News
20,330 articles covering the AdTech ecosystem
Olaplex to be acquired by Germany’s Henkel for $1.4B
Through the deal, Olaplex will be focused on “accelerating our product innovation, expanding our reach and continuing to deliver results,” CEO Amanda Baldwin said.
Amazon, USPS reach scaled-back delivery deal
The agreement will result in a 20% reduction in Amazon volume delivered by USPS, Reuters first reported, capping a bumpy negotiations process.
Walmart launches La Roche-Posay in stores
Pharmacists at the big-box retailer will serve as specialized skin care advisers to customers through the partnership.
Weather Is Reshaping Marketing – How Brands Are Turning Storms Into Sales
When weather shifts, consumer intent spikes and brands that adapt messaging in real time are capturing the most valuable moments to drive action. Spring is trying to spring in the Northeast but so far, the vibes have been reluctant. But that doesn’t hinder weather-reactive marketing; it presents new opportunities for warm-weather retail activities and products. […] Weather Is Reshaping Marketing – How Brands Are Turning Storms Into Sales first appeared on Street Fight.
Audible’s ‘Between Me and You’ Audio Adaptation From Kerry Washington’s Simpson Street Stars Jurnee Smollett, Jack Falahee, Stephanie Hsu
Kerry Washington’s Simpson Street will premiere “Between Me and You,” a new scripted audio drama starring Jurnee Smollett, Jack Falahee and Stephanie Hsu, on April 16, exclusively from Audible. The eight-episode Audible Original is based on the novel of the same name by Allison Winn Scotch, who co-wrote audio adaptation with Pete Chiarelli. “Between Me […]
KFC’s Colonel dances in the name of affordable fried chicken in new ads
A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low.
Are some agencies seeing their people as debts rather than assets?
Campaign asks adland how much agencies value their talent.
Petri Kokkonen Appointed Co-Lead of IAB Europe’s Programmatic Working Group
Relevant Digital’s CEO and partner, Petri Kokkonen, has been appointed co-lead of the IAB Europe Programmatic Working Group, representing IAB Finland. He will serve alongside Ralf Ollig, VP product at Sportradar. The Programmatic Working Group brings together key stakeholders from across [...] The post Petri Kokkonen Appointed Co-Lead of IAB Europe’s Programmatic Working Group appeared first on ExchangeWire.com.
Watch the newest commercials from Google Gemini, Kohl’s, Corona and more
Corona says, “Put a lime on your to-do list.”
‘Protect the Peanut’ mini-doc shows the science behind fixing Peanut M&M’s
BBDO Chicago documents the consumer complaints and environmental pressures that led to the “Protect the Peanut” initiative.
TikTok’s Khartoon Weiss to exit the platform as its head of global business
VP, GM of global business solutions Khartoon Weiss is leaving the company on Friday, according to a memo shared with clients.
Future Today’s Tim Ware: Direct Deals Drive CTV Success
Direct publisher relationships are appearing more essential for tapping into connected TV benefits by enabling buyer goal identification, KPI alignment, and optimal signal sharing within bid stream data compared to open marketplace alternatives with unproven supply, contends Tim Ware, vp, Future Today Marketplace at Future Today. “The need for a direct deal is more important [...]
Why loyalty programs can’t afford to overlook aging consumers
As the U.S. population ages, programs designed for younger shoppers risk alienating their most stable and valuable customers, experts say.
How traditional grocers are trying to narrow the ‘value gap’ with discount competitors
From price locks to refreshed loyalty programs, grocers like Kroger and ShopRite are moving beyond traditional pricing strategies to win over shoppers.
Food City appoints new CFO
The regional supermarket chain has promoted Paul Cox to take over as finance chief from Eddie Neely, who is retiring.
Inside Walmart’s creator-driven social commerce playbook
The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.
TestRail Launches AI Test Script Generation to Eliminate Boilerplate Coding for Automation Engineers
TestRail 10.2 enables enterprise quality teams to turn documented test cases into structured automation code with full project artifacts in near real time, replacing 30-60 minutes of manual boilerplate coding per test TestRail, the leading dedicated QA test management platform, announced TestRail 10.2, featuring AI Test Script Generation, a new open beta capability immediately available […]
AI Digital Relaunches Elevate: The AI-Powered Intelligence Platform Built to Break Open the Black Box
Elevate cuts manual research, planning, and reporting hours by up to 90%, empowering agencies with vendor-agnostic AI intelligence across the entire digital ecosystem AI Digital, the AI-native consultancy and innovation partner powered by an Open Garden Framework, announces the relaunch of Elevate — its AI-powered marketing intelligence platform, redesigned to unify research, planning, optimization, and reporting […]
Clarvos Introduces Agentic Workflow Platform to Help Small Businesses Find Customers and Launch Campaigns in Minutes
Early access workflow uses AI agents to help growing businesses discover new audiences, generate creative, identify trends and manage marketing across channels in one system Clarvos, a marketing technology startup focused on simplifying marketing workflows for growing businesses, announced the early access launch of its agentic marketing workflow platform designed to simplify how growing small […]
fullthrottle.ai® Expands Into Audio With Premium Inventory, Streamlined Activation, and Unified Measurement
Built into existing campaign workflows, teams can plan, activate, and optimize audio in conjunction with other channels, without added complexity or fragmentation. fullthrottle.ai®, a pioneering innovator in first-party data media solutions and AdTech operating systems, announced expanded audio advertising capabilities within its platform. With this update, advertisers can activate audio campaigns across premium streaming, podcast, […]
Automation Anywhere Reports 61% of Q4 Software Bookings from AI as Enterprises Deploy Agentic AI to Run Core Business Functions
Double-digit non-GAAP ARR and RPO growth, coupled with 23% growth in $1M+ ARR customers reflect sustained enterprise investment in production‑scale AI Automation Anywhere, the leading provider of Agentic Process Automation (APA) and agentic solutions, announced fourth-quarter results that reflect a shift in enterprise use of AI: moving from experimentation to deploying solutions that solve real […]
DXC Partners with ServiceNow on a New Wave of AI-first Enterprise Transformation
DXC adopts ServiceNow’s Core Business Suite as Customer Zero, activating agentic AI across core business functions for a Global Business Services-led transformation The partnership combines DXC’s transformation expertise with the ServiceNow AI Platform to power smarter, more resilient operations across the enterprise DXC will enable customers to replicate these transformation outcomes at scale DXC Technology, […]
Hoonartek Launches ClearView An Agentic Decision Layer That Activates the Data Estate and Replaces SaaS Bloat
Hoonartek launched ClearView™, an agentic decisioning layer built for enterprises that have invested in modern data platforms but have yet to translate that investment into autonomous, business-driven execution. Most large enterprises face a common challenge: a mature data estate—lakehouse, cloud warehouse, and years of engineering—combined with a growing stack of point SaaS products, each solving […]
Accelerating Aum Growth with the Right Distibution Intelligence and Master Data Management (MDM) Solution
Turn fragmented distribution data into a trusted foundation for sales and marketing execution and AUM growth SalesFocus Solutions (SFS), a fintech leader servicing the asset management industry, announced its comprehensive Distribution Intelligence and Master Data Management (MDM) solution has been instrumental in providing a single, trusted source of data(“Golden Copy”) for its clients, empowering quicker, smarter […]