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20,363 articles covering the AdTech ecosystem
Fever-Tree mixers celebrate mixology with first US creative platform
The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the nonalcoholic mixer brand.
Why Your New SEO Vendor Can’t Build on a Broken Foundation via @sejournal, @TaylorDanRW
Why inherited technical debt, content quality, and link history limit early SEO gains despite new expertise. The post Why Your New SEO Vendor Can’t Build on a Broken Foundation appeared first on Search Engine Journal.
Your Owned Content Is Losing To A Stranger’s Reddit Comment via @sejournal, @DuaneForrester
AI recommendations increasingly rely on Reddit and community signals, reshaping how brands earn visibility, trust, and influence in the AI-driven discovery layer. The post Your Owned Content Is Losing To A Stranger’s Reddit Comment appeared first on Search Engine Journal.
WhatsApp and Facebook team up with Arsenal to celebrate football group chats
Global partnership includes hero film and in-person and digital experiences for fans.
LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher Growth
LoopMe, the global leader in brand performance, has announced the launch of Chartboost Direct to help mobile app publishers accelerate growth with direct access to brand demand. With this launch, LoopMe positions itself as the definitive nexus between web SSPs, [...] The post LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher Growth appeared first on ExchangeWire.com.
21 AI-generated spots from Luma’s ‘Dream Brief’ will chase gold in Cannes
Luma’s Caroline Ingeborn and DE-YAN’s Jason Kreher discuss the B2B campaign to get creatives to test the brand’s AI tools.
Zendaya and Spike Jonze made a dreamy spot for her new On sportswear drop
The short film places the collection inside an imaginative, ever-changing studio world.
Zendaya’s On Collection Gets a Surreal Spin From Spike Jonze
Spike Jonze directs an ad that visualizes the creative process behind the footwear and apparel collection co-created by Zendaya, On, and stylist Law Roach
Virtual Vanguard Recap: Assessing Marketing Education
Key questions: This month’s Virtual Vanguard session centered on these questions and more. Members shared their current strategies for addressing emerging skills gaps, AI dependency, judgment as a leadership differentiator, […]
The post-purchase moment where loyalty is won or lost
The email you send after checkout can either reinforce trust or leave customers questioning their decision. The post The post-purchase moment where loyalty is won or lost appeared first on MarTech.
How to make AI work with context instead of prompts
AI struggles in enterprises not because of prompts, but because it lacks context. Here's how to build systems that fix that. The post How to make AI work with context instead of prompts appeared first on MarTech.
Navatar Unveils AI-Powered M&A CRM Operating Model for Investment Banks and Boutique Advisors
New Salesforce-based AI Deal Engine helps M&A banks boost deal origination, buyer and sponsor research, and end to end mandate execution without manual CRM work Navatar announced an AI-powered CRM operating model for M&A investment banks and boutique advisory firms, designed to help bankers originate more relevant deals, deepen coverage, and execute mandates with greater […]
IMS Announces Executive AEO Training to Help Companies Increase Visibility Across Generative AI Platforms Including ChatGPT, Claude, Grok, and Perplexity
Free April 14 live workshop provides business leaders with a structured Answer Engine Optimization framework for improving discoverability inside AI search assistants, conversational platforms, and emerging intent-driven discovery environments with live Q&A and implementation guidance IMS announced a live executive training event scheduled for April 14, 2026 at 1:00 PM EST designed to help founders, […]
Sainsbury’s Nectar360 partners with Uber and Uber Eats to bring Nectar loyalty to customers
From today, Nectar members can now turn their points into Uber rides or Uber Eats orders – a first for Nectar and for Uber Customers can swap Nectar points for an Uber voucher, automatically added to their Uber app for use on Uber Rides or Uber Eats Sainsbury’s Nectar360, which owns and operates Nectar, the UK’s […]
Particular Audience promotes Langton McCombe to Sales Director, North America
Particular Audience (PA), a global leader in Retail Media and Personalisation technology, today announced the promotion of Langton McCombe to the role of Sales Director, North America. In this position, McCombe will manage the company’s commercial and client delivery initiatives in the region, empowering retailers to unlock new digital revenue streams and deliver hyper-personalized shopping experiences […]
BFJ Digital Urges Shift to Profit-Based Ad Metrics for 2026
BFJ Digital, a leading performance marketing and data analytics agency, has issued an advisory to the Australian retail sector regarding a systemic flaw in digital advertising measurement. The agency warns that a singular reliance on Return on Ad Spend (ROAS) is driving a trend of “profitless growth,” where businesses appear successful on digital dashboards while […]
DeeperDive, Taboola’s Gen AI Answer Engine for the Open Web, Reaches Nearly 7 Million Monthly Active Users Eight Months After Launch, Emerging as One of the Largest AI Answer Engines
DeeperDive Adds Support For 6 Languages, Expanding Globally with Publishers Including Ouest-France, El Nacional, Ynet and More Taboola announced significant consumer momentum and global expansion for DeeperDive, its Generative AI “Answer Engine” that lives on many of the world’s top publishers, including USA TODAY Co., India Today, and BuzzFeed Asia. Since launching in general availability in […]
Persistent Launches Merchant Risk Management Solution Powered by Databricks AI
Enables proactive merchant risk detection and fraud prevention using real-time intelligence and workflows Persistent Systems, a global Digital Engineering and Enterprise Modernization leader, announced the launch of its Merchant Risk Management and Fraud Detection solution powered by Databricks Data Intelligence platform. The solution helps financial institutions reduce fraud losses, improve detection accuracy and lower manual review […]
BrightEdge Data: AI Search is Reaching a Tipping Point – by End of 2026 Most Online Customers will be AI Agents
AI agents increasingly influence buying decisions, yet most companies lack a clear strategy for granting those agents access to their content BrightEdge, the global leader in AI-powered enterprise performance marketing and SEO, today released data revealing AI agent requests reached 88% of human organic search activity, a level nearly matching human search and signaling a […]
Will ChatGPT ads become a meaningful part of the performance media mix?
Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes AppFlyer’s Brian Quinn.
Google’s CEO Predicts Search Will Become An AI Agent Manager via @sejournal, @martinibuster
Google's CEO says that informational queries will become agentic search and that search itself will be an agent manager. The post Google’s CEO Predicts Search Will Become An AI Agent Manager appeared first on Search Engine Journal.
Movers & Shakers: Publicis, WPP Media, M&C Saatchi, Uncovered, Jungle Creations, OpenAI and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Saga sets sail on brand strategy review
Ingenuity+ is running the process.
Staysure appoints Goodstuff to media account
Incumbent on the account was All Response Media.