News
20,374 articles covering the AdTech ecosystem
V&A East marks new site opening with campaign starring East London’s makers
The work was created by Portas.
Marketers on the Move: Hires and Promotions at E.l.f, SharkNinja, LA Galaxy, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
Week of April 6 Morning News Ratings: Savannah Guthrie Returns
Today remained in the lead
The Next ANA CEO Will Have to Face Down The Threat of AI
Bob Liodice says his successor must be more than a "brand guy" to tackle the challenges facing today's marketers
Week of April 6 Evening News Ratings: WNT Stays on Top
ABC News also led the way with coverage of Artemis II's return.
Week of April 6 Cable News Ratings: Artemis II Coverage Lifts Cable Nets
Artemis II and Iran coverage led to viewership for cable.
Walmart continues aggressive store updates and expansion drive
The mass merchant plans to open around 20 stores over the next two years and remodel 650 supercenters and Neighborhood Market stores in 2026.
The Friday Checkout: Walmart’s biggest private brand is finally getting a makeover. Grocers should pay attention.
The retailer is modernizing its Great Value line for the first time in over 10 years after discovering that shoppers didn’t feel proud displaying the brand’s products.
The Weekly Closeout: Allbirds’ ‘AI-washing’ and Nike’s ongoing exec turnover
The footwear retailer announced a pivot no one saw coming, while another leader walked out the door at the sportswear giant.
Walmart continues aggressive store updates and expansion drive
The mass merchant plans to open around 20 stores over the next two years and remodel 650 supercenters and Neighborhood Market stores in 2026.
QVC Group follows through on bankruptcy, readies itself for a new live-shopping era
The Chapter 11 process applies only to U.S. entities and will be swift, as the company has a plan to drastically reduce its $6.6 billion debt.
Backcountry acquires Coalatree as it debuts brand incubator
The retailer, which bought cycling company Velotech in September, is looking for more partnerships with up-and-coming brands.
‘The Sims 4’ Marketplace Launches on PlayStation, Xbox, Making UGC Available for the First Time on Consoles (Gaming News Roundup)
PlayStation and Xbox players can access the community-created content of “The Sims 4” in-game Marketplace, beginning April 16. Console players can now browse, download, and enjoy creations from “The Sims” without leaving the game. Maker Packs and Kits can be purchased directly in the game with Moola via the Marketplace, eliminating the need to restart a […]
Garcelle Beauvais Sets New Memoir ‘Protecting My Peace… at All Costs’ at Audible (EXCLUSIVE)
For more than four decades, Garcelle Beauvais has built a career as an award-winning actress, author, executive producer, TV host and, of course, a “Real Housewife,” but even if you’ve been following along from the beginning, you don’t know the whole story. And Beauvais is ready to share it: on May 7, she will release […]
Anthropic Debuts Claude Design for Building Marketing Assets Decks, and UIs
The AI lab is taking on design incumbents like Adobe and Figma with a new tool powered by its frontier model, Claude Opus 4.7
Goop Kitchen Lands in New York With a Love Letter to the City’s Energy
As Goop Kitchen arrives in New York, it turns its attention to the everyday choreography of New Yorkers balancing work, movement, and meals.
Reaching For More Reach
With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase. The post Reaching For More Reach appeared first on AdExchanger.
AI’s role in grocery so far this year
From creating personalized shopping experiences to streamlining back-end operations, the technology is playing a pivotal role across the industry.
Home Depot acquires warehouse tech firm to boost fulfillment strategy
The deal follows a distribution center pilot with Simpl Automation, which resulted in faster pick speeds and fewer product touches.
CBP preps tariff refund portal for April 20 launch
The system will go live at 8 a.m. EDT to begin the electronic returns process for an estimated $127 billion in tariffs, the agency said.
No Warner Bros., no Hastings, no problem: Netflix has ‘room for growth’
The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over year in 2025 to more than 4,000.
Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse via @sejournal, @MattGSouthern
Google targets back button hijacking as a spam violation, says spam reports may trigger manual actions, and expands agentic restaurant booking to more markets. The post Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse appeared first on Search Engine Journal.
Producers call on brands to back indies, claim holdcos prioritise agency profit
Open letter from Independent World Producers Alliance calls out networks for distorting competition.
BBH and charities partner to launch the School Food Project
BBH has developed the brand identity and a national campaign will follow in September.