News
20,369 articles covering the AdTech ecosystem
Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media
A comment engagement strategy is in vogue because audiences are no longer enamored by highly polished social media posts.
A closer look at OpenAI’s ads manager – and how much work it still needs
OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet.
Cookies, Whether You Want Them Or Not; Feeding The ‘Industry Plants’
Getting Off Track So much for privacy controls. According to a recent report, Microsoft, Meta and Google ignored users’ opt-out preferences, violating state regulations. Despite the addition of the Global Privacy Control (GPC) system, which informs websites when a user has opted out of data collection for certain purposes, the audit observed Google honoring that […] The post Cookies, Whether You Want Them Or Not; Feeding The ‘Industry Plants’ appeared first on AdExchanger.
Financial realities of running a small agency: February session recap
Thank you to everyone who joined us for the Financial Realities session in February.
Q1 2026 AdTech Earnings Preview: What Wall Street Is Watching at The Trade Desk, Magnite, and PubMatic
An investor-focused preview of Q1 2026 earnings season for publicly traded AdTech companies, analyzing consensus estimates and key metrics to watch including CTV revenue growth, international expansion, and AI-driven product monetization. The piece notes that The Trade Desk's Kokai AI platform adoption rate is the single most-watched metric among buy-side analysts. It also examines Magnite's SpringServe integration progress and PubMatic's identity solution traction.
New Google Search Console Message Glitch Gives SEOs A Scare via @sejournal, @martinibuster
A Google Search Console glitch resulted in a message to site owners implying that impressions have only just started being reported. The post New Google Search Console Message Glitch Gives SEOs A Scare appeared first on Search Engine Journal.
AA appoints Charlie Rudd as vice-president and Natalie Bell as Front Foot chair
Charlie Rudd, chief executive of Publicis Groupe UK’s Creative Practice, is the Advertising Association’s first vice-president.
ASA bans first ads based on less-healthy food rules
Two ads for Lidl and Iceland were banned, while ads for On The Beach and German Doner Kebab were found to be compliant.
Upcoming meetings, events and more
Learn more about our May 12 virtual session and May 19 meetup!
Guide to the WhatsApp
Not in the Small Agency Network WhatsApp? Then you’re missing out!
How AI Is Democratizing Content and Creating Today’s ‘Access Era’
Higgsfield AI's Mahi de Silva reveals how creativity barriers are coming down at ADWEEK's Social Media Week.
Dentsu’s Kevin Weigand: ‘Premium Is in the Eye of the Viewer’
NEW YORK – Publisher partnerships must span content, technology, and advertiser relationships rather than focusing on single capabilities, as premium content varies based on individual viewer perception and contextual relevance. “Between content, technology, and advertising relationships, I think a partner that really drives the most value is the one that can span all three,” Kevin [...]
AI Is Eating the Internet’s Lunch and Not Picking Up the Check: AJL Advisory’s Lou Paskalis
SAN JUAN, Puerto Rico – Lou Paskalis has a characteristically blunt assessment of artificial intelligence’s growing appetite for content, likening it less to innovation and more to a well-organized heist. “The reason that I think the IAB is correctly calling AI scraping an existential threat to publishers is because it is routinized theft,” the advertising [...]
Comcast’s James Rooke: Premium Video’s Top Priority is Proving Outcomes
NEW YORK – Generally speaking, “performance TV” means delivering measurable outcomes for marketers through return on ad spend demonstration, though the challenge lies in proving television’s effectiveness on a consistent, scalable basis rather than isolated campaigns. “What does performance TV mean for Comcast? It means that we deliver outcomes for a marketer. If you’re a [...]
Small Agency Network March 2026 newsletter
The Small Agency Conference & Awards is only four months away.
BMW Digital Founder Urges Brands to Trade Moments for Commitments
At Social Media Week, NeAndre Broussard argued that consistency will outperform trend-driven campaigns.
Brand Ad Spend Is Moving Into Mobile Apps
Brand advertising is shifting beyond the open web—and mobile apps are emerging as a key destination. LoopMe’s launch of Chartboost Direct reflects that transition, introducing infrastructure designed to connect brand demand directly with in-app inventory at scale. LoopMe announced Chartboost Direct as a solution to help mobile app publishers access brand advertising demand more directly, […] Brand Ad Spend Is Moving Into Mobile Apps first appeared on Street Fight.
Google Chrome Skills Turn Gemini Prompts Into Reusable Workflows via @sejournal, @MattGSouthern
Google is rolling out Skills to Gemini in Chrome on desktop, letting users save prompts as reusable one-click tools and run them across selected tabs. The post Google Chrome Skills Turn Gemini Prompts Into Reusable Workflows appeared first on Search Engine Journal.
California Consumer Privacy Act (CCPA) explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry on the California Consumer Privacy Act (CCPA).
Customer experience (CX) explained—Ad Age Encyclopedia
Read the Ad Age Encyclopedia entry on customer experience (CX).
Patrón Takes Shot at Sponsoring Prime Video’s NBA Nightcap Through the Playoffs
Prime Video shares advertising game plan for NBA playoffs.
J.C. Penney’s latest campaign highlights ballers on a budget
The department store’s “Inside Lane” features five college and professional women's basketball players sporting everyday looks.
Rent the Runway turns to marketplace, other sideline businesses to stoke revenue
The subscription site is also launching more than 30 new brands and expanding its “everyday” and “workwear” assortments.
AI-Driven Media Quality Signals Move Into Campaign Activation
Media quality and performance optimization are moving closer to the point of execution. A new integration between Basis and Protected by Mediaocean is embedding real-time, AI-driven verification, attention, and quality signals directly into campaign activation—reflecting a broader shift toward outcome-based media decisioning. Basis and Mediaocean have announced a direct integration that brings Protected by Mediaocean’s […] AI-Driven Media Quality Signals Move Into Campaign Activation first appeared on Street Fight.