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20,369 articles covering the AdTech ecosystem
Malaysia Airlines appoints global digital creative agency
The global marketing remit spans 20 countries, including the UK.
44% of Web Inventory Fails Quality Standards, Picnic Finds
44.4% of domains now fall below accepted quality thresholds, according to Picnic’s Inventory Quality Report 2026, highlighting a growing gap between the scale of digital supply and the value it delivers. Based on analysis of more than 120,000 domains, the report [...] The post 44% of Web Inventory Fails Quality Standards, Picnic Finds appeared first on ExchangeWire.com.
Ad Tech’s Bielefeld Problem: What If None of It Is Real?
In her latest column, Shirley Marschall looks at a decades-old conspiracy theory, and what it has in common with ad tech's 'frictionless' promise... The post Ad Tech’s Bielefeld Problem: What If None of It Is Real? appeared first on ExchangeWire.com.
What the arrival of agentic AI means for upfront negotiations
Media buyers are prodding publishers to understand how agentic AI systems will interact.
How David’s Bridal is applying AI to wedding planning and dress shopping
Lisa Horton, chief creative and communications officer at David’s Bridal, joins the Marketer's Brief podcast to discuss how the bridal retailer has leaned into AI
Former Airbnb and 72andSunny Execs Team Up to Bridge the Brand-Business Divide
Launched by Musa Tariq and Tim Jones, Science x Story consults CMOs on everything from agency selection to positioning
Glitter AI Turns Screen Recordings Into SOPs Automatically, Used by 11,000+ Teams
AI-powered platform converts screen recordings and voice narration into publish-ready SOPs and training guides for operations teams. Glitter AI (www.glitter.io), an AI-powered documentation and SOP creation platform, announced continued growth as more than 11,000 teams worldwide now use the platform to create standard operating procedures, training guides, and process documentation without manual writing. Every company has […]
Qlik Brings Agentic Execution to Data Engineering
New capabilities across declarative pipelines, real-time routing, streaming, and emerging agentic experiences help data teams move from manual assembly to faster, more intent-driven delivery of trusted data. Key takeaways: Qlik extends its agentic approach into data engineering: This release takes Qlik’s agentic strategy beyond analytics users and into the teams building, moving, and maintaining trusted […]
Amplitude Names Serial Founder Gab Menachem as CPO
Hire signals next phase of company’s AI analytics transformation As part of its continued transformation into the world’s leading AI analytics provider, Amplitude, Inc. announced Gab Menachem as its new chief product officer. Menachem founded Loom Systems, an AIOps company that was acquired by ServiceNow in 2020, and has spent the past six years scaling […]
Using local AI-enhanced workflows on AMD Ryzen AI PCs Can Dramatically Reduce Task Completion Time for Professionals
In our tests of developer and project-management scenarios, AI on new PCs saved 2 or more workdays per week vs. traditional approaches on older PCs Principled Technologies (PT) has released two new reports demonstrating that using AI tools on a modern PC powered by AMD Ryzen AI processors can significantly accelerate routine project-management and development […]
ZoomInfo and Pinecone Bring Real-Time, AI-Powered Contact Recommendations to Go-to-Market Teams
Pinecone’s unique serverless vector database slab architecture — with Dedicated Read Nodes now generally available — gives customers exceptional price-performance for any use case Pinecone, the leading vector database, announced that its next-generation serverless slab architecture and newly released Dedicated Read Nodes (DRN) are powering real-time, AI-driven contact recommendations for sales and marketing teams. With […]
Message Central Launches VoiceNow to Help Businesses Turn Every Missed Call Into Revenue
New conversational AI voice agents respond to inbound calls instantly, around the clock, so businesses never lose a high-intent customer to a missed call again. Every business loses revenue it never sees leaving. Not from bad products or weak marketing, but from a phone that rang and went unanswered. Research shows that 78% of customers […]
5W PR Strengthens Crisis PR and Generative Engine Optimization Services to Meet AI-Driven Reputation Demands
5W PR, one of the largest independently owned PR and digital marketing agencies in the U.S., announced an expanded focus on its crisis communication and Generative Engine Optimization offerings as brands adapt to a new era of AI-driven search, online visibility, and reputation management. As artificial intelligence continues to transform how consumers discover, evaluate, and engage with brands online, 5W is helping clients […]
TechAhead Announces OpenAI Services Partner Status to Help Businesses Accelerate AI Adoption
TechAhead, an AI-native app and enterprise software development company, announced that it is an OpenAI Services Partner. Through this collaboration, TechAhead will help organizations accelerate the adoption of AI solutions using OpenAI’s models and APIs. TechAhead’s services include advisory, solution design, implementation, and ongoing support to help organizations integrate AI capabilities into their existing systems and business […]
Reimagining Ad Ops: Building a Predictive Future
For years, Ad Ops teams’ jobs have been defined by urgency. Stuck in reaction mode, employees have had to pivot their day at the drop of an inbox ping, IO change, or tag break. Often, they’ve needed to solve problems almost instantly. However, as automation evolves and data becomes more interconnected, there’s a quiet but […]
TiVo Ads Brings Independent ACR Data Licensing to the UK
TiVo Ads has today launched its automatic content recognition (ACR) TV data offering in the UK, introducing an independent, measurement-first dataset which the company says is designed to bring greater clarity to cross-platform TV viewing. TiVo has a long history of making data from its devices available to the wider market, with over 15 years Read More
AI Crowns the Most Beautiful Artworks of All Time for World Art Day
A new AI study has attempted to answer in seconds a question that art critics and experts have debated for centuries: what is the world’s most beautiful painting? To celebrate World Art Day, creative data provider DAIVID switched the focus of [...] The post AI Crowns the Most Beautiful Artworks of All Time for World Art Day appeared first on ExchangeWire.com.
Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST ‘Spotlight Channels’
In today’s Digest, we cover Meta set to overtake Google in ad revenue for the first time, Publicis marking its 20th consecutive growth quarter despite momentum slowing, and Freely launching FAST ‘Spotlight Channels’. The post Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST ‘Spotlight Channels’ appeared first on ExchangeWire.com.
Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign
CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.
American Eagle shows a new side of Sydney Sweeney in summer campaign
After its controversial campaign with Sydney Sweeney last year, American Eagle is partnering with the actress again this summer.
Sydney Sweeney On Swapping Jeans for Shorts In Her American Eagle Sequel
ADWEEK spoke to the actress about the new ‘Syd for Short’ campaign, which follows the polarizing but successful 'Sydney Sweeney Has Great Jeans'
For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate
The Chicago law firm Keller Postman is among the pioneers – Partner and Co-Founder Ashley Keller would say the pioneer – of mass arbitration lawsuits. The practice sprang up in response to a corporate tactic whereby customers, subscribers or anyone who signs a contract with a business is defaulted, in the fine print, to a […] The post For Google Advertisers Who Overpaid The Monopoly – Don’t Hate, Arbitrate appeared first on AdExchanger.
Forbes creates wine vertical, commerce shop and membership business as AI squeezes traffic
Forbes is launching a wine-focused vertical, commerce site and membership program to grow consumer revenue and offset declining traffic.
Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement
This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements.