News
20,265 articles covering the AdTech ecosystem
Apple at 50: behavioural strategy has defined its success
The brand's consistency around how people think, feel and decide has allowed it to sustain its success.
All joking aside, April Fool’s Day isn’t the only time for brand humour
Comedy isn't universal and it is not about chasing the biggest laughs. Instead, brands should be building something their audience wants to be a part of and have community buy-in.
Decoding the class of ’26: the logic and craft behind the School Reports aesthetic
The conceptual breakthrough came from a bit of mathematical fate.
Neverland hires Bill Murphy as head of strategy
Bill Murphy previously worked at Neverland on a freelance basis.
We Are Social ECD leaves to join MSQ’s Smarts
Simon Richings had spent four years at We Are Social.
WPP Media Launches AI-Driven YouTube Tool ‘YouTube 5K’
WPP Media this morning launched 'YouTube 5K' (YT5K), a new AI-powered solution which the media agency says will significantly speed up some of the most time-consuming elements of running campaigns on YouTube. The product has been co-developed with Google, will use proprietary AI-assisted technology to handle channel curation and creative versioning. It will be available Read More
The Job That Broke Gucci Also Built Hermès
In fashion, the creative director sits alongside the CEO, occasionally as the more powerful of the two.
Why Unilever Gave Up Its Most Beloved Food Brands
Unilever’s decision to combine its foods business with McCormick & Company isn’t a retreat from food, but a re-focus on areas where it can naturally make more money.
MarcomJobsList.com Launches Game-Changing Job Board for Marketing & Communications Professionals
Brian Phifer launches MarcomJobsList.com , a new job board connecting top marketing & communications talent with leading brands and agencies MarcomJobsList, a new online job board dedicated exclusively to marketing and communications roles, officially launches, connecting top-tier professionals with leading brands and agencies. With hundreds of curated openings already available, the platform addresses the shift […]
BQool: Bringing Enterprise-Level Amazon AI Advertising Solutions to Growing Brands
New AI-powered solution helps Amazon sellers reduce ACOS, automate campaigns, and scale performance with minimal effort and spend. BQool announced the general availability of its AI-powered advertising solution, designed to simplify campaign management and help Amazon sellers improve performance with minimal effort. For many sellers, advertising has become increasingly complex and resource-intensive. Success requires constant keyword […]
CookieYes Launches Cookie Policy Generator as Global Privacy Enforcement Intensifies
Designed for growing businesses, the tool simplifies cookie disclosures and keeps policies aligned with real-time website changes CookieYes, a global leader in consent management solutions, announced the launch of Cookie Policy Generator, a tool designed for startups, SMBs, agencies, and growing enterprises that need accurate, up-to-date cookie policies without complex legal processes. With privacy regulations […]
Elev8 New Media Formalizes Bi-Coastal Footprint with New York City Expansion
Brings together two of the country’s most influential media markets to position clients at the center of the national news cycle Elev8 New Media (“Elev8”), an award-winning boutique public and media relations agency, announced its expansion into New York City, further strengthening its bi-coastal presence alongside its Los Angeles headquarters. The formal expansion follows a […]
Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance
Initial partners are The Hershey Company, travel media network Navigator, and Wpromote, spanning brand-direct, agency-led and hybrid-buying models Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimize advertising across channels. Built as an intelligent orchestration system, […]
IZEA Launches ZED: The Creator Economy Marketing Operations Platform Infused with AI
IZEA Worldwide, a full-service creator economy agency, announced the launch of ZED, a creator economy marketing operations platform infused with AI. Built exclusively for IZEA’s employees and clients, ZED is specialized software that enables marketers to manage integrated creator campaigns at enterprise scale efficiently and effectively. As creator marketing becomes a core strategic pillar, campaigns […]
Google Answers Why Core Updates Can Roll Out In Stages via @sejournal, @martinibuster
Google's John Mueller answered a question about the nature of core updates: Are they rolled out in steps or all at once then refined? The post Google Answers Why Core Updates Can Roll Out In Stages appeared first on Search Engine Journal.
Campaign School Reports Tracker returns for 2026
The historical database shows how agencies have performed since 2011.
Vax launches £37m media review
Campaign understands multiple agencies are pitching for the account.
Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald’s Singapore
Adzymic, a Singapore-headquartered ad tech company, is powering an advanced omnichannel campaign for the launch of McDonald’s Singapore’s Grimace Shake, in partnership with Omnicom Media agency OMD. The campaign brings together digital out-of-home (DOOH), premium programmatic display, and dynamic creative [...] The post Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald’s Singapore appeared first on ExchangeWire.com.
Building a luxury brand from scratch—what Genesis learned about positioning
Genesis Motor America Chief Marketing Officer Amy Marentic discusses the luxury auto brand’s marketing approach.
How these 3 AI-powered vibe coding tools are helping agencies
Claude Code, Replit and OpenAI’s Codex are proving useful to agencies’ internal teams and, in some cases, real client work.
How to join Ad Age’s The List—exclusive community for Leading Women, Gen Zers to Watch and more of our honorees
The List community connects honorees from 40 Under 40, Leading Women, the Tech Power List, Gen Zers to Watch and more Ad Age honorific programs.
6 April Fools’ Day Brand Stunts That Almost Got Us
The best marketing pranks from Yahoo, Olipop, and more
Cotality Launches a Universal Connector for AI: Unveiling Its MCP Server and AI-Ready Property Intelligence
Empowering property professionals to move beyond, with standardized, trusted intelligence for agentic workflows Cotality™, a leading global property information, analytics, and data-enabled solutions provider, announced the launch of its Model Context Protocol (MCP) Server and AI-Ready Data assets. This introduces a “universal translator and connector” for the property industry. AI-ready data is a “translator” for […]
New Data: AI Hasn’t Saved Miserable CX Teams After All
Despite massive investments in AI tools, new research from Front shows most B2B teams are stuck paying high “Coordination Tax,” managing disconnected customer work behind the scenes AI was supposed to make customer experience faster, easier, and more efficient. But for many B2B teams, it’s doing the exact opposite. That’s according to a study of […]