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20,330 articles covering the AdTech ecosystem
Video Innovation Drives 2x Higher Purchase Intent, Study Finds
As the video gap persists, this annual market study shows consumers are ready to reward brands that use personalized, AI-powered video and leave those that don’t. A new study of 2,500 adults in the U.S. and U.K. reveals 80% of consumers want more video from brands, but nearly half (46%) say they never receive any video communications […]
Wishtree Technologies Announces Partnership with Databricks to Strengthen Data and AI Capabilities
Helping enterprises unify fragmented data and build production-ready AI solutions on Databricks Wishtree Technologies Inc., an AI-native product engineering services company, today announced a strategic partnership with Databricks, the data and AI company. This collaboration marks an important step in Wishtree’s continued commitment to enabling organizations to harness the full potential of their data. Through […]
US Bank inks NFL sponsorship in latest step of brand’s cultural evolution
CMO Michael Lacorazza details a deal that enlists likely top draft pick Fernando Mendoza as the bank’s Chief Financial Playmaker.
From T-Shaped To M-Shaped: The PPC Career Evolution Nobody Is Talking About
PPC professionals commanding higher compensation are moving beyond T-shaped skill sets toward M-shaped expertise with multiple deep, complementary disciplines. The post From T-Shaped To M-Shaped: The PPC Career Evolution Nobody Is Talking About appeared first on Search Engine Journal.
How Consumers Navigate High-Stakes Purchases In AI Mode via @sejournal, @Kevin_Indig
New research shows AI Mode is reshaping buying decisions. Learn how to secure visibility, trust, and top placement. The post How Consumers Navigate High-Stakes Purchases In AI Mode appeared first on Search Engine Journal.
Wireless cancelled, drinks brands pull sponsorship after Kanye West backlash
Pepsi, Diageo and AB InBev's decision followed widespread criticism of the London festival's booking of West.
Red Bull takes over Royal Albert Hall with esports tournament
We Are Collider created the event.
Wise’s debut work by Ace of Hearts features OOH for parody banks
The campaign includes a Transport for London takeover.
OpenAI CMO Kate Rouch steps down
Rouch joined OpenAI in 2025 from Coinbase and has previously held positions at Meta and The Bridgespan Group.
Week in Charts: The Dangers of AI Agents Changing Live Campaigns, the Gulf Crisis’ Impact on Global Ad Spend, and the Risks of Being Online for UK Adults
In this week's Week in Charts, the dangers of AI agents changing live campaigns, the Gulf crisis' impact on global ad spend, and the risks of being online for UK adults. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of Read More
Kargo Announces Closed Beta of Project KERA
Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimise advertising across channels. Built as an intelligent orchestration system, Project KERA turns [...] The post Kargo Announces Closed Beta of Project KERA appeared first on ExchangeWire.com.
Happydemics Launches ‘In-Flight Mode’ to Optimise Brand Outcomes While Campaigns Are Still Airborne
Happydemics, the global brand lift and ad measurement company, has announced the launch of 'In-Flight', a new mode placing brand outcome measurement directly into live campaigns. Traditionally, brand performance data is delivered post-campaign, giving teams the opportunity to refine and optimise future [...] The post Happydemics Launches ‘In-Flight Mode’ to Optimise Brand Outcomes While Campaigns Are Still Airborne appeared first on ExchangeWire.com.
Wendy’s is adding media to WPP’s remit—behind the decision
Wendy’s moves U.S. media to WPP as it looks to reverse declining sales and overhaul how its marketing connects to performance.
Cloudflare and GoDaddy Ink Partnership to Rein in AI Agents Reshaping Web Traffic
The partnership gives GoDaddy’s 20 million small businesses access to Cloudflare's tools to control which AI agents can access their websites and block impersonators.
The NFL Names U.S. Bank As Its First Bank and Wealth Management Sponsor
The deal comes one month after Visa ended its 30-year tenure as the official financial services provider of the league.
WNBA Reveals Playbook Behind ‘GOAT’ Marketing Campaign for Season 30
Following a new CBA, the WNBA's Season 30 campaign brings back GOATs like Sheryl Swoopes.
The customer journey now centers on exposure, recall and return
Traditional metrics miss how decisions are actually made. Learn which signals reflect real influence before users ever click. The post The customer journey now centers on exposure, recall and return appeared first on MarTech.
Apple Maps’ ads shift focus to context and intent
With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers. The post Apple Maps’ ads shift focus to context and intent appeared first on MarTech.
Using AI isn’t the same as getting value from it
Most teams have access to AI, but still struggle to see meaningful results. The issue isn’t the tools, but where they’re applied. The post Using AI isn’t the same as getting value from it appeared first on MarTech.
Non-Dairy Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights
A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem. The post Non-Dairy Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights appeared first on AdExchanger.
MrBeast breaks into streaming with one million concurrent viewers on streamer challenge
What happens when 50 of the world's biggest streamers convene in a hi-tech cube for a series of games and challenges? MrBeast just answered that question. Over Easter weekend, the biggest star on YouTube extended his dominance to the world of streaming. MrBeast used a fitting distribution strategy for his 50-streamer competition by concluding it with a live broadcast on his primary YouTube channel. The results were spectacular: At its peak, the stream drew more than one million concurrent viewers, even though it aired during a major holiday. Visit Tubefilter for more great stories.
When networks turned him down, Xavier Mortimer made his own show on YouTube. Now, with over 30 million followers, he’s ready to try TV again.
Cirque du Soleil. America’s Got Talent. Penn & Teller: Fool Us. Masters of Illusion. Xavier Mortimer has done them all. Mortimer fell in love with magic when he was a kid growing up in Briançon, France. The catalyst, as he told Vegas Never Sleeps in 2019, was seeing a local magician performing at a restaurant. […] Visit Tubefilter for more great stories.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 04/05/2026
BabyBillion dominated our charts in March. It finished #1 in all of the Global Top 50 rankings we released during that month. As the calendar turns over April, BabyBillion isn't slowing down. It got 1.14 billion weekly views to once again lead our ranking of the most-watched YouTube channels of the week. To make the list at all, channels needed to get at least 278 million YouTube views over a seven-day period. That may seem like a daunting threshold, but some creators are still finding interesting ways to break into the chart. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 04/05/2026
MrBeast reassumed his rightful place atop our Global Sub Top 50 chart. The man behind the most-subscribed channel on YouTube added two million weekly subscribers to push his total count up to 475 million. Perhaps he was aided by his big streamer showdown video, since the co-host of that clip -- iShowSpeed -- also cracked the Top 50 in 37th place. Even if MrBeast is #1 in the Global Sub Top 50, he's not the most dominant theme in the chart. That distinction belongs to a platform that is redefining internet culture across national and linguistic borders. Visit Tubefilter for more great stories.