News
20,320 articles covering the AdTech ecosystem
Horizon Media’s David Campanelli: CTV Performance Measurement Still Requires ‘Extra Step’ to Action
Artificial intelligence already drives outcomes through embedded decisioning engines across demand-side platforms, supply-side platforms, and social media. Still, despite the ever-accelerating industry adoption of AI, there’s still a widespread tendency to underestimate how extensively AI optimization currently impacts campaign performance. “AI is really changing outcomes and not just workflows in media because first it’s embedded [...]
Trust In AI Search Could Drop With Ads, Survey Shows via @sejournal, @MattGSouthern
An Ipsos survey of U.S. adults found 63% say ads in AI search results would reduce trust. Early advertiser data offers limited, mixed signals. The post Trust In AI Search Could Drop With Ads, Survey Shows appeared first on Search Engine Journal.
Watch the newest commercials from Gold Peak, GoodRx, Purina and more
A cowgirl spokescharacter says that “GoodRx makes prescriptions simple—no nonsense.”
Savannah Guthrie Returns to Today After 2 Month Absence
'Here we go. Ready or not, let’s do the news.'
This Is the First Quarter 2026 Cable News Ratings Report
All three cable networks had double-digit growth in total viewers and the Adults 25-54 demo.
Bed Bath & Beyond preps for Elfa expansion
After a recent acquisition announcement, the company sees the modular storage and organization brand as one of its most important growth engines.
Netflix Orders More ‘Ms. Rachel,’ ‘Sesame Street’ Episodes, Launches Kids Gaming App
Netflix has set the release dates for new episodes of “Sesame Street” and “Ms. Rachel” as it expands its kids’ content offering with renewals for more existing shows, a new series pickup and even the launch of a gaming app, Netflix Playground. The streamer has renewed “Trash Truck” for a third season, ordered more episodes […]
Hannaford unveils redesigned private label line
The grocer aimed to create a more consistent look for its store brand with packaging that has “appetite appeal,” its vice president of marketing said in an interview.
Grocery Outlet adds 2 board members
The discounter grew its board to 12 directors as it grapples with poor financial performance.
States seek to recover $10M from Kroger and Albertsons
The plaintiffs want the grocers to reimburse them for costs incurred in opposing the companies’ effort to merge.
Associated Wholesale Grocers names new COO
Joe Kelley, who will join the cooperative food wholesaler in May, served most recently as senior vice president of retail divisions for Kroger.
Gap feels confident about inventory levels, tariff mitigation
The retailer remains focused on what it calls “stringent” and "disciplined" inventory practices.
Bed Bath & Beyond CFO jumps to Sally Beauty
Adrianne Lee, most recently president and chief financial officer at the home goods conglomerate, will replace Marlo Cormier later this month.
Michaels partners with Jonathan Adler on collection
The assortment, available online and in-store, includes craft kits, home decor, entertaining essentials and more.
Andie debuts Target swimwear collection
The DTC brand launched a limited-edition collection with 49 styles, which are available through the mass retailer's website and in stores.
New Study Finds Alert Fatigue Has Become a Production Reliability Risk and Incident Response Alone Is No Longer Enough
Engineers spend 40% of their time firefighting while outages are discovered by customers before monitoring tools catch them Modern production environments have outpaced the incident management practices built to support them, and the deficiency is now producing measurable failures. A new study released by NeuBird AI finds that nearly half of organizations (44%) experienced an outage […]
Five9 Appoints Jay Lee as Chief Marketing and Growth Officer
Experienced GTM and analytics leader to unify marketing, data, and revenue strategy to accelerate AI-driven CX innovation Five9, Inc. (“Five9”), provider of the Intelligent CX Platform, announced the appointment of Jay Lee as Chief Marketing and Growth Officer, effective April 6, 2026. This new role unites global marketing with revenue strategy and operations to create […]
Xoople Announces $130M Series B to Build Earth’s System of Record for the Agentic Era
Xoople, the data infrastructure company building a global system of record for physical change on Earth, announced it has closed a $130M Series B, bringing its total raised to $225M, from investors including Nazca Capital, MCH, CDTI (Government of Spain), Buenavista Equity Partners and Endeavor Catalyst. This capital makes Xoople the top funded company in […]
Vuzix Ships Follow-On Production Order from Major Defense Customer for Waveguide-Based AR Display Systems
Order supports broadening initial production rollout of next-generation head-mounted display program Vuzix Corporation, a leading supplier of AI-powered smart glasses, waveguides, and augmented reality technologies, announced that it has received and shipped against a new six-figure follow-on production order for waveguide-based AR display systems from a U.S.-based company that is a leader in technologically advanced […]
RankScore Launches ‘Vibe SEO’ AI Agent to Automate SEO for Businesses
RankScore gives small businesses a full SEO workflow for a one-time fee, replacing tools that cost $400 a month and agencies that cost thousands Gulf Coast Brands LLC, a Tampa-area digital media and software company, has launched RankScore, an AI-powered SEO platform built for small business owners, solo founders, and content operators who need search results […]
Swoogo Launches Native MCP Server, Becoming the First and Only Event Platform to Connect Live Event Data to AI Tools
Event teams can now query registrations, analyze attendance, and vibe code custom event sites using Swoogo together with Claude, ChatGPT, Gemini, Lovable and others Swoogo, the event management platform for B2B event teams, announced the launch of its native Model Context Protocol (MCP) server. Swoogo is the first and only event management platform to offer […]
Levanta Acquires Perch+, Expanding Its Affiliate Marketplace with Hundreds of Amazon Sellers and Publishers
The acquisition accelerates Levanta’s marketplace growth and gives Perch+’s sellers and publishers access to modern affiliate infrastructure Levanta, the leading affiliate and creator platform for e-commerce, announced the acquisition of Perch+, one of the earliest affiliate networks built specifically for Amazon sellers. Perch+’s network of sellers and affiliate partners will now operate within Levanta, giving […]
Estée Lauder names WPP first global media partner to centralize media efforts
The move is designed to improve media effectiveness and represents the next step in the company’s Beauty Reimagined initiative.
Coca-Cola says ‘I’d Like to Buy America a Coke’ in America250 campaign
The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and community impact.