News
20,374 articles covering the AdTech ecosystem
Week in Review: Netflix Talks Up Programmatic, Viant Acquires TVision, and Digital Video Sees Rapid Growth
In this week's Week in Review: Netflix executives discuss the streamer's programmatic strategy, Viant acquires TVision for $40 million, and IAB reports rapid growth in digital video ad spend. Top Stories Netflix Sees Programmatic as Core to its Ads Business Netflix reported its Q1 earnings on Thursday, with revenues up 16 percent year-on-year, reaching $12.3 Read More
Presenting the Ad Age Creativity Awards Best YouTube Creator Collaboration finalists
YouTube Creator Partnerships enable brands to build compelling influencer marketing and sponsored content campaigns that drive results.
A 15-minute AI workflow to clean campaign data
Fix inconsistent names, titles and company fields using AI and a spreadsheet, improve personalization and segmentation before you launch. The post A 15-minute AI workflow to clean campaign data appeared first on MarTech.
Reclaiming the power of the story — fueled by data and AI
High-volume automation can often dilute your brand’s voice. Join us on May 6 to learn how to use AI as a creative partner, not a replacement. The post Reclaiming the power of the story — fueled by data and AI appeared first on MarTech.
AI’s shortlist is the new B2B battleground
G2’s latest research shows AI chatbots are now shaping B2B vendor visibility, shortlists and even final selections. The post AI’s shortlist is the new B2B battleground appeared first on MarTech.
Synthetic research is a promise with a catch
Brands are rushing into AI-driven synthetic insights — but without governance and validation, results can mislead. Balance speed with accuracy. The post Synthetic research is a promise with a catch appeared first on MarTech.
Expert.ai and Microsoft Italy together to Accelerate the Adoption of Agentic Architecture
The strategic collaboration brings the EidenAI Suite on the Microsoft Azure Marketplace to help large Italian and global organizations easily leverage AI for transforming complex data into reliable, explainable and scalable decisions Expert.ai and Microsoft Italy announce a strategic collaboration to accelerate the adoption of artificial intelligence for the most critical and complex business processes. […]
Limelight Inc.’s Senior Leadership Team to attend POSSIBLE 2026 in Miami as US Presence Expands with Key Senior Hire
Senior leadership team including newly appointed VP Americas, Oshri Raz, head to Fontainebleau Miami Beach for one-on-one meetings, providing more information on the platform driving up to 300% revenue growth for partners Limelight Inc.’s senior leadership team will attend POSSIBLE 2026, taking place April 27–29 at the iconic Fontainebleau Miami Beach & Eden Roc in Miami, […]
Spark SEO Unveils Bold Rebrand and Strategic Shift to AI Search
Pioneering the Future of Digital Marketing with complete Answer Engine Optimization Spark SEO, a boutique marketing company renowned for its innovative digital marketing services, has announced the completion of a comprehensive rebrand that marks a significant shift in its market positioning. This transformation begain in November 2025 with a new logo and refreshed brand colors, […]
Introducing DV’s AI SlopStopper for Social, Maximizing Media Quality and Campaign Performance
New Industry Leading offering helps advertisers avoid low-quality AI-generated content and safeguard brand reputation across social and video platforms DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the expansion of DV AI Verification™ to include DV’s AI SlopStopper™ for social. The new industry-leading offering is designed to […]
Redefining Enterprise Engagement at InnoEX Hong Kong: Aurora Mobile’s EngageLab Unveils AI-First Solutions
Aurora Mobile’s EngageLab showcases how to build stronger customer relationships with AI agents and omnichannel, solving critical engagement bottlenecks for global enterprises Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services, today announced that its AI-first customer engagement platform, EngageLab, successfully showcased its latest […]
Black representation drives brand opportunities: Here’s what the numbers say
Black audiences are significantly more likely to pay attention to an ad if they feel it reflects their culture, according to Nielsen research.
Google’s Product Feed Strategy Points To The Future Of Retail Discovery via @sejournal, @brookeosmundson
Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility. The post Google’s Product Feed Strategy Points To The Future Of Retail Discovery appeared first on Search Engine Journal.
Experiential has an honesty gap
Following Barbie Dream Fest in Florida, fan experiences need to be honest about budget and ambition.
Can we talk about whether agencies should be client-centric?
A business designed around marketers' wants might not be set up to deliver on their needs.
Wilkinson Sword enlists boxer Anthony Joshua to promote its upgraded Quattro razor
The work was created by Buddy Media.
Dove awards seven-figure influencer brief
Unilever-owned beauty brand Dove appoints creative comms agency to micro-influencer marketing brief after four-way competitive pitch.
AI ad of the week: A heartfelt take on AA batteries wins Runway’s fake ad contest
The creative who produced the winning spot was also behind a mock Volvo ad in 2024 that generated significant buzz in the ad industry.
Casper’s darkly comic ads show horrible days redeemed by great sleep
The “Daymares” campaign from Orchard says a good night’s rest is one thing you can count on.
Stonly Launches Knowledge Agents to Keep Customer Service Knowledge Current, Accurate, and AI-Ready
AI innovation continuously monitors changing source material and live support signals, identifies knowledge gaps and errors, and drafts precise updates to support knowledge Stonly, the agentic AI and knowledge platform for customer service, announced the launch of Knowledge Agents, a new AI capability designed to help support organizations keep the knowledge used by customers, agents, […]
Quantiphi Named First Preferred Amazon Quick SI Partner by AWS Generative AI Innovation Center
Quantiphi, an AI-first digital engineering company, has been named as the First Preferred Amazon Quick Global SI Partner by the AWS Generative AI Innovation Center (GenAI IC) Partner Innovation Alliance (PIA), enabling Quantiphi to modernize data strategies with Agentic AI and transform enterprise productivity for customers worldwide. Through the launch of Quick, AWS introduced an […]
DigitalMYnd Launches with New Intelligence Platform, Reuniting Former Phoenix Marketing International Team
DigitalMYnd launches with a new intelligence platform built for a world where insights are abundant but action is scarce. By combining behavioral data with human insight, DigitalMYnd helps companies move faster, make better decisions, and turn continuous intelligence into real business results. DigitalMYnd, a new marketing intelligence company built for a world overflowing with data […]
From ChatGPT to Claude and Grok: AI.cc’s One-API Solution Powers Next-Gen AI Agents and Applications
The AI landscape in 2026 is defined by diversity rather than dominance. Developers and enterprises are no longer relying on a single model; instead, they are combining the unique strengths of multiple frontier models to build more capable, efficient, and creative AI systems. AI.cc (www.ai.cc) is enabling this shift by offering a true one-API solution that provides instant […]
everle Inc, Launches Blob AI 2.0: A Subscription-Based AI Companion Built on Privacy, Ethical Design, and No Ads
Built around user privacy and to protect human agency. Blob AI has no ads. No data training. No engagement loop. It’s AI for the people who don’t trust AI. Everle, Inc. announced today the launch of Blob AI 2.0, a subscription-based AI companion designed from the ground up around user privacy, mental wellbeing, and ethical […]