News
20,320 articles covering the AdTech ecosystem
AT&T explores the deeper meaning of connection in emotional Masters ads
A series of spots use non-actors and subtle storytelling to explore what meaningful connection looks like.
How AI agents that can make ad buying decisions are coming to programmatic
IAB's Agent Registry is a vetted menu of agentic tools from ad tech providers.
Emma Grede Built a Multibillion-Dollar Brand Empire by Starting With Herself
After years shaping brands like Skims behind the scenes, Emma Grede has stepped into the spotlight as a podcaster, creator, and now author.
The 2026 Agencies Vanguard: Defying the Odds to Make Work That Resonates
These industry leaders are meeting today's challenges with fresh ideas and relentless innovation.
Chomps’ Chicken Sticks Hit Retail Shelves This Week After 10-Year Development
The meat snack company's retail media strategy underpins the launch.
The 2026 Brand Genius Creators: Innovating How to Connect With Audiences
Having a good idea is the first step—these influencers and marketers know how to break through.
BlueDolphin Launches as the First AI-Powered Business Transformation Platform, Marking Strategic Rebrand from ValueBlue
Company Unveils Next Generation Platform with New AI-First Experience, Major Enhancements, Free Trial, and a New Company Identity as BlueDolphin ValueBlue announced its transformation into BlueDolphin, unveiling a new brand and platform vision designed to redefine how organizations execute business transformation. The launch marks a significant milestone following the company’s 15th anniversary earlier this year. BlueDolphin […]
The Arena Group and Playwire Partner to Bring High-Impact Ad Inventory to Scale
The Arena Group Holdings, Inc. , the brand, data and IP company home to many of the most recognizable brands including TheStreet, Parade, Men’s Journal, Athlon Sports, Surfer, ShopHQ and more, announced its partnership with Playwire, the ad monetization platform for digital publishers, bringing scale to high-impact advertising inventory. Through the partnership, Playwire’s direct sales […]
AI Agents Force Rethink of SaaS Pricing and Improve Customer Experiences
New enterprise deployment data from Automation Anywhere shows AI service agents resolving more than 80% of employee support requests, reducing ITSM licensing costs by up to 50%. Automation Anywhere, the leading provider of Agentic Process Automation (APA) and agentic solutions, released new data showing that its AI agents are materially changing the economics of enterprise […]
Intentwise introduces “Commerce Observability”
Last week, Intentwise, a leader in marketplace management technology, defined a new category: Commerce Observability, the operating standard for modern marketplace commerce. Marketplace commerce has an observability problem. Signals are fragmented across multiple marketplaces and multiple siloes within those marketplaces. These fractured signals create blind spots and erode profitability. Commerce Observability is the ground truth for your […]
MarTech Interview with John Petralia, CMO at PubMatic
John Petralia, CMO at PubMatic chats about the latest adtech innovations and trends that are shaping unique advertising experiences in this interview by MarTechSeries: _____ Hi John, take us through some of your best marketing moments over the years? When I look back on my career, the moments that stand out most are when marketing […]
Enformion Launches Licensed Identity Intelligence Infrastructure to Power AI and Modern Data Platforms
Enformion has launched its licensed Identity Intelligence Infrastructure, a unified data foundation designed to help organizations reduce data fragmentation and accelerate AI-driven innovation. By connecting billions of identity, contact, location, and professional data points into a high-fidelity identity spine, the platform enables more accurate identity resolution, improved analytics performance, and scalable data integration. Covering 98% […]
Adtelligent Ranks Among the FT’s ‘America’s Fastest Growing Companies 2026’
Adtelligent Inc., a global advertising technology company, has been recognised in the Financial Times and Statista "Americas’ Fastest Growing Companies 2026" ranking. The list highlights companies across North and South America that have demonstrated outstanding revenue growth and business performance. This [...] The post Adtelligent Ranks Among the FT’s ‘America’s Fastest Growing Companies 2026’ appeared first on ExchangeWire.com.
AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices
Jennie Roper, Head of Intelligence at WPP Media OOH, explores the importance of AI agents in commerce. She expands on why visibility matters in an AI ranked world, and how OOH is shaping the signals that AI relies on. Not [...] The post AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices appeared first on ExchangeWire.com.
ChatGPT Now Crawls 3.6x More Than Googlebot: What 24M Requests Reveal
Find out why Googlebot is no longer the only dominant crawler as OpenAI's ChatGPT-User takes the lead in web requests. The post ChatGPT Now Crawls 3.6x More Than Googlebot: What 24M Requests Reveal appeared first on Search Engine Journal.
Why are in-house teams taking top talent from agencies?
ITV Creative's director Niki Garner joins The Campaign Podcast to discuss the evolving world of in-house agencies.
Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools
Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Between general-purpose and specialized DSPs, social platforms, CTV environments and direct publisher deals, agencies have to stitch campaigns together across a variety of fragmented systems. […] The post Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools appeared first on AdExchanger.
What Regulators Talk About When They Talk About Ad Tech
If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying. Federal policymakers, state attorneys general and California’s new privacy watchdog are all hammering the same points: protect kids, honor opt-outs, back up your privacy promises, stop collecting more data than you need and […] The post What Regulators Talk About When They Talk About Ad Tech appeared first on AdExchanger.
Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search
Mondelez is aggressively shifting its digital commerce strategy to optimize for AI, ensuring brands like Oreo dominate agentic search.
Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O
The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO
Aldi hires Instacart to power its U.S. website instead of developing it in-house
Aldi U.S. launched a new website and app powered by Instacart's white-label e-commerce and fulfillment platform, Storefront Pro.
Ozone’s platform tries to simulate how publisher content appears in AI answers
Ozone's new simulation platform aims to crack AI’s black box to let publishers model how their content gets surfaced in AI answer engines.
When AI Efficiency Is A Red Flag; Partners Plus Partners
Doctoring The Ads Days after a glowing report in The New York Times, telehealth startup Medvi faces scrutiny about its use of deceptive AI-generated ad creative. Medvi was profiled as an example of AI efficiency, having reportedly earned $400 million last year and a projected $1.8 billion in 2026 with just two employees. But a […] The post When AI Efficiency Is A Red Flag; Partners Plus Partners appeared first on AdExchanger.
Commerce Media’s Easy Growth Days Are Over. Now Comes the Hard Part.
Is the honeymoon over for commerce media? After five years of what one industry leader calls “easy growth,” the sector now faces harder questions about sustainability, shared language, and whether it can truly integrate into the broader advertising ecosystem. With ad spend forecasted to exceed $150 billion across the US and Europe, according to IAB [...]