward refining who to reach and how success is measured. Yet, in a first-price auction environment, efficiency is shaped not only by audience strategy and measurement, but by how accurately advertisers […]
Candid Appoints Andrew Shaw as Chief Product & Technology Officer to Accelerate Platform Growth
Seasoned product leader joins from OLX to scale Candid’s Live Marketing™ AI infrastructure across the UK and beyond Candid, the platform-based advertising, marketing and communications group operating across the Netherlands and the United Kingdom, has appointed Andrew Shaw as Chief Product & Technology Officer (CPTO), effective immediately. Working at group level, Shaw assumes responsibility for […]
Synup Launches MCP Server to Power AI-Driven Workflows for Marketing Agencies
Agencies can now build their own AI agents on top of Synup’s local marketing platform, automating everything from review responses to listings management through the open Model Context Protocol standard. Synup, a leader in agency-focused marketing technology, today announced the launch of Synup MCP, a Model Context Protocol server that lets marketing agencies and reseller […]
Bless Web Designs Guarantees Dallas Businesses Appear in AI Search Results
First Dallas agency guarantees businesses appear in ChatGPT and AI search results within 90 days—addressing invisibility crisis as 67% of searches use AI. Bless Web Designs, the #1-ranked Dallas web design agency by Clutch and GoodFirms, announced the industry’s first AI Search Visibility Guarantee™—a groundbreaking commitment ensuring Dallas businesses appear in ChatGPT, Google AI Overviews, […]
Relynta Expands Its Inbox-First AI CRM Into an End-to-End Client Workflow Platform for Service Businesses
Relynta helps service businesses move from website inquiry to AI reply, proposal, e-signature, scheduling, invoicing, and payment in one workspace Relynta, the inbox-first AI CRM built for small businesses, announced its expanded end-to-end workflow for service businesses, bringing lead capture, customer communication, proposals, e-signatures, appointments, invoicing, payments, and follow-up into a single connected platform. While […]
Bearingpoint Launches Genaiq to Turn Generative AI Into Enterprise-Scale Automation
GenAIQ helps organizations scale generative AI from isolated pilots to secure, enterprise-wide automation across their business functions. BearingPoint announced the launch of GenAIQ, its proprietary agentic AI platform designed to help organizations move beyond fragmented AI pilots and into real operational impact. Built for enterprise environments, GenAIQ automates knowledge-intensive tasks and business processes while enabling transparency, […]
Digest: Meta to Cut 8,000 Jobs; White House & Anthropic Hold “Productive” AI Talks; ByteDance Profit Hit by AI Costs
In today’s Digest, we cover Meta planning to begin a new round of layoffs on 20th May, the White House and Anthropic holding “productive” AI talks, and ByteDance’s profit being hit by AI costs despite an overseas surge. The post Digest: Meta to Cut 8,000 Jobs; White House & Anthropic Hold “Productive” AI Talks; ByteDance Profit Hit by AI Costs appeared first on ExchangeWire.com.