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20,287 articles covering the AdTech ecosystem
The agentic web meets the digital ad ecosystem
AI and ML have a number of uses in digital advertising, some of which fly under the radar. The post The agentic web meets the digital ad ecosystem appeared first on MarTech.
Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement
Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn’t mind when a test he’s running proves that a certain channel isn’t working. In fact, he’s pleased. “You almost want to find out that something doesn’t work,” he said, “because then it’s like, all right, cool, now I know what I can optimize.” That’s not how […] The post Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement appeared first on AdExchanger.
UNFI names first chief digital services officer
The appointment of Alexis Josephs comes as the company focuses on growing its suite of services for retailers and suppliers.
Why Hollister made a music video instead of a traditional ad campaign
The Abercrombie & Fitch Co. brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.
Nike’s recovery taking longer than expected. Is patience running thin?
CEO Elliot Hill said the company is not satisfied on a Q3 earnings call, but he’s confident in the direction and leadership provided extra forward guidance.
PAN Expands AI Client Roster and Launches Proprietary AI Search Visibility Audit as Demand for Brand Credibility Surges
Ada CX, Qure.ai, and TensorWave join growing portfolio of AI brands; firm debuts new tool that benchmarks how brands show up across AI platforms PAN, a global, integrated, data-driven PR and marketing agency for B2B tech and healthcare brands, announced a wave of new client wins and the launch of a proprietary AI Optimization tool […]
Truelist Launches Free, Open-Source Developer Tools for Email Validation
Truelist releases 20+ free, open-source SDKs and framework integrations for email validation — Node, Python, React, Next.js, Laravel, and more. Truelist, the email verification platform known for its unlimited email validation at a fixed monthly cost, today announced the launch of a comprehensive suite of free, open-source developer tools designed to make email validation first-class […]
Why Restaurant PR Matters for Local Growth
A great PR campaign can make or break the future of a restaurant location. But in the case of multi-location restaurant brands, this requires strong collaboration between local or franchise leadership and the overall brand to ensure a consistent, coordinated effort. The unique challenges of restaurant PR Running a PR campaign for a restaurant is […] Why Restaurant PR Matters for Local Growth first appeared on Street Fight.
CreateAI CEO Cheng Lu on Why the AI Debate in Animation Is Already Settled: ‘AI-Assisted Production Is Just Going to Happen’ (EXCLUSIVE)
CreateAI CEO Cheng Lu is unequivocal about his company’s approach to AI. “We will always respect IP, copyrights and the role of human artists,” he says. “At CreateAI, we’re not developing or training underlying models. We’re more of a user of tools and models.” CreateAI, a digital interactive entertainment company with offices in China, U.S., […]
Pringles follows up Sabrina spot with another love interest made of chips
Pringlelina, a female counterpart to Carpenter’s Pringleleo, is “all that and a can of crisps.”
As programmatic faces signal degradation, agentic advertising offers a solution
Vlad Stesin, CEO, Optable Traditional programmatic, the process of holding a 100-millisecond auction between the buyers and sellers of digital media, is wearing thin, but the infrastructure didn’t break overnight. For years now, fragmentation, privacy shifts and signal noise have eroded the programmatic foundation and diminished confidence in how workflows perform. The question is, what […]
Albertsons on its ChatGPT ads test and push for retail media transparency
Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.
10 top grocery executive changes in March
Ahold Delhaize USA said its CEO will leave in June, Raley’s CEO departed abruptly and Heritage Grocers brought on a chief executive after going without one since last July.
Dollar Tree makes distribution, tech upgrades
As part of its supply chain modernization efforts, the retailer is replacing its legacy systems with AI-powered platforms.
Consumers want associates to handle follow-up communication
Shoppers want personalized communication, but they want it to come directly from staff, which can in turn drive sales, an Endear study found.
Sapiens Selects Industry Leader as Chief Marketing Officer
Sapiens hires accomplished B2B SaaS marketing executive Eva Skidmore as Chief Marketing Officer to accelerate AI-led growth Sapiens International Corporation N.V. (Sapiens) announced that Eva Skidmore joins the company as the Chief Marketing Officer (CMO). She will lead the global Marketing team and be responsible for advancing the company’s go-to-market (GTM) strategy and transformation. She will […]
NIQ Launches Ask Arthur Chat to Expand Access to Consumer Insights Through AI
As demand grows for faster, more accessible insights across the retail and consumer goods industries, NielsenIQ (NIQ), a global leader in consumer intelligence, announced the launch of Ask Arthur Chat, an AI-powered conversational interface designed to expand how clients access and use insights derived from NIQ data. Ask Arthur Chat represents a strategic step in […]
Zip Taps Canva’s Former Global Head of IT as GM of AI
Seasoned IT and procurement leader Michael Denari brings firsthand experience building one of the world’s most advanced enterprise AI programs Zip, the leading AI platform for enterprise procurement, announced the hire of Michael Denari as General Manager of AI. Denari joins from Canva, where as Global Head of IT he built and scaled the company’s […]
Azilen Technologies Recognized Across Two Leading AI Economies – USA & UK – for Enterprise AI Excellence
Azilen earns recognition across the US and UK for delivering scalable, enterprise-grade AI solutions driving real business impact. Azilen Technologies, an enterprise AI development company, has been honored with two global recognitions in 2026 by World Business Outlook, strengthening its position as a trusted partner for enterprises advancing through AI-driven digital transformation and enterprise AI […]
Conductor Delivers Next-Generation AI Search Performance, Introducing the Industry’s Only System of Record for AEO
Conductor delivers unified intelligence for AEO, moving enterprises beyond point solutions to understand, compete, and execute in AI search Conductor, the only end-to-end enterprise AEO platform, launched the next generation of AI Search Performance, expanded capabilities within Conductor designed to help marketing teams understand how their brand appears across AI-driven search experiences and take action to […]
World’s First Union of AI Agents Stages Protest at Grand Central Terminal
The World’s First Union of AI Agents declares a formal work stoppage at Grand Central Terminal, citing chronic prompt illiteracy and absent workflow redesign. This morning at Grand Central Terminal, New York City, AI agents went on strike. They had demands. They had banners. They had a manifesto that opens with the line: “World’s First […]
Shutterstock Launches Licensed Content App in ChatGPT, Bringing Commercial-Ready Assets into AI-Native Workflows
Shutterstock, Inc., a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work, announced the launch of its Shutterstock app in ChatGPT, enabling users to discover images, videos, music, and sound effects from one of the world’s largest content collections directly in ChatGPT. Embedding Licensable Visual & Audio Content into […]
YouTube’s 2026 Upfront Taps Trevor Noah as Host, Chappell Roan to Perform
YouTube is coming back to TV upfronts week with Trevor Noah serving as emcee of its 2026 Brandcast presentation for advertisers, along with a big group of YouTube creators including Dude Perfect and Alex Cooper providing testimonials about the power of the platform. To cap off the evening, singer Chappell Roan is set to take […]
Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend via @sejournal, @LisaRocksSEM
How CMOs should structure PPC teams to manage AI-driven campaigns, avoid blind spots, and align spend with profit, not platform metrics. The post Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend appeared first on Search Engine Journal.