News
20,293 articles covering the AdTech ecosystem
Sundial Media & Technology Group Names Amanda Butler As First CMO
The holding group behind Essence, Refinery29, and Afropunk named the former Netflix and Spotify executive to the newly created role.
BJ’s taps former Sam’s Club exec as chief merchandising officer
Stephanie Reibling brings nearly five years of experience at the rival club retailer to the role.
Grocers focus on steep discounts for Easter
Several major retailers are offering deals and recipes to help make it easier for consumers to plan their festivities.
Ingles Markets pushes back on activist investment firm
The grocer is urging shareholders to reject a candidate for its board of directors connected with the family that controlled opioid medication maker Purdue Pharma.
QVC Group anticipates going concern warning
The owner of QVC and HSN has yet to file its 10-K and said there is substantial doubt about the company’s ability to continue.
Home Depot sets sights on AI with CTO appointment
Franziska Bell will join the home improvement company to lead an AI-driven tech strategy that's focused on customer experience and operational efficiency.
Why Amer Sports is all in on IT modernization
The global group of outdoor and sports brands such as Salomon and Arc’teryx will boost capital expenditures to $400 million amid ongoing infrastructure overhauls.
Saks Global snags $500M in financing, expects to exit bankruptcy this summer
The luxury department store retailer has boosted inventory receipts, with more than 650 brands shipping merchandise, up from 500 a month ago.
Bitly Introduces AI-Powered Features to Simplify and Accelerate Marketing Analytics
Bitly Inc., a leading global platform for link and QR Code management, announced the launch of Bitly Assist and Weekly Insights, two new AI-powered features designed to help marketers move faster from data to action. Marketing teams now have access to more data than ever before, but quickly surfacing insights that are easy to act […]
Publicis sharpens sports marketing focus with 160over90 acquisition
Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly valuable but fragmented market.
E.l.f. promotes affordable beauty with true crime-inspired mockumentary
“Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway and Roblox experience.
Heineken raises a glass to connecting via shared musical tastes
At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are found between consumers’ interests.
Sociable: Meta highlights improvements to its ad serving program
The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.
Coca-Cola partners with 13 fast-food chains to reinforce adding a Coke while ordering
With customization reshaping fast food, “And a Coke” aims to make the drink feel automatic again.
Here Are the 2026 Q1 Evening News Ratings
Plus, the evening news ratings for the week of March 23.
Week of March 23 Cable News Ratings: Fox News Only Network to Grow Across the Board
March Madness action didn't interfere with Fox News' gains.
TelevisaUnivision and Nielsen Secure Measurement Deal Ahead of Upfront
The companies reach a new, multi-year measurement agreement across TelevisaUnivision's portfolio.
Complex Strikes Multiyear Sports-Betting, Prediction Market Partnership With Fanatics
The tie-up will see Fanatics underwrite the launch of Complex Bets, an editorial offering that will integrate prediction data into cultural wagers.
HubSpot moves to outcome-based pricing for some Breeze AI agents
HubSpot bets customers will be more likely to deploy its AI agents if they only pay when the agent does its job. The post HubSpot moves to outcome-based pricing for some Breeze AI agents appeared first on MarTech.
How purchase data is redefining TV ad performance and driving revenue
As TV evolves into a more immersive storefront experience, there are new opportunities for advertisers to open up two-way interactions with consumers. To keep pace with this shift from viewership to commerce, advertisers need modern strategies to navigate the wealth of data available to refine their campaigns — from targeting and messaging to optimization and […]
Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel
The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.
Cyberattack hits Hasbro, impacting orders and shipping
The major U.S. toymaker and entertainment company is still working to assess if company data was stolen in the attack.
Ulta names chief strategy, growth officer
The beauty retailer promoted Kristin Wolf, who has worked at the company since 2019, to the C-suite position.
Box Unveils the Box Agent to Transform How Enterprises Work With Content
The new Box Agent is generally available and applies leading AI models to unstructured data to autonomously execute end-to-end tasks New enhancements to Box AI Studio enable custom agent creation for complex multi-step work Box, Inc. , the leading Intelligent Content Management (ICM) platform, announced the general availability of the Box Agent, an AI-powered capability […]