News
20,287 articles covering the AdTech ecosystem
Creator Platform Beehiiv Launches Podcast Hosting and Distribution
Beehiiv started out as a newsletter-hosting platform competing with the likes of Substack, then added the ability for creators to build their own websites. Now, it’s adding podcasts to the mix. On Thursday, beehiiv launched podcast hosting and monetization tools. Users can create a podcast from scratch, or migrate an existing podcast’s archive over to […]
Coca-Cola reasserts fast-food dominance over Pepsi in new campaign
For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are united by their drink orders.
Llms.txt Was Step One. Here’s The Architecture That Comes Next via @sejournal, @DuaneForrester
Brands must move beyond llms.txt toward structured APIs, entity graphs, and provenance to earn accurate AI citations. The post Llms.txt Was Step One. Here’s The Architecture That Comes Next appeared first on Search Engine Journal.
Loveholidays makes TV debut with ITV sponsorship
Campaign comprises idents using puns from classic film titles.
Publicis Groupe acquires 160over90 to “disrupt” sport sector
Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.
Chupa Chups OOH campaign masks up to highlight “wrestling-free" packaging
BBH London created the campaign.
Microsoft appoints global media agency
UK portion of the account is worth an estimated £34m.
VML helps invent T-Rex Leather, made from ancient proteins in dinosaur fossils
VML innovation lead Bas Korsten follows up “The Mammoth Meatball” with couture based on prehistoric biology.
Simone Goldslager
xpln.ai appointed Simone Goldslager as regional VP of sales, East Coast, its first U.S. sales leadership hire under CRO Gina Cavallo.
Yamaha rethinks why people play music in ‘You Are the Instrument’ campaign
A cinematic Red & Co. spot highlights music as a tool for personal connection and expression.
Why AI adoption is high but integration is failing in martech
Most companies use AI but few integrate it. Here’s why the gap exists and how the agentic stack connects systems and decisions. The post Why AI adoption is high but integration is failing in martech appeared first on MarTech.
The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?
Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace. The post The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? appeared first on AdExchanger.
Walker Sands Launches B2B AI Search Visibility Benchmark to Measure Enterprise Brand Presence in AI-Generated Search Results
Analysis highlights the growing gap between search rankings and AI-driven visibility, highest performers and leading and lagging industry sectors Generative AI is rapidly reshaping how enterprise buyers discover and evaluate vendors. Yet according to the B2B AI Search Visibility Benchmark, released today by Walker Sands, an integrated B2B growth services agency, most enterprise brands rarely appear […]
Durable Launches Discoverability: A Built-In Visibility Tool That Helps Small Businesses Get Found on Google and AI Search
New Discoverability feature brings generative engine optimization (GEO) to millions of small business owners as AI-powered search reshapes how customers find local services Durable, the AI business builder, announced the launch of Discoverability — a new feature that helps small businesses get found where customers search, which is increasingly on AI platforms like ChatGPT, Gemini, […]
Trimble to Acquire Document Crunch to Add AI-Powered Risk Management and Document Compliance to Trimble Construction One Project Delivery Ecosystem
Acquisition to help customers identify and neutralize project risks such as payment disputes and notification failures Trimble announced it has signed an agreement to acquire Document Crunch, a leader in construction-specific AI document analysis and risk management across the project lifecycle. The acquisition will allow Trimble to incorporate document intelligence and compliance automation across the […]
CGI Signs Strategic Collaboration Agreement With AWS to Accelerate AI and Streamline Digital Transformation Across U.S. public sector
Joint go-to-market strategies to deliver solutions for cybersecurity, fraud prevention and citizen services CGI, one of the world’s largest independent technology and professional services firms, announced a strategic collaboration agreement (SCA) with Amazon Web Services (AWS) to accelerate trusted artificial intelligence (AI) innovation, advance secure cloud adoption and streamline digital transformation across the U.S. public […]
MRI-Simmons and TransUnion Expand Access to Premium Audience Segments in the TruAudience® Data Marketplace
Relationship expands marketers’ ability to plan and activate high‑quality, research‑driven audiences across the streaming and omnichannel ecosystem MRI‑Simmons announced an expansion of its relationship with TransUnion to provide advertisers, agencies, and publishers access to a broader taxonomy of premium, research‑driven audience segments through the TruAudience® Data Marketplace. With the expanded relationship, marketers can tap into […]
Ecer.com Redefines Global Trade with Mobile-First Ecosystem
The landscape of international trade is undergoing a seismic shift as global procurement migrates from desktop offices to mobile devices. Ecer.com, a leading global mobile B2B marketplace, is at the forefront of this transformation, accelerating the construction of a new “mobile ecosystem” that bridges the gap between international buyers and suppliers in real-time. Breaking the Efficiency […]
In the Age of AI, the Human Becomes the Strategy — Vera Advances a Human-Centric Approach to Enterprise Performance
As artificial intelligence continues to scale across the enterprise space, a new reality is emerging: the more advanced machines become, the more essential human capability is to organizational success. Across industries, organizations are racing to adopt AI at scale. Yet alongside that acceleration is a growing recognition that technology alone does not create advantage. According […]
BV Investment Partners Announces Sale of CallTower
BV Investment Partners (“BV”), a middle-market private equity firm focused on tech-enabled business services and solutions, announced the majority sale of CallTower, a global leader in managed cloud communications, contact center and collaboration solutions, to Court Square Capital Partners. BV and CallTower management will retain a minority stake in the business. CallTower is a leader […]
Inside Walmart’s creator-driven social commerce playbook
The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.
6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress via @sejournal, @martinibuster
Cloudflare's WordPress competitor EmDash may be the future of CMSs, but there are six reasons why it's not that CMS today. The post 6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress appeared first on Search Engine Journal.
How To Identify And Solve Click Fraud In Paid Media – Ask A PPC via @sejournal, @navahf
This week's Ask A PPC dives into how to identify and solve click fraud in paid media to optimize your advertising efforts. The post How To Identify And Solve Click Fraud In Paid Media – Ask A PPC appeared first on Search Engine Journal.
Movers & Shakers: EssenceMediacom, Monks, Anomaly, Neverland, Dept, Born Social and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.