News
20,366 articles covering the AdTech ecosystem
Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts
As the Newfronts try to show off better tools, content and measurement, the broader upfront market is trying to stay the course in the face of economic uncertainty.
With the World Cup around the corner, media buyers expect streaming prices to soar
Forecasts suggest that late-stage bids for World Cup inventory could see marketers pay a steep premium. But alternatives exist.
In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity
New data shows publishers face a surge in AI bots and third-party scrapers harvesting content without compensation.
Creator scandals have turned morality clauses into brands’ go-to exit strategy
The fine print in creator contracts has never mattered more. A succession of high-profile creator scandals is putting morality clauses at the center of how brands manage risk.
‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all
News Creators have become preferred sources for younger viewers, but how do they grow and sustain their independent endeavors?
OpenAI’s Big Ambitions; Tricks Of The Trade
ChatGPT’s ads manager leaves something to be desired; beware booking vacations via search ad; and YouTube is jacking up its premium prices again. The post OpenAI’s Big Ambitions; Tricks Of The Trade appeared first on AdExchanger.
For Zenith’s Tobias, AI’s Promise Is Mired in Siloed Complexity
SAN JUAN, Puerto Rico — The promise of artificial intelligence in advertising has long been one of simplification and speed, a force to unify disparate signals into clear, actionable insights. In practice, however, the technology is often creating the opposite effect, adding new layers of fragmentation and opacity to an already complex media ecosystem. Instead [...]
HappyKids Operator Future Today Brings New Ad Platform for Audience Targeting
The average cost of an ad-free streaming subscription has nearly doubled since 2020, climbing from around $9 to $16 a month. For millions of American households, the math is starting not to add up. That financial pressure is reshaping viewing habits in ways that free ad-supported streaming television, or FAST, is well-positioned to exploit. Audiences [...]
How AI Agents See Your Website (And How To Build For Them) via @sejournal, @slobodanmanic
Websites built with semantic HTML, accessible patterns, and visible server-rendered content are better positioned for the agentic web. The post How AI Agents See Your Website (And How To Build For Them) appeared first on Search Engine Journal.
What Pichai’s Interview Reveals About Google’s Search Direction via @sejournal, @MattGSouthern
Sundar Pichai outlines search as an “agent manager,” signaling a shift from link-based results to task completion and multi-step workflows. The post What Pichai’s Interview Reveals About Google’s Search Direction appeared first on Search Engine Journal.
Kylie Jenner brings “star power and aura” to hydration product k2o, launched in tandem with Night
The latest product backed by Night's venture studio emerged out of a partnership between the creator management firm and the fifth most-followed Instagram star in the world. Kylie Jenner has tapped into the world of creator products to launch k2o, a hydration powder filled with beauty-boosting ingredients. Jenner is already one of the world's richest Gen Z entrepreneurs, and k2o will extend her business interests by building off of her vodka soda brand Sprinter. By packing in ingredients like hyaluronic acid and collagen peptides, k2o adds skincare elements to its electrolyte base. The result is a product that's tailor-made for Gen Z festival attendees and other go-getters. Visit Tubefilter for more great stories.
Hoorae returns to Issa Rae’s web series roots with “Screen Time” microdrama
Too much screen time can be a dangerous thing, and Hoorae is taking that idea literally. The media company led by actor, writer, and producer Issa Rae has announced a partnership with TikTok. Together, the two companies are diving into the world of microdramas. Beginning with a project titled Screen Time, Hoorae will produce short-form web series that will launch on TikTok and its companion app PineDrama. Visit Tubefilter for more great stories.
NAB Show wants to be the meeting ground for creators and legacy entertainment: “These two segments have so much to offer each other right now”
Back in 2024, the National Association of Broadcasters recognized the importance of content creators by carving out a dedicated gathering place for them at its longtime annual trade event, NAB Show. That place, called the Creator Lab, was designed as a “dedicated experience to foster collaboration, learning and networking through panels, workshops, fireside chats and […] Visit Tubefilter for more great stories.
Regal Cineworld Launches First-of-Its-Kind ChatGPT Moviegoing App in U.S. (EXCLUSIVE)
Regal Cineworld is rolling out a new AI-powered moviegoing tool, becoming the first major exhibitor to launch a dedicated app within ChatGPT aimed at streamlining film discovery and ticket purchases. The app, developed in partnership with The Boxoffice Company, allows users to ask conversational prompts — such as what’s playing nearby or showtimes for specific […]
Chris Brown & Casey Soulies
The ownership team at Greenhaus has expanded to five with the naming of Chris Brown and Casey Soulies as partners.
Revolving Door Roundup: CNN Names Alex MacCallum COO
CNN names new COO and other moves from around the news industry.
Watch the newest commercials from Dave & Buster’s, Apple TV, Underdog and more
A scene from the new Apple TV series “Margo’s Got Money Troubles.”
YouTuber Jesser Launches Parent Company, Preps Business Expansion
The media company, which generates an eight-figure revenue, has content and product debuts coming later this year.
Ahold Delhaize USA expands digital payment options
A pilot with payments processor Fiserv will let customers of The Giant Company, Giant Food and Stop & Shop pay directly from their banks.
The Friday Checkout: Grocery industry hits back at electronic shelf label controversy
Amid lawmakers’ concerns about digital shelf tags, FMI — the Food Industry Association is defending the technology as a tool that retailers aren’t using for “surge pricing.”
Grocery price growth cools as overall inflation surges
Grocery inflation came in at a calmer annual rate in March than during the prior month, but prices for meat, produce and coffee continued to accelerate.
The Weekly Closeout: Reebok returns to hockey, Nordstrom Local expands
The athletics retailer is reentering the category through a deal with Wholesale Sports. Meanwhile, the department store is growing its footprint in California.
REI’s first full-time employee, longtime CEO Jim Whittaker dies
Whittaker was REI’s second CEO and was also the first American to summit Mount Everest.
Wacoal America CEO retires
Mitchell Kauffmann will remain on the intimates brand's board as an adviser and President James Wheatley was tapped as his successor.