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20,363 articles covering the AdTech ecosystem
GrowthLoop Names Co-Founders Anthony Rotio and Tameem Iftikhar as Co-CEOs
Leadership Structure Returns to Co-Founder-Led Model to Pair World-Class Product with Global Distribution; Chris O’Neill to Continue on Board of Directors GrowthLoop, a leader in agentic AI-powered marketing solutions, announced the appointment of co-founders Anthony Rotio and Tameem Iftikhar as Co-Chief Executive Officers. With landmark partnerships with Fortune 500 customers like Costco, Albertsons, and Ford, […]
Liferay Introduces Headless CMS to Modernize Digital Content Management
New offering centralizes content, delivers in-context analytics, and enables delivery across channels Liferay, a leading provider of Digital Experience Platforms (DXPs), announced the general availability of Liferay CMS, a fully headless content management system (CMS) designed to help marketing, development, and IT teams create, manage, and deliver digital content across multiple channels from a centralized repository. Built on the […]
Magic: The Gathering Unveils Two New ‘Secrets of Strixhaven’ Cards; Game Designers Talk Expanding the Mage-College World (EXCLUSIVE)
Magic: The Gathering‘s latest mainline set, “Secrets of Strixhaven,” will be released later this month and Variety has this exclusive reveal for a pair of new cards from the collection. Available for prerelease April 17 and set for tabletop release April 24, “Secrets of Strixhaven” marks Magic: The Gathering’s return to its magical university, comprised of five […]
Sociable: Snapchat makes a push for Snapcodes as a marketing tool
The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and conversion.
Publicis leans on Microsoft in race to lead agentic AI for marketers
The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global media business.
Svedka addresses Gen Z’s digital burnout with Y2K-inspired flip phone
The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated Super Bowl ad.
Kotex displays art inspired by menstruation to confront taboos
The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.
Greggs hires Zoe Harris as customer and marketing director
Harris replaces Hannah Squirrell, who has stepped down to retire.
Pitch Update: Netflix, Microsoft, Volkswagen, Vodafone, Irn-Bru, Saga, Wingstop, IG and more
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
Asahi Super Dry pop-up brings Tokyo’s streets to Manchester
The experience aims to blend football culture, fashion and fandom and will take place on 18 and 19 April.
Watch the newest commercials from DraftKings, Jack in the Box, Tide and more
Jack in the Box spokescharacter Jack Box reveals how the fast food chain is celebrating its 75th anniversary.
Virtual Vanguard Recap: Michael Ventura
At our latest Virtual Vanguard, CMOs gathered with author and leadership strategist Michael Ventura (Applied Empathy) for a working session on what it takes to lead with understanding in an […]
Virtual Vanguard Recap: Richard Sanderson
At our inaugural Virtual Vanguard session, our guest speaker, Spencer Stuartʼs Richard Sanderson, dropped three predictions on the CMO role in 2026. The conversation explored whether CMOs will evolve or […]
Less Soccer, More Feeling: The 5 Creative Principals Guiding Coca-Cola’s World Cup Playbook
The team behind Coca-Cola's biggest marketing push reveals its creative approach
Disney Reportedly Planning First Large Layoff Under New CEO
Disney could lay off 1,000 employees, with many of those cuts affecting the marketing department.
Canva expands into marketing automation with new acquisitions
With Simtheory and Ortto, Canva is moving beyond design into AI-driven workflows, campaign execution and customer data. The post Canva expands into marketing automation with new acquisitions appeared first on MarTech.
Ford and Nissan are embedding their brands in sports as they chase fandoms
Advertisers are rewriting the branded entertainment playbook for a sports-focused media landscape.
What Is AI Automating In Ad Tech?
Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech. The post What Is AI Automating In Ad Tech? appeared first on AdExchanger.
Walmart alumni open POS test lab
As retailers seek omnichannel sales solutions, a new vendor-neutral demonstration lab offers point-of-sale equipment evaluation.
OpenAP Appoints Warner Bros. Discovery’s Ryan Gould as Chairman of its Board of Directors
Veteran advertising executive to serve as strategic guide as OpenAP accelerates its mission to standardize identity and scale cross-publisher audience infrastructure OpenAP, the advanced advertising company bringing simplicity and scale to audience-based advertising, announced the appointment of Ryan Gould, President of U.S. Advertising Sales, Go To Market for Warner Bros. Discovery, as Chairman of its […]
Oracle Introduces Fusion Agentic Applications for Customer Experience
New class of enterprise applications redefine sales, service, and marketing processes by unlocking time, capacity, and outcomes that were previously out of reach Oracle announced Fusion Agentic Applications for customer experience (CX). The new agentic applications are powered by coordinated teams of specialized AI agents that are outcome-driven, proactive, reasoning-based, and engineered for enterprise execution. […]
Milestone Systems Selects Coveo to Advance AI‑Powered Enterprise Search
Global video technology leader chooses Coveo to unify website search and streamline content discovery, empowering customers and partners to find answers faster across a complex product ecosystem Coveo, the leader in AI-Relevance, announced that Milestone Systems, a world leader in data-driven video technology used in manufacturing, airports, law enforcement, retail, and traffic management, has selected […]
AutoRaptor Launches AI Voice Agent to Answer Every Call, Qualify Every Buyer, and Book More Appointments — Automatically
AutoRaptor’s AI Voice Agent handles inbound calls around the clock. Capturing leads, routing inquiries, and scheduling appointments directly inside the CRM, with no human intervention required. AutoRaptor, the AI-powered CRM built for independent automotive dealerships, announced the launch of its AI Voice Agent: a fully automated, conversational AI that answers inbound calls, qualifies buyers, captures lead […]
True-Crime Podcasts ‘Disgraceland’ and ‘Hollywoodland’ Join iHeartMedia Network Alongside ‘My Favorite Murder’
True-crime podcaster Jake Brennan is bringing his podcasts “Disgraceland” and its celebrity spin-off “Hollywoodland” to Exactly Right Media (ERM), the podcast network behind hit show “My Favorite Murder” that is affiliated with iHeartMedia. “Disgraceland” and “Hollywoodland” will continue to be produced by Brennan’s Double Elvis and executive produced by ERM and iHeartPodcasts. Under an agreement […]