News
20,265 articles covering the AdTech ecosystem
Less Swiping, More Tapping: RCS for Marketers Who Are Done Chasing Downloads
Turning the most visited real estate on the phone—the messaging inbox—into your highest-performing conversion path. How many screens filled with apps does your phone have? Three? Five? Too many? Ever had to search for an app you knew you had but couldn’t find? We’re being overrun by digital clutter, with branded apps being a big […]
SEOtive Launches AI-Powered SEO Services to Enhance AI Search Visibility
SEOtive Launches Advanced AI-Powered SEO Services to Boost Organic Traffic, Enhance Search Visibility, and Drive Sustainable Digital Growth SEOtive announced its smart AI-based SEO services and will help companies increase the visibility of their presence on the Internet, streamline search processes, and generate sustainable organic traffic in a world where Internet competition is growing and getting smarter. […]
Lattice Acquires Mandala Technology, Advancing the New Way to Work with People + AI
Founder Tarun Galagali joins to bring AI-native capabilities into Lattice’s intelligent people platform Lattice, the best-in-class people platform where people and AI succeed together, announced the acquisition of Mandala’s AI-native coaching technology and the addition of its founder, Tarun Galagali. This acquisition is fundamental for Lattice to build its AI-native future and gives significant momentum […]
Feroot Introduces Industry-First AI-Powered Consent Audit to Verify Compliance Across Websites and Mobile Apps
New DXComply capability enables enterprises to enforce consent and preference policies across websites and mobile apps while maximizing existing CMP investments Feroot Security announced the availability of AI-powered consent audit as a core capability within DXComply, its digital experience privacy compliance product. DXComply is the first solution to deliver automated, continuous consent audit across both […]
Jotform Launches in ChatGPT App Marketplace for AI-Powered Form Creation and Insights
Jotform App in ChatGPT Users Can Now Create and Analyze Jotform Forms With AI A new Jotform app in ChatGPT enables users to create forms and retrieve form responses directly using natural-language prompts, all without leaving the conversation. This means users can spend even less time creating forms and more time acting on results. “As the […]
Natural Intelligence and JD Power Partner to Launch Next-Gen Auto Insurance Marketplace
Collaboration combines AI-driven comparison technology with trusted consumer intelligence to deliver a superior shopping experience and high-intent customer acquisition Natural Intelligence, a global leader in performance marketing, and JD Power, a proven leader in business-critical data and intelligence, announced a strategic partnership to launch a new auto insurance marketplace. The initiative is designed to elevate how […]
Swyft Filings Launches Business Formation OpenAI App To Start LLC Inside ChatGPT
Swyft Filings, a leading provider of online business formation services, today announced the launch of the Swyft Filings OpenAI App that enables entrepreneurs to form a new business, start an LLC, register a corporation, and handle essential formation tasks directly inside ChatGPT using OpenAI large language models (LLMs). This collaboration leverages artificial intelligence and generative […]
1664 global campaign stars trio of Robert Pattinsons
Fold7 created the campaign.
Native Advertising, Recommendation Widgets, and the Toenail Fungus Problem
In her latest piece, the inimitable Shirley Marschall looks at why toenail fungus is the true measure of ad tech done badly… We've all been there. Browsing a high quality news site or app, reading an interesting article all the way [...] The post Native Advertising, Recommendation Widgets, and the Toenail Fungus Problem appeared first on ExchangeWire.com.
Digest: Meta, TikTok, and Google Under Investigation for Failure to Comply with Australia’s Social Media Ban; California Defies Trump on AI Demands
In today’s Digest we look at Australia’s eSafety Commission warning of ‘major gaps’ in the enforcement of the country’s under 16 social media ban, California defying Trump’s demands on AI with the introduction of a new executive order, and Disney+ [...] The post Digest: Meta, TikTok, and Google Under Investigation for Failure to Comply with Australia’s Social Media Ban; California Defies Trump on AI Demands appeared first on ExchangeWire.com.
Cameo is trying for a comeback with its new TikTok integration
Cameo is in a weird place. At the height of COVID, it was worth $1 billion, and celebrities big and small were flocking to join. Snoop Dogg, Mike Tyson, Lindsay Lohan, the late Gilbert Gottfried, Brian Baumgartner aka Kevin from The Office, and even Carole Baskin, one of the controversial and extremely memed central figures […] Visit Tubefilter for more great stories.
April Fool’s Day round-up: Tesco, Dyson, Warburtons, Terry’s Chocolate Orange and more
This years April Fool's work features giant eggs, chocolate-holding phone cases and a tinned pizza.
AI Is Moving Fast. The Law, Not So Much
If you were playing AI bingo at the IAPP’s Global Summit in Washington, DC, on Monday, your card filled up fast. Nearly every vendor booth in the exhibition hall at the event, which is one of the largest annual gatherings of privacy professionals in the US, bragged about its tech being “AI forward” or “AI […] The post AI Is Moving Fast. The Law, Not So Much appeared first on AdExchanger.
How E.l.f. Beauty is using AI to alleviate the workload of its workforce
E.l.f. Beauty's chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand's approach to AI implementation.
Walmart-Vizio’s CTV measurement faces incrementality hurdle
Walmart’s Vizio deal promises closed-loop CTV measurement, but brands are waiting for data clean rooms and proof of incrementality.
Future of TV Briefing: What publishers have to offer creators
This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.
Publishers see double-digit growth from TTD’s OpenPath, but volatility remains
Several publishers said that TTD is temporarily allowing duplicate bids on those integrating with OpenAds, as a sweetener to ease onboarding. One publisher said it plans to accelerate integration with OpenAds, to capitalize on this “likely temporary window.”
‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.
Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026
Digiday+ Research’s third annual report on publishers’ revenues examines the current and future state of the group’s revenue streams, from traditional ad revenue to events and subscriptions.
Duplicative Data Doesn’t Pay; Investors Soften On Software
Deduplicated Dollars Much ado has been made of late about The Trade Desk’s data fees. Well, TTD is making a change to its fee structure, overhauling how the DSP pays ID providers. But it’s unclear how it will affect how advertisers pay to apply data to their campaigns. Going forward, TTD will pay ID providers […] The post Duplicative Data Doesn’t Pay; Investors Soften On Software appeared first on AdExchanger.
Saatchis New Creators' Showcase swaps Cannes for SXSW London after 35 years
Showcase has taken place at Cannes Lions International Festival of Creativity since 1991.
Top 5 Branded Videos of the Week: We truly have it all
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.
Alex Cooper’s reality competition series is ‘The Traitors’ for YouTube
What happens when a bunch of reality TV stars get together at a luxe Rocky Mountain chalet and play games against one another? On YouTube, Alex Cooper's Unwell Winter Games will answer that question. The upcoming series will be one of the biggest productions to come out of Cooper's two-year-old Unwell Network. The creator and podcast host has assembled a star-studded lineup by sourcing talent from the worlds of reality TV, high society, and creator content. The competitors who will participate in the Unwell Winter Games will travel to Park City, Utah, where they will be split into two teams and pitted against one another across a series of physical and mental challenges. Visit Tubefilter for more great stories.
Bent Pixels’ $23 million acquisition of Sunny State Agency begets multiformat creator powerhouse
With its latest move, Bent Pixels is setting its sights on short-form hubs like Snapchat. The creator-facing business has acquired Sunny State Agency (SSA), a company that specializes in publishing and content syndication. According to a press release, the deal is valued at "over $23 million." All SSA employees will join the combined company, which will be led by Bent Pixels Founder and CEO Mike Pusateri (pictured above, left). SSA Founder and CEO Shady Dnaf (pictured above, right) will join the Bent Pixels Board of Directors. Visit Tubefilter for more great stories.