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20,367 articles covering the AdTech ecosystem
AI Is Nothing Without Data Fidelity. Here’s A Four-Step Approach to Protect It
AI is only as good as the data that fuels it. In advertising, however, that foundation is often flawed. The industry talks a lot about targeting and measurement, but it rarely confronts the fidelity of the data behind those outcomes. This is akin to tuning up a car that’s running on the wrong fuel entirely […] The post AI Is Nothing Without Data Fidelity. Here’s A Four-Step Approach to Protect It appeared first on AdExchanger.
RF vs RFID: Why retailers are moving beyond traditional EAS
Today’s retail environment has evolved. Theft is more frequent, more organized and more complex, pushing retailers to seek more than just an alarm at the door.
AI is changing how your shoppers feel about your brand
AI is changing which products shoppers see first, before they ever reach your site.
Infobip at 20: the AI Era Is Here, and the Next 20 Years Start Now
Infobip sets out why the shift to agentic AI represents the biggest opportunity in its history Global AI-first cloud communications platform Infobip marks the 20th anniversary of its founding. With Infobip AgentOS now live and agentic AI moving from pilot to production globally, Infobip is entering its most significant chapter in its history. Founded on […]
BFJ Digital Outlines the ‘Human-First’ Framework for AI Integration in Modern Marketing Teams
BFJ Digital, a digital marketing and transformation agency, has released a strategic framework for the integration of Artificial Intelligence (AI) within professional marketing and sales teams. Drawing on a recent analysis of IBM’s large-scale AI implementation, the agency shifts the conversation from simple automation to a “human-first” structural model that prioritises reinvesting efficiency gains into high-value […]
LynkDog Launches the First Backlink Monitoring Platform Built for the AEO and GEO Era
As AI search reshapes B2B discovery, LynkDog protects backlinks and directory placements that power brand citations in ChatGPT, Perplexity, Google AI Overviews LynkDog announced the official launch of the first backlink and directory monitoring platform purpose-built for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) – the fast-emerging disciplines focused on brand visibility inside […]
Artificial Intelligence Tools Shape Content Organization Strategies for Modern Business Websites
Content organization across business websites continues to evolve as artificial intelligence tools influence how information is structured, categorized, and delivered. Businesses across industries are examining how AI-driven systems affect navigation, content hierarchy, and search visibility, particularly as search engines and users demand greater clarity and relevance. AI tools are increasingly used to analyze user behavior, […]
Donald Trump Posts AI-Generated Photo of Himself as Jesus After Slamming Pope Leo as ‘Weak’ Over Iran War Criticism; Pontiff Says He Won’t Stand Down
Donald Trump posted an AI-generated photo of himself seemingly dressed as Jesus Christ shortly after slamming Pope Leo XIV as “weak.” On Sunday night, Trump posted a tirade on Truth Social about Pope Leo — the first American to be chosen for the position — who has been vocally opposed to the war in Iran […]
WPP hires advisors for potential Burson sale
WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.
Papa Johns ad spotlights the development of is sourdough
It was created by Bicycle Studio.
Everyone needs partners in era of tech hyperscalers
Coming age of agentic AI is forcing more collaboration between “frenemies” across the advertising and tech ecosystem.
Introducing Leading Women Argentina’s class of 2026
Celebrating the 2026 Leading Women Argentina honorees.
How brands are using access to break through World Cup clutter
Brands are using tickets, travel and everyday spending to bring fans closer to the tournament.
Introducing the Ad Age Encyclopedia
Explore a new resource for industry professionals designed to decode the language of modern marketing, from agency of record to media mix modeling to zero-click search.
Pinterest Pushes Real-World Inspiration as Social Media Backlash Grows
Platform's first work under new CMO Claudine Cheever encourages users to get out in the world
Set Designers Weigh the Real Cost of News Networks Looking Like Podcasts
Is the casual on-air look of news shows a threat to the set design business?
Audio Ads Are Coming to 6,000 More Dollar General Stores
Dollar General selected Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and measurement equipment, effectively doubling the size of its network and adding a more sophisticated AI-powered measurement solution.
Possible Wants to Be Davos for Adland
Sponsorship investment is up 55% year over year as the Miami conference expands its footprint, adds a YouTube deal, and doubles down on dealmaking.
ADWEEK Agencies Advantage: Publicis Groupe Takes a Major Shot to Grab Sports Spend
The $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richer
The Cockroach of Marketing Concepts Will Never Die
The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing.
OpenText Enterprise Data and AI Solutions to be Available on AWS European Sovereign Cloud
OpenText will offer customers a hybrid sovereign cloud architecture that supports regulated European Union organizations with secure, AI‑ready data platforms, complementing what is available in North America today OpenText, a global leader in secure information management for AI, announced that it will make a number of its world leading enterprise data and AI solutions available […]
Retail Media 2.0: From Sponsored Listings to AI-Driven Commerce Ecosystems
What was retail media even up to five years ago? Simply a channel where brands paid for sponsored products listings on Amazon. They optimized bids on search terms. They measured ROAS. The model was transactional, narrow, and largely confined to the bottom of the funnel, a digital version of paying for a better shelf position […]
Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push
In today’s Digest, we cover OpenAI quietly launching an Ads Manager, Meta removing ads recruiting plaintiffs in social media addiction lawsuits amid rising legal pressure, and YouTube denying plans for 90-second unskippable ads amid its CTV push. The post Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push appeared first on ExchangeWire.com.
Why CTV Is Becoming The First Real Test Of Agentic Advertising
Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. That’s because CTV never fit cleanly into campaign execution models built for RTB-based trading. Programmatic trading introduced efficiency for commoditized inventory, but CTV has always been defined […] The post Why CTV Is Becoming The First Real Test Of Agentic Advertising appeared first on AdExchanger.