News
20,374 articles covering the AdTech ecosystem
Lumen Research Partners with Cint to Strengthen the Link Between Attention & Brand Outcomes
Lumen Research, the global attention technology company, has partnered with Cint, the global technology company behind continuous research and measurement, to offer advertisers and agencies actionable insights into the impact of attention metrics on upper-funnel brand outcomes. By using proprietary real-world [...] The post Lumen Research Partners with Cint to Strengthen the Link Between Attention & Brand Outcomes appeared first on ExchangeWire.com.
Barrett Hofherr is rebranding as the agency seeks to move beyond its founders’ names
Optimism BH’s client roster includes Habit Burger & Grill, 8x8 Extra Space Storage, Bachan’s Japanese Barbecue Sauce, DoorDash and Videoamp.
Publix enlists puppet dogs for latest heartwarming brand film from Fig
Director Mark Malloy uses puppetry and food to tell a sweet story about human bonds.
Advertising salary guide: How to land a search marketing job with an AEO or GEO focus
This guide breaks down how search marketing jobs are evolving to encompass AEO and GEO strategies, and the skills employers want from candidates for such roles.
Casper Returns to Advertising With Daymares You Can Finally Sleep Off
Casper hopes to regain momentum with first work from Orchard.
Focus on Partnerships, Not Paychecks: Why Agencies Must Reinvent Themselves
Three agency leaders on why legacy and fee-based are no longer viable.
KTGHR Leverages AI-powered Real-Time Transaction Capabilities to Expand Its E-Commerce Infrastructure, Reshaping the Engine of Enterprise Growth.
Against the backdrop of artificial intelligence continuously reshaping the global business landscape, KTGHR officially launched its new B2B AI-powered intelligent solution for enterprises, dedicated to helping them achieve comprehensive upgrades in cost reduction and efficiency improvement, precise customer acquisition, and intelligent operations. As an innovative platform focused on the deep integration of AI technology and […]
Canva Announces Anthropic Collaboration to Bring AI-Powered Design to Millions
New collaboration brings Canva into Claude Design by Anthropic, turning AI-generated ideas into fully editable, on-brand designs Canva, the world’s leading all-in-one visual communication platform, announced the next chapter in its two-year strategic collaboration with Anthropic, bringing Canva directly into the newly launched Claude Design by Anthropic Labs, one day after unveiling Canva AI 2.0 […]
SymphonyAI Launches Eight AI Applications Purpose-Built for Energy Asset Reliability and Operational Performance
Eight AI applications engineered for asset reliability, operational performance, and emissions obligations SymphonyAI, a global leader in Vertical AI platforms, announced eight new industrial AI applications purpose-built for energy operators, marking the most targeted expansion of IRIS Foundry into the energy sector to date. SymphonyAI expands IRIS Foundry with eight industrial AI applications for energy, helping […]
The Rise Of AI Discovery Engines: Martech Strategies Must Adapt To Machine-Led Search
The digital discovery environment is in the midst of a significant shift, changing how users search, assess, and engage with information online. For decades, traditional search engines have been the main portal to the internet, relying mainly on keyword-driven queries, ranking algorithms and link-based navigation. But that model is shifting quickly, with artificial intelligence taking […]
Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts
Today we cover advertisers reporting prices dropping for ads on ChatGPT, Google holding discussions with the Pentagon for a Gemini deal, as well as the BBC and Bauer Media planning massive workforce cuts. Price drops for ChatGPT ads OpenAI is lowering the [...] The post Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts appeared first on ExchangeWire.com.
C-suite salary increases far outstripped junior roles in 2025: IPA Census data analysis
Campaign has compared salary data across the 2024 and 2025 IPA Censuses.
What Happens When The Attribution Cartel Meets Advertising’s Halo Effect?
With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it? Not quite. Now, instead of one browser introducing its own ad features while the others sit back, browser vendors are collaborating to move ads under browser control piece by […] The post What Happens When The Attribution Cartel Meets Advertising’s Halo Effect? appeared first on AdExchanger.
Why A 1967 Privacy Law Is Powering A New Wave Of Ad Tech Lawsuits
If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.” The California Invasion of Privacy Act, or CIPA, is a Cold War-era law that was passed in 1967 in response to concerns about privacy violations related to wiretapping […] The post Why A 1967 Privacy Law Is Powering A New Wave Of Ad Tech Lawsuits appeared first on AdExchanger.
Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers
Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for. The post Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers appeared first on AdExchanger.
Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet
Marketers have learned that cutting back media spend during bad times hurts far more in the long run than short-term financial gain.
The World Cup is set to lift demand for digital out-of-home spending
Digital out-of-home providers are competing for a greater share of ad spend during the FIFA World Cup.
As upfront negotiations near, buyers chart path through complex sports market
The DOJ's NFL probe highlights how sports rights complexity can be ‘good for pricing, but hard on strategy’ for brands and buyers.
From page views to propensity: How the Daily Mail is retooling for a zero-click world
The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.
Why Mondelez is hiring a global lead to solve for AI-driven shopping bots
Agentic commerce has moved from hype to reality, prompting Mondelez to hire a global lead focused on the shift.
Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify
Agencies’ top concerns this year are client spending and the effects of AI, according to a Digiday+ Research survey conducted in the fourth quarter of 2025 among 62 agency professionals.
Prompt For More Ads; Who Advertises The Advertisers?
OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their data from Big Tech. The post Prompt For More Ads; Who Advertises The Advertisers? appeared first on AdExchanger.
Beet@20: Bill Koenigsberg of Horizon Media Says Culture Still Crushes Ego
As Beet.TV marks 20 years of chronicling the media business, Bill Koenigsberg, founder and CEO of Horizon Media, used the milestone to deliver a pointed message to Madison Avenue: swagger is cheap, culture compounds. From its first recording at Google’s campus in Mountain View in 2006 to the maze-like halls of CES, Beet.TV has built [...]
IAB’s Jamie Finstein on CTV and Commerce: Don’t Talk About One Without the Other
NEW YORK — Connected TV and commerce have become inseparably linked as streaming platforms increasingly partner with retailers and closed-loop attribution systems enable direct measurement of advertising’s impact on purchase behavior. “You don’t really talk about commerce anymore without thinking about CTV,” Jamie Finstein, vp, Media Center at IAB, told Beet.TV contributor David Kaplan at [...]